KUNAL ROSS
Leadership, Marketing & Growth.
Mumbai
Summary
Entrepreneur and marketing professional. 20 years of experience across diverse categories of business providing dynamic leadership, operational efficiencies and business development success through technology, consumer insight and revenue focus.
Overview
21
21
years of professional experience
10
10
years of post-secondary education
3
3
Certifications
Work History
General Manager Sales/Operations
Araku Originals
Pan-India
11.2022 - Current
- Led an 80% YOY business growth across all departments.
- Overhauled ecommerce tech, enhancing customer journey and boosting sales by 60% with a 2% delivery improvement.
- Intensified training and development, making B2B the top-performing vertical in the company.
- Launched 6 new products/2 stores and a manufacturing plant for one vertical with capacity of 3,500 liters.
- Revamped pricing structure to increase net profitability of each product by 3%.
- Monitored financial performance, set budgets and controlled expenses and brought down expenses to 6%.
- Implemented ISO 22000:2018, streamlining operations and delivery. Created SOPs and instructions for six departments.
- Enhanced reporting and communication across all departments, including enterprise, ecommerce, retail, lifestyle, and food and beverage outlets
Customer Success Manager
Brandlock.io (E-commerce tech)
07.2020 - 11.2022
- Worked with Sales/COO to improve life-cycle of clients and frequency of touch-points that allowed us to engage 80% of client portfolio improving adoption by 18% monthly.
- Drove usage, customer adoption and reduced attrition by aligning metrics, reporting and assigning scores to understand and improve impact on customer health.
- Established liaise, created process with and between product, sales, finance and marketing to ensure all experiences are customer centric.
- Enhancement & continuous improvement of CRM & other tools used by customer service and development teams. (Tools: Monday + HubSpot + Internal Dashboard + Customer Success)
- Investigated and integrated new vertical to expand business and grow customer base (low-touch) targeting Shopify Plus merchants.
Executive Board Member and Founder
Indianbean.co
03.2013 - 12.2020
- Spearheaded and founded pan-India digital first coffee entity that sells and offers gourmet single-estate Indian coffees from across India.
- Created supply, processing and distribution chain for product from farm to end consumer.
- Improved profitability from 8% to 26% from FY 2015-16 to FY 2017-18.
- Built digital platform – www.indianbean.co - for sales of products and services.
- Created omni-channel flow of communication keeping customer experience at core of marketing plan
- Implemented loyalty, CRM schedule and processes in place increasing online sales by 15%.
- Led daily marketing activities that incorporated organic and performance based marketing with key focus on social media, local content led marketing and SEM.
- Worked on addressing barriers, analyzing potential of category, identifying new growth areas, capitalizing on strengths and forged growth plan.
Vice President, Business and Planning
Runtime-Solutions (Digital Marketing)
08.2018 - 09.2019
- Successfully won 9 businesses within 4 months from commencement of tenure.
- Developed and implemented operation processes to improve communication and timelines for projects bringing in digital transformation in these two areas.
- Conceptualized and worked with client teams for digital products and executing digital communication strategy.
Vice President Marketing
Sprightlite Foods Pvt. Ltd
12.2017 - 03.2018
- Part of founding team to launch gluten-free baked food line of products across Mumbai.
- Development of marketing (online and offline) strategy.
- Usage of Geo-targeted approach for influencer marketing campaigns and created sustainable content plan within health and wellness category.
Sr. Account Director
JWT, WPP Group
09.2010 - 02.2013
- Re-developed branding strategy and analysed consumer perception of Thomas Cook to improve domestic travel product and communication.
- Launched 'Readymade Holidays' by Thomas Cook - holiday packages that sold off retail shelf and had 8 domestic destinations and 6 international destinations.
- Worked in marketing team for Smirnoff, Diageo from April 2012 to October 2012 and spearheaded yearly brand communication and product campaigns with other affiliate agencies.
Account Manager
Bates, WPP Group
07.2006 - 07.2010
- Key client contact and single-handed management of all day to day servicing of: Spinneys: A leading supermarket chain across the UAE and Oman Waitrose: UK’s top supermarket chain, licensed by Spinneys in the UAE and Selva: An Italian Furniture store Managed and coordinated clients such as Al Ghurair City, Indian Association, Batey (Qatar Airways), Empost (Emirates Post Office), First Gulf Bank, Baby Shop, Telecommunication Regularity Authority, Ejar Cranes and Reem Investments.
Account Executive
Campbell-Ewald, IPG, Media City
05.2003 - 06.2006
- Handling the accounts of clients such as Skoda, Modern Pharmaceutical Co., B est Homes, International Beverage Filling Industries, Wesgreen International School, Global Food Industries, SFC Group, Carpe Diem European handmade furniture and La Cafette.
Education
BHM - Hospitality Administration And Management
WelcomGroup
Manipal 01.1998 - 04.2002
CBSE -
Our Own English High School
Sharjah 01.1996 - 01.1998
CBSE -
Daly College
Indore 01.1992 - 01.1996
Skills
E-commerceundefined
Certification
Harvard University, Entrepreneurship in Emerging Markets
Timeline
General Manager Sales/Operations
Araku Originals
11.2022 - Current
Harvard University, Entrepreneurship in Emerging Markets
09-2020
Customer Success Manager
Brandlock.io (E-commerce tech)
07.2020 - 11.2022
Vice President, Business and Planning
Runtime-Solutions (Digital Marketing)
08.2018 - 09.2019
Vice President Marketing
Sprightlite Foods Pvt. Ltd
12.2017 - 03.2018
Coffee Quality, Coffee Board
01-2015
Coffee Quality, Coffee Labs
03-2014
Executive Board Member and Founder
Indianbean.co
03.2013 - 12.2020
Sr. Account Director
JWT, WPP Group
09.2010 - 02.2013
Account Manager
Bates, WPP Group
07.2006 - 07.2010
Account Executive
Campbell-Ewald, IPG, Media City
05.2003 - 06.2006
BHM - Hospitality Administration And Management
WelcomGroup
01.1998 - 04.2002
CBSE -
Our Own English High School
01.1996 - 01.1998
CBSE -
Daly College
01.1992 - 01.1996
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