MOHSIN KHAN

With 17+ years in the media industry, I’ve honed my skills in media planning, out-of-home servicing, business management, and media buying. Rather than receiving formal coaching, I was guided by directives on the work needed, which led me to embrace two core principles:

• 04/16, Present, Wavemaker, GroupM (Mumbai), General Manager - Trading (West), Lead media buying for west region having 30+ clients across varied categories viz., FMCG, Telecom, Pharma, BFSI, E-Com, Fantasy Gaming, DTH, OTT, Retail, Broadcast, Luxury Products, etc. Leading the largest trading team of 20 skilled buyers in west, motivating them to negotiate efficiently & effectively to help deliver on client KPIs. SPOC on large media events like IPL & ICC WC'19, Media Pitches for both West as well as National clients for Wavemaker with >90% win ratio amounting to 3000+ Cr won in business pitches (new & existing ) Crafting client wise revenue strategies for west regions, monthly tracking & reporting of revenue and devising course-corrective measures incase of any deviations to achieve the set target for the year Ideation & implementation of path breaking industry first innovations.
• 12/16, 04/16, Omnicom Media Group, Associate Business Director, Key responsibility involved negotiation and buying for TV Medium for respective accounts handled i.e. Nissan Motors, Ferrero India, Parle Agro, APPLE Inc., Ambuja Cement, Anchor Electricals, Tourism Australia, Hindustan Pencils, etc. SPOC on all Pitches for OMD West Branch Led strategy and buying for OOH and Cinema for OMD West clients

• 01/11, 09/11, Omnicom Media Group, Manager - Media Planning & Strategy, Handling the Strategic Media Planning on J&J Skincare Portfolio (Clean & Clear)
• 12/06, 01/11, Mudramax, Manager - Media Planning & Strategy, Handling the Strategic Media Planning on various portfolios of Reliance ADAG group Single handedly managed RADAG accounts like Zapak.com, launch of Bigadda.com and RCAP (gamut of multiple financial SBUs of R-ADAG group)

• Client buying performance accountability: Leading the trading investment & innovation stream for large pool of clients - key responsibilities includes effective delivery of all buying KPIs for clients, driving profitability & effectively managing senior level media owner relationship for the agency.
• Effective management of pricing benchmarks by understanding trading deals requirements of clients thereby creating client specific trading partnerships (client value maximizing)
• Building qualitative & quantifiable rationale for clients enabling them to take informed decisions for any large value property associations and fronting negotiations using insights, forecast and strategic relationships with media partners to provide clients with a competitive pricing advantage.
• Annual buying strategy presentation for client’s senior management and periodically (quarterly/half yearly/etc) reviewing them with Clients on KPIs & presenting dynamic media market Changes in case of shortcomings while delivering on set targets.
• Staying updated on latest media trends and thereby forecasting possible media impacts. Enables in minimizing media risk management & better preparedness to drive any possible media challenge to our advantage.
• Harnessing the innovative capabilities by creating award winning innovations with a resonating impact on the client growth journey
• Holistic investment & revenue management: Experienced in driving business growth, P&L management and customer-centric innovations
• Leading buying pitches or buying part of full pitches nationally, by creating winning buying submissions through smart data analysis, market intelligence, robust benchmarking, rigorous optimizations & speculative negotiations.
• Maximize on the incentives potential associated with achieving & exceeding the buying performance targets (Incentives against Savings, Pricing, Value management or any other buying performance metric) & AVOID PENALTIES associated with not achieving the buying performance targets (if applicable)
• Effectively manage senior level media owner relationship for the agency. Be the power centre.