Karishma Khemlani
Digital Communications and Marketing
Mumbai
Summary
Results-oriented Communications and Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
5
5
Languages
Work History
Senior Digital Communications Strategist
Asar Social Impact Advisors
02.2023 - Current
- Strategized and established Asar's and each verticals social media and digital presence
- Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs.
- Created content strategies for digital media.
- Engaged in continuous process improvement efforts that led to more efficient workflows saving both time and resources.
- Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
- Spearheaded the development of strategic plans, ensuring alignment between short-term tactics and long-term goals.
- Provided actionable insights based on data-driven analysis, enabling informed decision-making across all levels of the organization.
- Led brainstorming sessions, fostering a culture of innovation and creative problem-solving within the organization.
- Evaluated performance metrics, identifying areas for improvement and implementing targeted action plans to achieve desired outcomes.
- Mentored junior team members, fostering professional growth and development while reinforcing a positive work environment.
- Leveraged advanced analytical skills to identify emerging trends and potential threats, informing proactive response measures where necessary.
- Managed high-impact projects from inception to completion, consistently delivering results on time and within budget constraints.
- Developed and deployed content marketing strategies to improve organic search traffic.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Head of Operations
Filter Coffee Co.
01.2021 - 09.2022
- Increased customer satisfaction by actively addressing concerns and ensuring timely resolutions.
- Collaborated with executive leadership on strategic planning initiatives to drive business growth.
- Reduced operational costs through effective budget management and cost-saving strategies.
- Developed comprehensive training programs for staff, enhancing team performance and skill sets.
- Implemented risk assessment procedures to minimize potential disruptions across all areas of operation.
- Improved overall productivity with the introduction of innovative process improvement initiatives.
- Led cross-functional teams to achieve company goals, fostering collaboration and communication.
- Streamlined operational processes by identifying inefficiencies and implementing best practices.
- Managed crisis situations effectively by developing response plans in advance.
- Managed vendor relationships, negotiating contracts for maximum value and efficiency.
- Built a high-performance culture by recruiting top talent and promoting professional development opportunities for staff members.
- Ensured compliance with industry regulations and company policies, mitigating potential risks.
- Implemented data-driven decision-making processes, leveraging analytics to optimize operations.
- Automated manual processes using technology solutions, increasing accuracy and efficiency within operations.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Trained and guided team members to maintain high productivity and performance metrics.
- Interacted well with customers to build connections and nurture relationships.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
Digital Marketing Lead
HolyNifties
11.2021 - 03.2022
- Manage brands Twitter and Discord communities
- Engage in conversations around NFT community
- Educate users on Solana
- Create memes, inviting users to join our community leading up to the launch of unique NFTs.
Account Director
Filter Coffee Co.
09.2020 - 12.2020
- Manage all the teams to ensure seamless operations
- Strategize and execute large and small campaigns for various brands across different platforms
- Liaise with clients for escalations
- Coordinate among various departments to execute campaigns
- Assist the designers with creating creative content for different platforms
- Collaborate with external brands.
Sr. Content Producer
MyGlamm
03.2019 - 06.2019
- Ideate, conceptualize, and write editorial content
- Create topical and engaging content
- Analyze beauty and makeup trends and conceptualize brand specific ideas during pitch meetings and editorial meetings
- Visual referencing and direction for shoots
- Prop styling for shoots
- Video content creation and production
- Website and App content on new product launches
- Conceptualizing makeup trends and hacks for blogs and videos
- Editing videos into snackable content.
Social Media and Influencer Marketing Manager
Filter Coffee Communication
09.2017 - 01.2019
- Account Management: Planning, Ideation, Strategy & Optimisation, in line with the monthly brief
- Identify up to one key campaigns in a year and conceptualise, strategise and execute as required
- Create Weekly Content Calendar in line with the monthly plan
- Content Strategy & Creation: Developing appropriate Content Strategies for day-to-day communication and key campaigns
- Lay down Mood-board & work towards pre-production & final execution
- Visual Styling and Art Direction for photo-shoots basis the moodboard
- Influencer Marketing and Management: Identify relevant influencers on Instagram/Twitter/Bloggers for collaborations, contest promotions, offline activations, key campaigns etc
- Activity execution: co-ordinate, invite, set and follow up on deliverables
- Tracking, analysis and reporting of key campaigns.
Social Media Consultant (Global)
Strategic Advocacy for Human Rights
10.2018 - 01.2019
- Identifying target audience per platform (Facebook, Twitter, LinkedIn and Instagram).
Account Supervisor / Community Manager
Ogilvy
03.2017 - 07.2018
- Strategizing and Maintaining the monthly and quarterly campaign and content calendar
- Daily operations on Social Media including tracking and reposting relevant posts
- Social Response management and social listening
- Coordination with the client and internal teams on day to day operations and deliverables
- Content seeding and driving conversations on social and other online platforms
- Monthly and Quarterly reporting (Effectiveness of content buckets, conversations on social etc.
Senior SME
MindShift Interactive
01.2015 - 01.2017
- Maintain a healthy relationship with the team and clients to drive all towards innovative outreach
- Mentor team members towards learning and growing
- Understand the social media space and educate clients and teams further towards creating benchmark campaigns
- Ensuring delivery as per client expectations
- Ability to visualize, strategize and build outstanding outreach for brands through digital
- Build content and campaigns which drive business impact as well as ensure a benchmark within the industry
- Gather data towards understanding demographics, competition and industry benchmarks, using it towards building your brands
- Create and propagate new strategies to clients towards upselling to clients.
Marketing Executive
RAINS International
10.2013 - 10.2014
- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations
- Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs
- Organizing and attending events such as conferences, seminars, receptions and exhibitions
- Conducting market research, for example using customer questionnaires and focus groups
- Evaluating marketing campaigns; Monitoring competitor activity.
System Sales Consultant
CIM TECHNOLOGIES INC.
03.2013 - 06.2013
- Generate a healthy pipeline of Sales Qualified Leads
- Demonstrate product capabilities and solutions for each client
- Present ROI customized for each client
- Negotiate and close deals
- Hit target and sales quota.
Social Media and Content Lead
Sincera Consulting
- Ideate, conceptualize, and write editorial content
- Create topical and engaging content
- Create and manage the content for the company's social media
- Create and update the content on the website
- Create and manage the content and social media of their clients across the world
- Revamp the website content and design for the client
- Strategic consulting on audience's media consumption
- Social Media support for offline campaigns.
Education
BBA - Business Administration And Management, Pschology
International Academy of Management And Economics, Philippines
Manila, Philippines 04.2009 - 04.2011
BBA - Marketing, Advertising, Intl Politics, Philosophy
De La Salle University (Taft), Manila, Philippines
Manila, Philippines 04.2008 - 04.2009
Skills
Managerial skills
Confident communicator
Copywriting and editing
Brand Messaging
Digital Marketing
Influencer Collaboration
Social media expert
Accomplishments
- Advisor/Counselor, Various NGOs, Online Support Groups (April 2009 - Present)
- Founder, Life with Lupus, a Lupus advocacy and support group
- Member, National Fibromyalgia Association (March 2009 - Present)
- Honor student in high school and college
- Graduated High School as Salutatorian
Alternateemail
thekarishmaproject@gmail.com
Timeline
Senior Digital Communications Strategist
Asar Social Impact Advisors
02.2023 - Current
Digital Marketing Lead
HolyNifties
11.2021 - 03.2022
Head of Operations
Filter Coffee Co.
01.2021 - 09.2022
Account Director
Filter Coffee Co.
09.2020 - 12.2020
Sr. Content Producer
MyGlamm
03.2019 - 06.2019
Social Media Consultant (Global)
Strategic Advocacy for Human Rights
10.2018 - 01.2019
Social Media and Influencer Marketing Manager
Filter Coffee Communication
09.2017 - 01.2019
Account Supervisor / Community Manager
Ogilvy
03.2017 - 07.2018
Senior SME
MindShift Interactive
01.2015 - 01.2017
Marketing Executive
RAINS International
10.2013 - 10.2014
System Sales Consultant
CIM TECHNOLOGIES INC.
03.2013 - 06.2013
BBA - Business Administration And Management, Pschology
International Academy of Management And Economics, Philippines
04.2009 - 04.2011
BBA - Marketing, Advertising, Intl Politics, Philosophy
De La Salle University (Taft), Manila, Philippines
04.2008 - 04.2009
Social Media and Content Lead
Sincera Consulting