Maniraj Mantri
Performance Manager
Mumbai
Summary
Results-driven digital marketing specialist with 5+ years of experience in campaign management, optimization, and analysis. Proven ability to drive ROI, improve digital penetration, and achieve revenue targets through data-driven strategies and collaborative efforts.
Overview
8
8
years of professional experience
3
3
Certifications
4
4
Languages
Work History
Media Performance Manager
Publicis Media | Mumbai
10.2020 - Current
- Handled campaigns with a combined budget of $6 million across diverse industries, including technology, automotive, and cosmetics, within APAC markets
- Achieved significant campaign success, including reducing brand CPM by 50% and increasing paid media revenue by $2.5 million in a single quarter through strategic optimization
- Developed and executed paid social media strategies, leveraging audience targeting, diverse ad formats, and bidding strategies to maximize campaign performance and deliver exceptional results
- Managed relationships with external stakeholders (media agencies, suppliers, publishers), ensuring seamless campaign deployment and effective collaboration
PPC Project Executive
Ebrandz Solutions
05.2018 - 10.2020
- Partnered with US-based SME clients to develop and implement digital business strategies, increasing online sales by 30% on average.
Reduced campaign costs by 20% through meticulous planning, budgeting, and performance optimization.
- Generated monthly performance reports for brand and performance marketing, presenting insights in client review meetings.
Increased client satisfaction and expanded existing contracts by 25% through effective communication and data-driven recommendations.
Intern
Times Of India
11.2016 - 03.2018
- Improved website traffic by 30% through SEO strategies and keyword research.
- Increased brand engagement by 20% and website traffic by 15% through social media campaigns.
- Contributed to a 10% increase in organic search rankings through in-depth research and analysis.
Education
Bachelor of Management Studies - Marketing
Mumbai University
Mumbai 04.2001 -
HSC
Maharashtra State Board05-2019
Skills
Campaign Planning & Implementation
Digital Marketing Strategy
Media Buying & Optimization
B2B & B2C Marketing
Stakeholder Management
Data Analysis & Reporting
Budget Management
ROI & Yield Improvement
Certification
MICA Leadership and Management (Digital Marketing - Deep Dive)
Timeline
Media Performance Manager
Publicis Media | Mumbai
10.2020 - Current
PPC Project Executive
Ebrandz Solutions
05.2018 - 10.2020
Intern
Times Of India
11.2016 - 03.2018
Bachelor of Management Studies - Marketing
Mumbai University
04.2001 -
HSC
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