Summary
Overview
Work History
Education
Skills
Websites
Certification
Disclaimer
Timeline
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Moinuddin Sonde

Moinuddin Sonde

Sales Leader
Navi Mumbai

Summary

A multi-faceted and dynamic Sales Leader with a rich experience of 10+ years in healthcare, and over 2 years in Manufacturing Sectors. Demonstrated track record in growing diverse medical device portfolios across challenging geographies through exceptional sales strategies and impeccable execution. Deft at building teams, driving profitable and compliant growth, turning around businesses and managing stakeholders across the healthcare value-chain. Aspiring Senior managerial assignments with a reputed organization to utilize acquired skills, experiences, and drive Business initiatives for comprehensive growth.

Overview

15
15
years of professional experience
6
6
Certifications
1
1
Language

Work History

Regional Sales Manager-West and East

Owens & Minor Halyard Health, Mumbai India
12.2022 - Current
  • Heading the Surgical Solutions and Infection Prevention group for the Western, Eastern, and Northeastern states of India.
  • In charge of business turnaround by ensuring high double-digit profitable growth, improving product mix, streamlining distribution channels, and championing executional excellence.
  • Elevated the company’s footprint by proliferating its presence in Tier-1 and Tier-2 cities, winning corporate RCs and government tenders, and impelling wallet-share growth from key accounts.
  • Catalyzed growth prospects through a strategic alliance with an international health organization, resulting in an annual business influx of INR 15 million for the organization.


Deputy General Manager

Boston Ivy Healthcare Solutions, Mumbai India
06.2021 - 11.2022
  • Led, hired, and mentored a team of 2 managers and 10 executives to bring about a sales turnaround performance of 3X year-on-year.
  • Doubled the customer base in the territory by signing 14 VPO agreements with hospitals, winning 4 government orders, and extending reach to Tier-2 and Tier-3 cities.
  • Consolidated product portfolio by augmenting sales of medical equipment (Cath labs, X-ray machines, C-arm, ventilators, ECGs, 2D echo machines) and propelling revenues from multiple medical consumables (sutures, gloves, PPE kits, surgical meshes, syringes, disposables, etc.), resulting in 50% topline growth over a 2-year period.
  • Orchestrated end-to-end tie-up and onboarding of two OEMs, thereby enhancing the product mix and opening doors to newer customer categories.

Regional Sales Manager

Johnson & Johnson, Mumbai India
09.2019 - 12.2020
  • Led six high-performing Account Managers and Clinical Specialists to accomplish a super-aggressive (>30%) growth plan for the Arrhythmic Treatment Division in West and North India.
  • Refined business processes, optimized distribution networks, and executed price revision exercises that transpired in improved efficiencies, better market control, and a 10% increase in gross profitability.
  • Secured three capital deals from private institutes, bagged two government tenders, and, despite challenging Covid-19 times, brought in additional business revenue of USD 0.7 million in 2020.
  • Spearheaded the adoption of advanced capital technologies and NPIs, achieving an 18% increase in ASP compared to 2019.
  • Constituted the Core Team that introduced Axonify, an interactive learning app for clinical specialists, which resulted in an improvement in the Clinical Aptitude Score by 65%.
  • Felicitated with the Inspire Award for driving capital sales and cementing market leadership position in the territory.

Sales Manager

Johnson & Johnson, Mumbai + South Asia
07.2017 - 08.2019
  • Enhanced Joints Reconstruction and Sports Medicine portfolios by more than 100% in international markets through robust demand generation programs and improved market coverage, within a span of two years.
  • Launched the MiTek portfolio in Sri Lanka and the Maldives, contributing USD 100K within the first year of its launch.
  • Delivered cross-functional strategic projects on Market Access Enhancement, Regional Inventory Optimization, and Clinical Competency Building, emanating bottom-line improvements at the franchise level.
  • Recognized as part of the Directors Club for 60% growth in sales in 2018, and awarded Best Supervisor for Market Development Activities for conceptualizing and implementing 11 demand generation programs in 2018.

Zonal Sales Manager

Zimmer Biomet, Mumbai, India
05.2015 - 07.2017
  • Oversaw a business territory of USD 0.9 million in Mumbai and volunteered as the Marketing POC for West India.
  • Cultivated a relationship with the top KOL account in the Mumbai region by designing a customized engagement plan, leading to an incremental revenue growth of 40% over two years.
  • Engineered growth strategies by expanding the surgeon base in the territory through training programs, hands-on workshops, thereby ensuring at least 15% growth by volume.
  • Materialized 13 market outreach programs, patient forums within a span of 2 years, and fostered initiatives for skill enhancement programs, in-clinic branding, etc.

Executive Engineer

Bharat Heavy Electricals Ltd., Bangalore, India
02.2011 - 05.2013
  • Guided a team of four artisans and four supervisors, as Shop Floor In-Charge of the In-Circuit Testing Division, to test around 90,000 regulation cards annually.
  • Pioneered the adoption of workplace organizational methods like 5-S that helped streamline the process flow and improve the efficiency of the department.
  • Leveraged qualitative techniques like Six Sigma, effectuating a decrease in testing errors by 35%.
  • Reviewed monthly reports, coordinated preventive maintenance activities, and delivered feedback to associated departments to facilitate seamless operations.
  • Recognized for presentation on “Test Calibration Equipment Fundamentals” to an audience of around 40 engineers, managers, and general managers during Quality Week 2012.

Education

MBA - Marketing and Operations

SBM – NMIMS
Mumbai, India
04.2015

B.E. - Electronics Engineering

University of Mumbai
06.2010

Skills

Product Management

Market Research

New Product Launch

Sales leadership

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Certification

Marketing Analytics by University of Virginia Apr '21

Disclaimer

Declaration: I hereby declare that the information given above is true to the best of my knowledge.

Timeline

Regional Sales Manager-West and East

Owens & Minor Halyard Health, Mumbai India
12.2022 - Current

Deputy General Manager

Boston Ivy Healthcare Solutions, Mumbai India
06.2021 - 11.2022

Regional Sales Manager

Johnson & Johnson, Mumbai India
09.2019 - 12.2020

Sales Manager

Johnson & Johnson, Mumbai + South Asia
07.2017 - 08.2019

Zonal Sales Manager

Zimmer Biomet, Mumbai, India
05.2015 - 07.2017

Executive Engineer

Bharat Heavy Electricals Ltd., Bangalore, India
02.2011 - 05.2013

B.E. - Electronics Engineering

University of Mumbai

MBA - Marketing and Operations

SBM – NMIMS
Moinuddin SondeSales Leader