Moinuddin Sonde
Sales Leader
Navi Mumbai
Summary
A multi-faceted and dynamic Sales Leader with a rich experience of 10+ years in healthcare, and over 2 years in Manufacturing Sectors. Demonstrated track record in growing diverse medical device portfolios across challenging geographies through exceptional sales strategies and impeccable execution. Deft at building teams, driving profitable and compliant growth, turning around businesses and managing stakeholders across the healthcare value-chain. Aspiring Senior managerial assignments with a reputed organization to utilize acquired skills, experiences, and drive Business initiatives for comprehensive growth.
Overview
15
15
years of professional experience
6
6
Certifications
1
1
Language
Work History
Regional Sales Manager-West and East
Owens & Minor Halyard Health, Mumbai India
12.2022 - Current
- Heading the Surgical Solutions and Infection Prevention group for the Western, Eastern, and Northeastern states of India.
- In charge of business turnaround by ensuring high double-digit profitable growth, improving product mix, streamlining distribution channels, and championing executional excellence.
- Elevated the company’s footprint by proliferating its presence in Tier-1 and Tier-2 cities, winning corporate RCs and government tenders, and impelling wallet-share growth from key accounts.
- Catalyzed growth prospects through a strategic alliance with an international health organization, resulting in an annual business influx of INR 15 million for the organization.
Deputy General Manager
Boston Ivy Healthcare Solutions, Mumbai India
06.2021 - 11.2022
- Led, hired, and mentored a team of 2 managers and 10 executives to bring about a sales turnaround performance of 3X year-on-year.
- Doubled the customer base in the territory by signing 14 VPO agreements with hospitals, winning 4 government orders, and extending reach to Tier-2 and Tier-3 cities.
- Consolidated product portfolio by augmenting sales of medical equipment (Cath labs, X-ray machines, C-arm, ventilators, ECGs, 2D echo machines) and propelling revenues from multiple medical consumables (sutures, gloves, PPE kits, surgical meshes, syringes, disposables, etc.), resulting in 50% topline growth over a 2-year period.
- Orchestrated end-to-end tie-up and onboarding of two OEMs, thereby enhancing the product mix and opening doors to newer customer categories.
Regional Sales Manager
Johnson & Johnson, Mumbai India
09.2019 - 12.2020
- Led six high-performing Account Managers and Clinical Specialists to accomplish a super-aggressive (>30%) growth plan for the Arrhythmic Treatment Division in West and North India.
- Refined business processes, optimized distribution networks, and executed price revision exercises that transpired in improved efficiencies, better market control, and a 10% increase in gross profitability.
- Secured three capital deals from private institutes, bagged two government tenders, and, despite challenging Covid-19 times, brought in additional business revenue of USD 0.7 million in 2020.
- Spearheaded the adoption of advanced capital technologies and NPIs, achieving an 18% increase in ASP compared to 2019.
- Constituted the Core Team that introduced Axonify, an interactive learning app for clinical specialists, which resulted in an improvement in the Clinical Aptitude Score by 65%.
- Felicitated with the Inspire Award for driving capital sales and cementing market leadership position in the territory.
Sales Manager
Johnson & Johnson, Mumbai + South Asia
07.2017 - 08.2019
- Enhanced Joints Reconstruction and Sports Medicine portfolios by more than 100% in international markets through robust demand generation programs and improved market coverage, within a span of two years.
- Launched the MiTek portfolio in Sri Lanka and the Maldives, contributing USD 100K within the first year of its launch.
- Delivered cross-functional strategic projects on Market Access Enhancement, Regional Inventory Optimization, and Clinical Competency Building, emanating bottom-line improvements at the franchise level.
- Recognized as part of the Directors Club for 60% growth in sales in 2018, and awarded Best Supervisor for Market Development Activities for conceptualizing and implementing 11 demand generation programs in 2018.
Zonal Sales Manager
Zimmer Biomet, Mumbai, India
05.2015 - 07.2017
- Oversaw a business territory of USD 0.9 million in Mumbai and volunteered as the Marketing POC for West India.
- Cultivated a relationship with the top KOL account in the Mumbai region by designing a customized engagement plan, leading to an incremental revenue growth of 40% over two years.
- Engineered growth strategies by expanding the surgeon base in the territory through training programs, hands-on workshops, thereby ensuring at least 15% growth by volume.
- Materialized 13 market outreach programs, patient forums within a span of 2 years, and fostered initiatives for skill enhancement programs, in-clinic branding, etc.
Executive Engineer
Bharat Heavy Electricals Ltd., Bangalore, India
02.2011 - 05.2013
- Guided a team of four artisans and four supervisors, as Shop Floor In-Charge of the In-Circuit Testing Division, to test around 90,000 regulation cards annually.
- Pioneered the adoption of workplace organizational methods like 5-S that helped streamline the process flow and improve the efficiency of the department.
- Leveraged qualitative techniques like Six Sigma, effectuating a decrease in testing errors by 35%.
- Reviewed monthly reports, coordinated preventive maintenance activities, and delivered feedback to associated departments to facilitate seamless operations.
- Recognized for presentation on “Test Calibration Equipment Fundamentals” to an audience of around 40 engineers, managers, and general managers during Quality Week 2012.
Education
MBA - Marketing and Operations
SBM – NMIMS
Mumbai, India04.2015
B.E. - Electronics Engineering
University of Mumbai
06.2010
Skills
Product Management
Market Research
New Product Launch
Sales leadership
undefinedCertification
Marketing Analytics by University of Virginia Apr '21
Disclaimer
Declaration: I hereby declare that the information given above is true to the best of my knowledge.
Timeline
Regional Sales Manager-West and East
Owens & Minor Halyard Health, Mumbai India
12.2022 - Current
Deputy General Manager
Boston Ivy Healthcare Solutions, Mumbai India
06.2021 - 11.2022
Regional Sales Manager
Johnson & Johnson, Mumbai India
09.2019 - 12.2020
Sales Manager
Johnson & Johnson, Mumbai + South Asia
07.2017 - 08.2019
Zonal Sales Manager
Zimmer Biomet, Mumbai, India
05.2015 - 07.2017
Executive Engineer
Bharat Heavy Electricals Ltd., Bangalore, India
02.2011 - 05.2013
B.E. - Electronics Engineering
University of Mumbai
MBA - Marketing and Operations
SBM – NMIMS