Lokesh Nai
Palghar, Maharastra
Summary
Performance-driven Amazon PPC Executive with 2+ year of hands-on experience managing large-scale ad budgets, executing growth strategies, and leveraging advanced tools like Hector AI to improve performance. Known for a strong sense of ownership, data-driven decision-making, and an experimental mindset. Passionate about trying new strategies, solving complex challenges, and eager to work on international marketplaces such as Amazon US, UK, CA, and EU to continue learning and growing.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Freelance Amazon PPC Executive
Independent Contractor
07.2023 - Current
- Managed advertising campaigns for over 600+ products across 4 categories with a monthly ad spend of ₹11 Lakhs, generating ₹74 Lakhs in monthly revenue.
- Managed, executed, and monitored Amazon ad campaigns using Hector AI, achieving a 20% reduction in ACOS and 25% increase in sales in the India marketplace through automated bid optimization.
- Experimented with disabling own-brand keywords and product targeting campaigns during periods of low organic sales, resulting in a surprising boost in organic ranking and performance.
- Applied a creative workaround during stockouts: extracted top-performing keywords and ASIN targets from bestsellers and redirected them to in-stock products—effectively maintaining sales momentum despite inventory issues.
- Utilized Helium 10, Brand Analytics, and Chat GPT for keyword research, listing optimization, and competitor analysis to enhance ad efficiency and ROI.
- Maintained daily flex and sales sheet reports for continuous performance analysis.
- Enhanced Flipkart PLA and PCA campaigns, improving ROAS from 4x to 6x in 4 months.
Marketing Executive
MensaBrands.com
04.2023 - 06.2023
- Managed over 250 Amazon products, improving sales from ₹9.9 Lakhs/month to ₹12.6 Lakhs/month through strategic listing optimization and ad campaigns.
- Reduced ACOS from 28% to 23% by optimizing Sponsored Ads and keyword targeting.
- Increased total monthly sales to ₹41.4 Lakhs through data-driven content, ad planning, and competitive keyword targeting.
Intern - Performance Marketing
AnsCommerce.com
11.2022 - 01.2023
- Conducted extensive research for listing hygiene reports and competitor analysis.
- Created Sponsored Display, Product, and Brand Ads on Amazon, reducing ACOS from 30% to 20%.
- Managed Flipkart CPC, PLA, PCA campaigns, achieving a 3x ROAS.
- Built brand stores and A+ content to improve user experience and engagement.
Founder
Syndraw.com
09.2020 - 10.2020
- Launched and managed a print-on-demand e-commerce store in the US.
- Sold products worth $210.97 via Facebook Ads campaigns.
Digital Marketing Intern
Digitaldeepak.com
05.2020 - 08.2020
- Generated 100+ B2B leads within 10 days, surpassing expectations by 9x.
- Conducted customer behavior surveys and built email marketing drip campaigns.
Education
Bachelor of Commerce -
Mumbai University
01.2019
HSC -
S.D.S.M College
01.2016
SSC -
M.N. Dandekar High School
01.2014
Skills
- Amazon Sponsored Ads (SP, SB, SD)
- Keyword & ASIN Targeting
- Budget & ACOS Optimization
- A/B Testing & Campaign Experimentation
- Inventory-Aware Ad Strategies
- Amazon Brand Analytics, Helium 10, Chat GPT
- Hector AI, Flipkart PLA/PCA
- MS Excel (Pivot Tables, VLOOKUP)
- Copywriting for eCommerce
Certification
- Amazon Sponsored Ads, DSP & Retail Advertising Certification
- Flipkart Advertising & E-commerce Fundamentals Certification
- Google & Facebook Ads (via Kraftshala Launchpad)
Hobbies and Interests
Highly curious and self-motivated learner, Strong inclination for experimenting with campaign strategies to find breakthroughs, Passionate about joining a global team and exploring international Amazon marketplaces (US, CA, UK, EU), Enjoys eCommerce copywriting and creative marketing strategy
Training
- The Marketing Launchpad, Kraftshala | Apr 2022 - Aug 2022
- Selected from 200+ applicants for a rigorous 600-hour digital marketing bootcamp.
- Built 3-month media plan for Mahindra Thar with ₹2 Cr budget across Google & FB Ads.
- E-commerce Specialization, Kraftshala | Sep 2022 - Nov 2022
- Built a sales media plan for Atomberg’s Renesa fans across FB, Google & Amazon.
- Gained hands-on experience with Sponsored Product, Brand & Display ad formats.
Timeline
Freelance Amazon PPC Executive
Independent Contractor
07.2023 - Current
Marketing Executive
MensaBrands.com
04.2023 - 06.2023
Intern - Performance Marketing
AnsCommerce.com
11.2022 - 01.2023
Founder
Syndraw.com
09.2020 - 10.2020
Digital Marketing Intern
Digitaldeepak.com
05.2020 - 08.2020
Bachelor of Commerce -
Mumbai University
HSC -
S.D.S.M College
SSC -
M.N. Dandekar High School
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