Laxmi Salunkhe
Thane
Summary
Accomplished Design and marketing professional with over 12+ years of experience in creating innovative design solutions and leading successful projects. Proficient in managing cross-functional teams and driving the design process from concept to completion. Adept at balancing creativity with strategic thinking to deliver user-centered designs that align with business goals. Passionate about mentoring and developing talent, fostering a collaborative and inclusive team environment. I am excited to bring my design expertise, leadership skills, and commitment to excellence to a new challenge in a dynamic and forward-thinking organization.
Overview
15
15
years of professional experience
Work History
Sr. Consultant
Deloitte
05.2022 - Current
- Implemented best practices in design principles, contributing to high-quality deliverables consistently meeting deadlines.
- Leading the adaptation and implementation of AI-driven design innovations
- Designed visually appealing and concept-based marketing materials, websites, and presentations that are aligned with brand compliance and accessibility.
- Collaborated with cross-functional teams throughout the organization to ensure alignment of objectives.
- Championed a culture of continuous improvement within the design department through regular feedback sessions and professional development opportunities.
- Identified areas of improvement within existing processes and systems and recommended changes accordingly.
- Monitored the progress of ongoing projects to ensure objectives were met within specified time frames.
- Directed and coordinated work completed by junior consultants and other consultants.
Sr Designer
Dhani Loans & Services Ltd. - Indiabulls
10.2021 - 05.2022
- Developed & designed website layouts, social media concepts, performance creatives, and a distinct strategic brand experience for Dhani Products, One Freedom Card, Dhani Store, and Dhani Dost.
Sr Designer
Dr Batra's Healthcare
05.2019 - 04.2021
- Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.
- Maintained consistent use of graphic imagery in materials and other marketing outreach.
- Obtained approval of concepts by submitting rough drafts to management or to the client.
- Consulted with marketing heads to identify design requirements for each project.
- Incorporate design changes based on feedback from project teams.
- Helped the company advance its standing in the industry by creating innovative concept designs.
Sr Visualizer
Jaya Advertising
12.2016 - 10.2018
- Contributed to creative process through original ideas and inspiration.
- Supervised junior designers and provided guidance on their work product.
- Provided creative input during client meetings to help shape the vision of a project.
- Worked closely with clients throughout the duration of each project from concept through completion.
- Participated in brainstorming sessions with clients to identify project goals and objectives.
- Reviewed proofs and provided feedback to enhance quality control.
- Work on the new campaign thoughts ideas & execution to existing and new clients.
- Worked with marketing departments and copywriters as per creative requirement.
- Anticipated design issues and proved to be proactive in developing effective solutions.
- Developed Magazine brand named Realty Plus Magazine, which provides complete information about real estate.
- Developed the event related collateral as per the theme.
- Clients include: Peninsula ( Peninsula heights, Astoria, Celestia Spaces), Ajmera group (Ajmera heritage, Ajmera Nucleus, Ajmera Villows, Ajmera Stone Park, Ajmera Aria, Ajmera Nucleus, Ajmera Lugaano), Hiranandani, Gaur, Suyojit Viridian Vallis, Kabra Centroid, Ritu housing
Sr Visualizer
Cafemutual Pvt. Ltd.
07.2014 - 12.2016
- Used Adobe Creative Suite to design initial campaign concepts.
- Assisted with customer requests and answered questions to improve satisfaction.
- Worked with cross-functional teams to achieve goals.
- Achieved cost-savings by developing functional solutions to problems.
- Developed event collateral aligned with event themes, including set design and venue visits. Orchestrated creative schedules for presentations, mailers, and advertisements, ensuring adherence to timelines set by event managers. Collaborated closely with photographers to achieve desired outcomes and created GIF files to enhance mailers and ads.
- Prepared weekly and daily newsletters in HTML format.
- Developed and maintained the website and other digital platform creatives, such as mailers, invitations, and ads, as per the event schedule.
- Designed and presented social media campaign ideas.
- Handled the mass mailing system and database.
- Assisted with capturing and analyzing social media metrics.
- Followed up with the clients for website ads & maintained a record.
- Developed book design.
- Coordinated with the other vendors related to creative requirements.
Graphic Designer
Oxygen Healthcare Communications
08.2009 - 03.2010
- Designed creative marketing packages encompassing print materials, brochures, banners, signs, and presentations
- Developed, implemented and designed marketing collateral items.
- Designed website layouts, templates and unique branded looks.
- Clients include: Abbott Healthcare Pvt Ltd, Glenmark Laboratories Pvt Ltd, Cipla Ltd, Micro Labs Ltd.
Education
MBA - Marketing Management
K J Somaiya Institute of Management
Mumbai09.2023
B COM - Commerce
Mumbai University
Mumbai04-2014
Diploma in Commercial Art - Commercial And Advertising Art
Nirmala Niketan
Mumbai06-2008
HSC - 64% - Commerce
Mumbai University
Mumbai03-2008
SSC - 82% -
Shardashram Vidyamandir
Mumbai04-2004
Skills
- UI and UX Design
- Performance Benchmarking
- Concept Development
- Design thinking
- Strategic Thinking
- Visual Communication
Languages Known
- English
- Hindi
- Marathi
Awards
- Prof. R.V. Pathak Award Issued by Nirmala Niketan, Aug 2009 Best Typography Campaign on Jadhavgadh 5 Star Hotel, Pune
- Prof. B.D. Badiger Award Issued by Nirmala Niketan, Aug 2009 Overall Performance for Best Campaign
Accomplishments
- Spearheaded the launch of a brand-new magazine for Realty Plus, a prominent client in the real estate sector.
- Made substantial organizational contributions during the pandemic by successfully developing and launching a range of websites, especially an E-commerce website. Expertly managed cross-functional teams to ensure seamless coordination.
- Executed performance marketing design initiatives to meet strategic goals and enhance brand visibility.
- Recognized for delivering detailed and innovative creatives and concepts from both current and previous employers.
- Acknowledged for establishing benchmarks in the design process, setting high standards for creativity and efficiency.
Timeline
Sr. Consultant
Deloitte
05.2022 - Current
Sr Designer
Dhani Loans & Services Ltd. - Indiabulls
10.2021 - 05.2022
Sr Designer
Dr Batra's Healthcare
05.2019 - 04.2021
Sr Visualizer
Jaya Advertising
12.2016 - 10.2018
Sr Visualizer
Cafemutual Pvt. Ltd.
07.2014 - 12.2016
Graphic Designer
Oxygen Healthcare Communications
08.2009 - 03.2010
MBA - Marketing Management
K J Somaiya Institute of Management
B COM - Commerce
Mumbai University
Diploma in Commercial Art - Commercial And Advertising Art
Nirmala Niketan
HSC - 64% - Commerce
Mumbai University
SSC - 82% -
Shardashram Vidyamandir
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