MOHD UROOJ MALIK

• Adapted the Hindi version of GTA 5, localizing dialogues with humour, cultural nuance, and relatability.
• Scripted and developed content for the Showsha Reel Awards hosted by Arjun Kapoor, including show flow, celebrity interactions, and engaging transitions.
• Wrote promo content for “Rise and Fall” hosted by Ashneer Grover, ensuring sharp, impactful communication aligned with the show’s tone.

Creative Writer / Copywriter (Radio & Digital)

• Wrote engaging copies, stories, promos, and jingles for Radio and Digital platforms.
• Created campaigns and branded content that connected with diverse audiences.
• Key projects include:
  Dhun Badal Ke Toh Dekho Season 3 with Pankaj Tripathi
  Actor Calling Actor Sparkler
  Sweety Bubbly Sparkler
  Zor Se Shor
• Developed content for leading brands such as Muthoot Finance, Sensodyne, SBI, Mother Dairy, Canara Bank, Jeep India, Fab India, Government of India, among others.

• Handled the morning prime time show
• Created content for RJ's social media
• Managed on-air sparklers like Sonu Sweety.

• Worked as an Assistant Producer for their prime-time evening show.
• Handled the entire range of digital and on-air content for the RJ's profile.
• Created the on-air spikes to create the aura of the show much stronger in the region.
• Managed celeb interviews and PR of RJ
• Interviewed authorities and celebs like Kay Kay Manon, Kavita Kaushik, Zain Imam, Sharib Hasmi and others also
• Initiated the ideas for parody and started a new digital and on-air concept 'Vahiyat Vyvapan'
• Have worked on many radio spikes such as Love interns for mid night Masala show which has been one of the most successful spikes. The idea, the presentation, the digital has been single headedly managed by me.
• Have written many radio capsules such as, for New Year's, Women's Day etc. which were played in Chandigarh and Delhi
• Have written the entire rap for Women's Day for the entire station which was very well received by listeners and has been the highlighting factor of our station women's day activity.
• I have been writing all the productions for the evening show which has helped in engaging more listenership, along with on-air I managed the entire digital for evening prime time show and midnight masala (shooting, scripting, editing and posting).

• Written Radio Spots, Stories, Promos, Ads and Jingles For The Brandslike Honda, Indigo, Cars24, Biryani by Kilo, Cashify, ATS, Zomato, Goodyear, etc.
• In the internal company awards, was selected as the best creative writer for the ads written for Cars24 & Honda.