Summary
Overview
Work History
Education
Skills
Software
Accomplishments
Certification
Work Availability
LANGUAGES
Timeline
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KISHOR KAPLE

KISHOR KAPLE

Senior Analyst - Paid
Pune

Summary

Performance driven Senior PPC Analyst with 4.5+ years of experience managing paid media campaigns across Google Ads, Meta Ads, Bing, and LinkedIn. Skilled in full funnel execution, keyword strategy, budget pacing, and conversion tracking, with a proven record of scaling multimillion dollar ad budgets and delivering high ROI. Strong in client communication, team mentorship, and cross functional collaboration, consistently driving data backed performance growth.

Overview

5
5
years of professional experience
3
3
Certificates
3
3
Languages

Work History

Senior Analyst – Paid

RankUno Interactive Technologies Pvt Ltd.
Pune
04.2025 - Current
  • Managing $150K+ monthly ad spend across Google Ads, Meta, Bing, and LinkedIn for clients in eCommerce, SaaS, life sciences, B2B, and travel.
  • Drove growth for a life sciences eCommerce account by shifting from 80% brand to 55% non-brand traffic, scaling ROAS from 5 to 7 with advanced keyword strategies, funnel optimization, and smart bidding.
  • Scaled a B2B eCommerce client, increasing ad spend from $30K to $60K within 12 months, while maintaining a strong 5 ROAS.
  • Built and stabilized a life sciences SaaS account from scratch, including niche keyword research, conversion tracking fixes, recurring search term reviews, and data-driven bidding strategies, transforming it into a sustainable lead-generation engine.
  • Mentoring two PPC analysts and providing guidance on optimizations, while working closely with creative, analytics, and sales teams to align campaign performance with business objectives.

Analyst – Paid

RankUno Interactive Technologies Pvt Ltd.
Pune
04.2024 - 04.2025
  • Developed and executed campaign structures, ad groups, and ad copy strategies customized for each client.
  • Created and presented performance reports highlighting KPIs, revenue attribution, conversion goals, and actionable optimization recommendations.
  • Leveraging automation scripts, GA4 dashboards, Dataslayer, and advanced audience segmentation/remarketing to streamline reporting, reduce inefficiencies, and enhance campaign ROI.
  • Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.

Campaign Marketer

New Vision Printing Services Pvt. Ltd.
09.2022 - 04.2024
  • Managed multi-geo paid campaigns for a personalized B2C eCommerce gifting brand across the US, UAE, Japan, and UK, tailoring strategies to market-specific behavior.
  • Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
  • Boosted sales through the creation and execution of targeted advertising campaigns.

Digital Marketing Executive

Ekbotes Logs and Lumbers Pvt. Ltd.
Goa
07.2022 - 09.2022
  • Launched paid campaigns on Meta platforms, focused on local customer acquisition.
  • Audited and improved landing pages for better conversion experiences.
  • Implemented remarketing setups and conversion tags to track full-funnel metrics.

Digital Marketing Executive

CreativeFuel Pvt. Ltd.
Indore
02.2021 - 03.2022
  • Conducted market research and customer persona development.
  • Built and optimized Facebook ad funnels, incorporating audience retargeting and lookalike segments.
  • Delivered data-driven performance reports and optimization suggestions.

Freelance Digital Media Marketer

IIHM Hospitality Pvt. Ltd.
04.2021 - 08.2021
  • Planned and executed paid social campaigns on Facebook and LinkedIn Ads.
  • Created ad copy, defined audience targeting, and optimized for lead generation goals.
  • Conducted A/B testing of ad formats and messaging.
  • Delivered detailed weekly performance reports and insights.
  • Performed basic creative editing for ad visuals and videos.

Education

Bachelor of Pharmacy - B. Pharm

Sant Gadge Baba Amravati University
Amravati
01.2022

Higher Secondary Certificate - PCMB

Maharashtra State Board of Secondary & Higher Secondary Education
Akot
01.2018

Secondary School Certificate - SSC

Maharashtra State Board of Secondary & Higher Secondary Education
Akot
01.2016

Skills

Campaign Strategy

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Software

Google Ads

Meta Ads

Bing Ads

Google Tag Manager

SEMrush

HubSpot

Looker Studio

BigSpy

Automation Scripts

Accomplishments

  • Doubled YoY revenue for an eCommerce brand in a non-peak season at an overall ROAS of 4.8 by scaling spend and optimizing campaigns.
  • Reduced CPL by 120% for a Life Sciences project and increased conversion rate for a SaaS brand through Search and PMax campaigns.
  • Secured 25%+ YoY growth for three long-term clients, maintaining relationships since joining RankUno.
  • Mentored and trained 2 junior analysts, enabling them to independently manage client accounts and campaigns.
  • Increased off-season orders by expanding reach through open-bidding campaigns, improving new customer acquisition.
  • Enhanced efficiency through automation and reporting innovations, leveraging Dataslayer and Google Ads scripts to streamline audits and dashboards.
  • Received multiple awards, including Innovation Sprint Award (revenue growth for 2 eCom brands), Spark Award (consistent delivery), and Employee of the Month at Photojaanic.

Certification

Google Ads Search Certification

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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LANGUAGES

English (Professional)
Hindi (Professional)
Marathi (Fluent)

Timeline

Senior Analyst – Paid

RankUno Interactive Technologies Pvt Ltd.
04.2025 - Current

Analyst – Paid

RankUno Interactive Technologies Pvt Ltd.
04.2024 - 04.2025

Campaign Marketer

New Vision Printing Services Pvt. Ltd.
09.2022 - 04.2024

Digital Marketing Executive

Ekbotes Logs and Lumbers Pvt. Ltd.
07.2022 - 09.2022

Freelance Digital Media Marketer

IIHM Hospitality Pvt. Ltd.
04.2021 - 08.2021

Digital Marketing Executive

CreativeFuel Pvt. Ltd.
02.2021 - 03.2022

Bachelor of Pharmacy - B. Pharm

Sant Gadge Baba Amravati University

Higher Secondary Certificate - PCMB

Maharashtra State Board of Secondary & Higher Secondary Education

Secondary School Certificate - SSC

Maharashtra State Board of Secondary & Higher Secondary Education
KISHOR KAPLESenior Analyst - Paid