Mahikaa Chhibber

A specialized insights consulting firm for the Indian Media and Entertainment industry

• Spearhead a portfolio of over 30 large-scale clients , including global media leaders like Netflix and Prime Video, contributing ~65% of company revenue in FY 2023-24
• Deliver consultative, data-driven insights on strategic market research projects
• Lead the end-to-end customer lifecycle , from onboarding to seamless product adoption across proprietary tools and trackers
• Identify growth opportunities, manage escalations, and drive continuous value delivery through insights and product updates
• Collaborate cross-functionally with product and operations teams to ensure timely and effective project execution, having completed over 65 successful projects in FY 2023-24
• Act as the primary point of contact for clients , ensuring clear and consistent communication

Online ad tech firm with the world's second-largest contextual advertising network

• Identified high-value leads and built customized pitches to establish global partnerships
• Owned 20+ partnerships in Tier 1 and Tier 2 countries including the USA and Middle East, generating $4k-$14k daily through upsell opportunities and strategic recommendations
• Developed personalized setups to help publishers monetize through ad-tech implementations , including search arbitrage, contextual advertising, and browser extension monetization, while driving revenue growth
• Facilitated cross-functional communication, translating client needs into actionable plans for product, engineering, and compliance teams

Contact: Monu Goyal (Manager) - +91 99873 70037

• Directed client onboarding, daily communication, and campaign monitoring
• Developed A/B testing strategies and metrics-driven improvements , achieving significant ROI enhancements
• Boosted client satisfaction by monitoring platform policy changes (Facebook, Google, and native) and mitigating their impact on campaigns
• Monitored platform policy changes and competitive trends to optimize client campaigns and maintain high satisfaction