Summary
Overview
Work History
Education
Skills
Key Achievements
Martech Stack
Certification
Timeline
Generic
Megha Aggarwal

Megha Aggarwal

Digital and Product Marketer
Pune

Summary

Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies. Analytical and result-oriented I carry 5+ years of experience in Digital, Product Marketing and 8+ experience in Software Development. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

20
20
years of professional experience
3
3
Certifications

Work History

Product and Digital Marketer

Pluto7 Inc.
4 2023 - Current
  • Formulated and executed comprehensive go-to-market plans for new product version launches, resulting in successful market entry and rapid adoption
  • Devised and optimized direct selling strategies for top global accounts
  • Played a key role in fostering channel relationships with major hyper-scalers like Google Cloud, enhancing sell-through motion
  • Spearheaded marketing programs that significantly increased the sales pipeline
  • Focused on targeted marketing campaigns to enhance brand awareness and reach customer segments effectively
  • Strategically showcased Pluto7 at industry events like Google Next, SAP Sapphire and webinars, enhancing brand presence and engaging with potential customers
  • Forged and nurtured strategic partnerships and collaborated with key technology partners, including Google Cloud, for co-marketing initiatives
  • Led the creation of engaging marketing content, including whitepapers, case studies, videos, and blog posts to articulate the value proposition of Pluto7’s solutions
  • Utilized data visualization tools like Looker and Generative AI for optimizing content delivery, ensuring the right place and time for impactful content generation
  • Utilized advanced analytics tools to measure campaign effectiveness and ROI, continually refining marketing tactics based on data-driven insights.

Digital Content Manager

Enthuziastic Inc.
12.2021 - 04.2023
  • Content Strategy and Keyword Research
  • On-Page and Off-Page SEO
  • Complete Content Management – Blogs, Website, Email, Social Media
  • Track and analyze web analytics to recommend proactive adjustments to strategies
  • Keyword Research for PPC campaigns
  • Landing Page Content and Development
  • Lead capture strategy (Optin Popups)
  • Email Marketing – Nurturing funnels, drip campaigns, tagging, segmentation
  • Referral Marketing – analyzed available tools and implemented the best fit
  • Develop & Run Facebook/Instagram ads, Google Ads, LinkedIn Ads
  • Social Media Strategy and Planning
  • Mentoring Interns.

Senior SEO Consultant

RadixInfo Solutions
12.2020 - 01.2022
  • Content Strategy for e-Commerce Website
  • Content Strategy for Affiliate Marketing Websites
  • On-Page and Off-Page SEO
  • Track and analyze web analytics to recommend proactive adjustments to strategies
  • Develop & Run PPC Campaign (Google Adwords)
  • Social Media Management.

Digital Marketing Executive

Satnaam Herbals (Part Time)
05.2021 - 10.2021
  • Research Market & Create Advertising Strategy
  • Plan Social Media Ad Budget
  • Execute consistent online messaging across various social media verticals
  • Create Social Media campaign including Landing Page design, developing creatives
  • Collaborate with other teams like operations, sales, graphic designers to smoothly run campaigns.

Digital Marketing Executive

Modern Monk
11.2019 - 11.2020
  • Plan Facebook Campaigns - includes Audience Research, working on Ad copies, budget, remarketing
  • Run Facebook Campaigns (Lead, Video, Traffic, Conversion)
  • Monitor, Track, Analyze Facebook Ad Results, and optimize the ads accordingly
  • Implement Facebook Pixel and Google Analytics
  • Collect, Analyze and take action basis Facebook Pixel and Google Analytics Data
  • Design & Develop Landing Pages for Ad
  • Email and SMS Marketing
  • Implemented Email Drip Sequence and Nurturing Funnels
  • Design & Develop WordPress Website
  • Content Plan for Blogs - Research keywords, On-Page SEO, image optimization
  • YouTube video Plan - Research keywords, Search Engine Optimization of uploaded videos
  • Social Media Marketing - Taking care of Facebook, Instagram, Google My Business
  • Mentoring Interns.

Trainee Digital Marketing

Elehan Enterprises
07.2019 - 11.2019
  • Design & Develop Website using GoDaddy
  • Social Media Marketing - Facebook/ Instagram/ Twitter
  • Create Landing Pages for Lead Collection
  • Run Facebook Ads
  • Track and Monitor Website traffic using Google Analytics
  • Email Marketing.

System Analyst

Cybage Software Pvt. Ltd.
04.2010 - 06.2012
  • Worked on website development & maintenance projects using .Net Technologies in the role of Module Lead/Project Lead
  • Requirement Gathering
  • Application Design, Planning and Coding
  • Code Review, Document Review
  • Coordination with another vendor working on another module for same project
  • Requirement Gathering and communicating same to team
  • Prepared Use Cases
  • Mentoring Juniors.

Associate Technology

Sapient India
07.2006 - 01.2010
  • Worked on website development & maintenance projects using .Net Technologies in the role of Module Lead/Software Developer
  • Planning and Tracking
  • Requirement & Impact Analysis
  • Application Design
  • Coding, Code Review and Test Document Review
  • Onsite – offshore coordination
  • Requirement gathering and communicating same to team
  • Production Support.

Software Engineer

Infosys Technologies
08.2004 - 06.2006
  • Worked on website development & maintenance projects using .Net Technologies in the role of Software Developer
  • Requirement & Impact Analysis
  • Design & Documentation
  • Database Design and Database Administration
  • Coding, Testing
  • Offshore - Onsite Coordination.

Education

PG Certification in Marketing -

IMT, Ghaziabad
04.2001 -

B.E. (Computer Science) -

CITM
04.2001 -

Skills

Generative AI. Content Marketing. Account Based Marketing. PPC. Social Media. Digital Marketing. Omnichannel GTM. Demand Generation. CRO. Marketing Analytics. Channel Marketing. Lead Generation. SEO. Market Analysis. Data Centric Marketing.

Key Achievements

  • Increased organic traffic from 0 to 40k in one year without any backlink campaign.
  • Increased Domain Rating from 3 to 24 in one year.
  • Brought down CPL from $5 to between $1.5 - $2 for holiday camps for children in US Market.
  • Improved email open rate from 12 to ~25%.
  • Generated $10 mn Pipeline in NorthAm Region using different Marketing Channels

Martech Stack

Salesforce. Hubspot. Zoho One. Google Analytics. Looker. Hotjar. Matomo. Asana. Wordpress. DialogFlow. Generative AI

Certification

Google Analytics Individual Qualification (GAIQ)

Timeline

Digital Content Manager

Enthuziastic Inc.
12.2021 - 04.2023

Digital Marketing Executive

Satnaam Herbals (Part Time)
05.2021 - 10.2021

Senior SEO Consultant

RadixInfo Solutions
12.2020 - 01.2022

Digital Marketing Executive

Modern Monk
11.2019 - 11.2020

Trainee Digital Marketing

Elehan Enterprises
07.2019 - 11.2019

System Analyst

Cybage Software Pvt. Ltd.
04.2010 - 06.2012

Associate Technology

Sapient India
07.2006 - 01.2010

Software Engineer

Infosys Technologies
08.2004 - 06.2006

PG Certification in Marketing -

IMT, Ghaziabad
04.2001 -

B.E. (Computer Science) -

CITM
04.2001 -

Product and Digital Marketer

Pluto7 Inc.
4 2023 - Current

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Megha AggarwalDigital and Product Marketer