KAUSHAL KUMAR PATI
Digital Transformation Strategy
Mumbai
Summary
Experienced strategy consultant with 8+ years of expertise in e-commerce, digital transformation, and management consulting. Proven track record in developing and implementing innovative strategies that drive business transformation and operational excellence. Skilled in aligning digital initiatives with corporate strategies to achieve sustainable growth and gain a competitive advantage.
Overview
11
11
years of professional experience
3
3
Certifications
Work History
Director – D2C Commerce
Publicis Commerce
04.2024 - Current
- Architected a Greenfield luxury D2C and Omnichannel Platform build for an Indian FMCG Major's latest Luxury Honey segment, enabling personalized experience and immersive global store to generate a GMV of $50Mln over a period of 3 years across US, India and UK markets
- Developed AI chatbot-led buying journeys, personalized product pages (virtual showroom, accessories and care package suggestions etc.) and Whatsapp driven journeys for an Indian 2-Wheeler EV D2C platform, targeting 30% conversion uplift
- Developed a D2C strategy for an International Furniture retail player for North India market expansion, exploring business services - repair, trade-in, extended warranties, AR enabled at-home experiences, personalized loyalty, targeting 30-50% growth in revenue
Senior Associate
PwC US Advisory (Strategy&)
01.2022 - 04.2024
- Led the setup of operating model for an American Big Pharma, outlining a 3-5 year strategy for digital product development in drug discovery, development and remote patient care personalized to the patient profile
- Defined the future state data architecture for an American airline, establishing a Salesforce CDP and AWS MDM; improving customer engagement across multiple channels Contact Center, Airport, Loyalty, Digital Channels etc.
Senior Consultant
Ernst & Young LLP
07.2021 - 12.2021
- Developed a 5-year IT roadmap for a leading Indian pharmaceutical firm by defining the target IT landscape roadmap for infrastructure / applications / security domains and designed the IT operating model
Consultant
Ernst & Young LLP
04.2019 - 06.2021
- Developed digital operating models and GTM strategy in the mobility solutions space for a German engineering and technology firm, and designed a 5-year roadmap to generate business worth €2.5bn
- Defined a digital strategy for a British alco-beverage company to set up the alcohol e-commerce business in Maharashtra and West Bengal covering the TOM and also enabled a POC for a ML powered cocktail-recipe recommender
Senior Analyst
Meritus Intelytics Pvt. Ltd
12.2016 - 04.2017
Business Operations Associate
ZS Associates
03.2015 - 10.2016
Graduate Engineering Trainee
L&T Construction
06.2014 - 01.2015
Education
PGDM-C - Advertising and Brand Management, Digital Marketing
MICA
Ahmedabad, India03-2019
B.Tech - Civil Engineering
National Institute of Technology
Rourkela06-2010
Skills
Commerce Product Strategy
Solution Design
Customer journey orchestration
Operating Model
Certification
AWS Certified Cloud Practitioner
Awards
- EY 'I am exceptional' awards across 'Intellectually Stimulating' and 'Digitally Transforming' categories in Q4 20 and Q3 21
- EY 'Kudos' awards, Exceptional commitment towards delivering excellence in Q2 21
Timeline
Director – D2C Commerce
Publicis Commerce
04.2024 - Current
Certified Scrum Product Owner
10-2023
AWS Certified Solutions Architect
04-2023
AWS Certified Cloud Practitioner
10-2022
Senior Associate
PwC US Advisory (Strategy&)
01.2022 - 04.2024
Senior Consultant
Ernst & Young LLP
07.2021 - 12.2021
Consultant
Ernst & Young LLP
04.2019 - 06.2021
Senior Analyst
Meritus Intelytics Pvt. Ltd
12.2016 - 04.2017
Business Operations Associate
ZS Associates
03.2015 - 10.2016
Graduate Engineering Trainee
L&T Construction
06.2014 - 01.2015
PGDM-C - Advertising and Brand Management, Digital Marketing
MICA
B.Tech - Civil Engineering
National Institute of Technology
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