Lukose Jose
Mumbai
Summary
Digital Media Strategy and Management Professional with 15+ years of experience driving impactful marketing campaigns. Expertise in developing and executing comprehensive digital strategies, leading cross-functional teams, and managing large budgets. Proficient in data-driven optimization, media planning, content creation, and programmatic marketing across various industries
Overview
10
10
years of professional experience
1
1
Certification
Work History
Associate Vice President - Media Planning
Interactive Avenues Pvt Ltd
Mumbai
11.2021 - Current
- Developed and executed a comprehensive digital marketing strategy for key brands, resulting in enhanced brand visibility and lead generation
- Managed the overall branding and performance mandates for Amazon Prime Video with a budget of INR 100cr
- Led a team of 8 media planners, overseeing an annual media budget of INR 125cr+
- Utilized data-driven insights to optimize campaigns, achieving a 30% increase in efficiency
- Set up processes, buying benchmarks, and best practices to streamline operations and improve team performance.
Director - Media Planning
Interactive Avenues Pvt Ltd
Mumbai
04.2021 - 10.2021
- Launched successful digital marketing campaigns for Indian and international originals and direct-to-streaming movies on Amazon Prime Video
- Introduced innovative ad formats and data-driven strategies that reduced working hours by 25% and accelerated plan approvals
- Expanded team strength by 2X and increased billing by 25%.
Associate Media Director
Interactive Avenues Pvt Ltd
Mumbai
09.2018 - 03.2021
- Spearheaded the largest Prime Day campaign, strategically planning and executing 14 titles over 14 days
- Ensured 80% of campaign spend was through programmatic channels, maximizing efficiency and effectiveness
- Collaborated with cross-functional teams to meet predefined campaign goals and negotiated favorable terms with media partners.
Media Director
Carat Digital
Bangalore
05.2018 - 09.2018
- Developed annual digital strategies for major brands like ITC
- Maintained a repository of campaign learnings and developed best practices.
Group Head
MEC Global
Bangalore
11.2015 - 05.2018
- Managed digital media spends for clients like Accenture, leading to significant revenue growth
- Won major accounts such as Joy Alukkas and PhonePe through successful pitches.
Assistant Manager
DGTL Media Pvt Ltd, Admagnet
Mumbai
06.2014 - 10.2015
Associate Research Director
Hansa Research Group
Mumbai
Senior Research Executive
TNS Global & Nielsen India
Mumbai
Research Executive
Synovate
Mumbai
Education
Bachelor of Management Studies -
S.I.E.S College of Commerce & Economics
Sion East04.2005
Skills
- Digital Marketing Strategy
- P&L Management
- Vendor & Stakeholder Management
- Media Planning
- Budget Management
- Data-driven Optimization
- Media Buying
- Programmatic Marketing
Certification
- Google Ads Certification
- Facebook Blueprint Certification
- Programmatic Media Buying Certification
Core Competencies
- Digital Marketing Strategy: Expertise in planning and executing all digital marketing campaigns, SEM, email marketing, display advertising, and content marketing.
- Data Analytics & Optimization: Skilled in utilizing analytics tools to monitor campaign performance and implement data-driven optimizations.
- Team Leadership: Proficient in leading and mentoring teams, enhancing productivity, and fostering a collaborative work environment.
- P&L Management: Strong business acumen with experience in managing large-scale media budgets and ensuring profitable outcomes.
- Vendor & Stakeholder Management: Adept at maintaining relationships with key stakeholders and vendors to add value to media buys and secure advantageous deals.
References
References available upon request.
Timeline
Associate Vice President - Media Planning
Interactive Avenues Pvt Ltd
11.2021 - Current
Director - Media Planning
Interactive Avenues Pvt Ltd
04.2021 - 10.2021
Associate Media Director
Interactive Avenues Pvt Ltd
09.2018 - 03.2021
Media Director
Carat Digital
05.2018 - 09.2018
Group Head
MEC Global
11.2015 - 05.2018
Assistant Manager
DGTL Media Pvt Ltd, Admagnet
06.2014 - 10.2015
Associate Research Director
Hansa Research Group
Senior Research Executive
TNS Global & Nielsen India
Research Executive
Synovate
Bachelor of Management Studies -
S.I.E.S College of Commerce & Economics
- Google Ads Certification
- Facebook Blueprint Certification
- Programmatic Media Buying Certification
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