Mansi Joshi
Badlapur
Summary
Diligent Communications Manager with 6-year progressive career across both internal and external communications. Offering excellent hands on experience in Search engine optimizations, Social media marketing, Performances marketing and Website management.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Social Media Manager
Yuva Parivartan NGO
10.2023 - Current
- Directed public relations, media relations and crisis communications campaigns.
- Implemented a dynamic social media strategy, achieving a 30% growth across Yuva Parivartan's social media platforms.
- Identified 20 newspapers with a readership of 50,000+ in 3 states crafted press releases to highlight NGO's initiatives and achievements.
- Target Macro Influencer marketing resulted in 20% Conversions leads
- Updated Event, blog pages and newsletter on company website
- Led an organic campaign to secure a donation of INR 50,000 for agricultural courses in Gadchiroli and Gondia.
- Successfully filmed 30 success stories for Angel One, Alkem, and HSBC donors. Conceptualized and scripted engaging 30-second videos to promote sustainable livelihoods and skill training courses.
- Developed brand collaterals to promote a supply chain and logistics training program for a transgender cohort, resulting in 30 enrollments
- Successfully facilitated the sale of 100 products created by women's self-help groups as part of the Avendus Stree Svavlamban project in Maharashtra.
Social Media Executive
Shemaroo Entertainment PVT LTD.
08.2022 - 07.2023
- Implement a new social media strategy for the Shemaroo Bhojpurigaane, Shemaroo MarathiBana, and Shemaroo Bhakti, which garnered 30% follower growth on Facebook, Instagram, and Twitter
- Maintained brand innovation abreast of the latest social media trends
- Established monthly and quarterly social media metrics such as follower count, Video views, Reach, and Impressions
- Ideate and end-to-end executed organic digital campaign for new show launch received 5K participation
Content Writer
ETV Bharat
03.2021 - 05.2022
- Plan and executed Facebook-driven social media strategy for the ETV Bharat (Maharashtra) page and observed an increase in page likes by 50% in the tenure
- Covered an array of topics with a specialization in city government, lifestyle and entertainment issues
- Conducted 20+ interviews of film actors, government officials and scientistExecuted public communication campaigns for 3 large-scale crisis events, lifting public sentiment by 37%.
- Collaborated with 3 committees, developing, and executing effective communication strategies which resulted in brand recognition increasing by 10% amongst targeted demographics.
- Created and maintained detailed program documentation, including project plans, schedules, budgets, and status reports.
- Utilized project management software to track program deliverables, milestones, and budgets.
Senior Correspondent
Loksatta (Indian Express)
01.2019 - 02.2021
- Provided consistent coverage of cinema tent owners in rural Maharashtra, securing a 30% government waiver during the COVID era.
- Research and write stories related to Media, entertainment lifestyle, and Current market trends
- Contributor to Lokprabha magazine, focusing on lifestyle and Marathi entertainment.
- Crafting narratives on APMC markets, seasonal local trends, and college sections
College Club Reporter
Maharashtra Times
04.2017 - 04.2019
- Successfully covered college festivals in the Thane and Kalyan regions.
- Spotlighted student issues and complaints in the Mumbai Times edition.
- Led a team of 5 interns during the Mumbai University Youth Festival.
Education
PG Diploma - Media Law
NALSAR University of Law
Hyderabad, India03.2021
Bachelor of Arts - Mass Media
Mumbai University
Mumbai, India03.2017
Skills
- Content writing
- Strategic Communication
- Brand building
- Website management
- Graphic and Media Design
- SEO
- E- mail Marketing
- Graphic Design and Video Editing
- Social media management
- Public Relations
Certification
- Certified [Digital Marketing], [Hubspot] - [2023]
Timeline
Social Media Manager
Yuva Parivartan NGO
10.2023 - Current
Social Media Executive
Shemaroo Entertainment PVT LTD.
08.2022 - 07.2023
Content Writer
ETV Bharat
03.2021 - 05.2022
Senior Correspondent
Loksatta (Indian Express)
01.2019 - 02.2021
College Club Reporter
Maharashtra Times
04.2017 - 04.2019
PG Diploma - Media Law
NALSAR University of Law
Bachelor of Arts - Mass Media
Mumbai University
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