Summary
Overview
Work History
Education
Skills
Timeline
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Moulik Nimgulkar

Moulik Nimgulkar

Summary

Results-driven SEO leader with 9+ years of proven success driving organic growth across real estate, finance, SaaS, and eCommerce industries. Spearheaded SEO strategy at Best Student Halls, expanding operations across multiple countries, increasing lead generation by 30%, and establishing authority through scalable content marketing. At Bajaj Housing Finance, delivered a 90% YoY increase in organic traffic and grew home loan disbursals from ₹22 Cr to ₹30+ Cr/month through organic search. Adept at building and leading high-performance teams, executing ROI-focused on-page/off-page strategies, and collaborating cross-functionally to meet business goals.

Overview

8
8
years of professional experience

Work History

Sr. Manager - SEO & Content Marketing

Best Student Halls
09.2024 - Current
  • Increased Organic Lead Generation by 30% YoY by implementing a robust full-funnel SEO strategy, including technical optimization, strategic content planning, LLM Optimization and conversion-focused keyword targeting.
  • Led SEO expansion into 4 new international markets (Singapore, UAE, Germany, and Italy) by developing localized content strategies and onboarding regional student accommodation providers.
  • Built and managed a high-performing SEO and content team of 12, scaling blog output to grow topical authority and enhance search engine trust in the student housing vertical.
  • Spearheaded holistic SEO strategies, including on-page, off-page, and content marketing initiatives, significantly improving keyword rankings, traffic share, and domain visibility in SERP and AI Overview.
  • Worked cross-functionally with development, product, and marketing teams to align SEO with business goals, track KPIs, and support parallel efforts for the sister brand Best Student Stays.

Search Marketing Manager

Bajaj Housing Finance
07.2023 - 11.2024
  • Led end-to-end SEO enhancements, including site architecture, URL structuring, and content alignment, improving discoverability across key product categories.
  • Boosted organic traffic by 90% YoY through strategic keyword planning, performance optimization, and technical SEO upgrades.
  • Increased monthly home loan disbursals from ₹22 Cr to ₹30+ Cr via organic channels by improving page relevance and conversion paths.
  • Elevated BHFL's Share of Voice from 16% to 36% by outperforming competitors in SERPs through focused visibility and content authority initiatives.

SEO Specialist

Freelance
04.2022 - 06.2023
  • Provided end-to-end SEO consulting for B2B SaaS clients in high-tech domains, including cybersecurity (Jetpatch) and edge computing (Prescient Devices), aligning organic strategies with business and lead-generation goals.
  • Conducted in-depth SEO audits to identify and resolve technical issues, improve site architecture, and optimize on-page elements for better crawlability and ranking.
  • Advised on content planning, keyword targeting, and internal linking improvements, resulting in improved performance for high-value industry keywords.
  • Analyzed outreach effectiveness and reported findings to marketing leadership, offering data-driven recommendations for link-building and authority growth.

SEO Manager

Toddle - Your Teaching Partner
12.2021 - 06.2022
  • Led end-to-end SEO initiatives focused on organic growth, including technical audits, content optimization, and performance tracking to drive measurable improvements.
  • Conducted comprehensive website audits and competitive analysis to identify growth opportunities and developed a strategic SEO roadmap to guide execution.
  • Resolved complex technical SEO issues related to crawling, indexing, and Core Web Vitals, improving site health and user experience.
  • Executed high-impact off-page SEO campaigns, including link-building and outreach strategies, to boost domain authority and search engine rankings.

SEO Specialist

Seniority Pvt. Ltd.
05.2019 - 12.2021
  • Played a key role in achieving 10x revenue growth through the organic channel by executing data-driven SEO strategies and performance optimization.
  • Led and managed comprehensive link-building campaigns, including guest posts, article submissions, infographic outreach, and product listing strategies to enhance domain authority.
  • Diagnosed and resolved complex technical SEO issues, including crawlability, indexing errors, mobile usability, and Core Web Vitals to improve search performance.
  • Contributed to app store optimization (ASO) and implemented targeted web push notification campaigns via Gamooga to improve engagement and repeat traffic.

SEO Analyst

GO MO Group AB
08.2017 - 05.2019
  • Conducted in-depth SEO audits to identify growth opportunities and supported the sales team in converting leads into long-term clients.
  • Developed tailored, performance-driven SEO strategies aligned with each client’s industry, goals, and digital maturity.
  • Performed detailed URL-level analysis to enhance visibility and conversions on key revenue-generating landing pages.
  • Created clear, data-backed reports that translated complex SEO insights into actionable recommendations for clients.

Education

BBA - International Business

Indira College of Commerce And Science
Pune, India
04-2017

Skills

  • SEO optimization
  • Content Marketing
  • Google analytics
  • Google Search Console
  • Javascript, HTML and CSS
  • User experience
  • Content optimization
  • Keyword research
  • Competitor analysis
  • Brand promotion
  • Problem-solving
  • Project Management

Timeline

Sr. Manager - SEO & Content Marketing

Best Student Halls
09.2024 - Current

Search Marketing Manager

Bajaj Housing Finance
07.2023 - 11.2024

SEO Specialist

Freelance
04.2022 - 06.2023

SEO Manager

Toddle - Your Teaching Partner
12.2021 - 06.2022

SEO Specialist

Seniority Pvt. Ltd.
05.2019 - 12.2021

SEO Analyst

GO MO Group AB
08.2017 - 05.2019

BBA - International Business

Indira College of Commerce And Science

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