Mrinal Bhattacharjee

Highly accomplished Results-Driven Sales Professional with 14+ years of expertise in Sales, Marketing, Business Development, Channel Sales, Depot Operations, and Strategic Key Account Management. Proven track record of consistently driving exponential business growth, expanding customer base, and delivering exceptional results across diverse markets, with hands-on experience in multiple states including Maharashtra, Odisha, and West Bengal (Kolkata).

• JK Cement Ltd., Area Sales Manager, 10/01/21, Present, Tile Adhesive, Cement Grouts and Epoxy Grouts, Currently leading a high-performing team of 9 professionals, driving results and fostering a culture of excellence. Currently spearheading business operations in Odisha State, managing a portfolio worth ₹14 crores. Successfully managed P&L, sales operations, and teams across 2 states, driving business growth through multi-channel distribution strategies. Successfully forecasted production and aligned supply with project needs, leveraging market trends and customer requirements to ensure efficient operations. Built and developed high-performing teams through strategic hiring, clear Key Result Areas, and ongoing skill training, driving team success and business growth. Developed and executed market strategies leveraging competitor insights, and collaborated with key stakeholders including builders and contractors to drive business growth and secure key wins. Acknowledged by leadership for driving CRM-led channel transformation and achieving successful multi-state market penetration, showcasing expertise in strategic market expansion and customer relationship management. Successfully managing a vast network of 42+ stockiest across Odisha, India, ensuring efficient product distribution and market coverage. Driving expansion of Channel Partners and Key Accounts, while fostering healthy professional relationships to ensure long-term business growth and mutual success. Transformed Odisha and Kolkata from zero-market presence to thriving business hubs, driving growth and establishing a strong foothold in these regions., Consistently rated Excellent (5/5) for three consecutive years: FY 2022-23, FY 2023-24, FY 2024-25, Achieved rapid career growth with two consecutive promotions: Assistant Manager (2023), Area Sales Manager (2024), Started career as Senior Marketing Executive, demonstrating significant upward mobility and recognition of performance., Achieved impressive year-on-year growth of 60-70%, demonstrating exceptional sales and business development capabilities., Successfully enhanced client retention by fostering deeper relationships with key customers and channel partners, driving long-term loyalty and business growth.
• Orient Bell LTD. (Vidharbha), Senior Territory Sales Manager, 05/01/19, Present, Tiles, Handling entire Vidharbha. Attaining above 100% of sales target with maintained DSO. Channel Expanded with big shots. YTD growth of 20% on 20-21. Conversion of big tender allotted projects along with Private projects. Sating 100% with base resources to achieve the target. Improved product movement between Company dealers to concern influencers. Convocation with government Contractors, Architects, Senior Ranked Engineers of government and private in both Urban and Rural designated area. Tuned up with big contractors of my area to get good business on regular basis. Tied up with all government offices PWD, CPWD, MES (All Sector), Ordinance factory, Police Housing Department, Public Health Care, BSNL, GMC, NMC, and NIT. Won Gold Certificate of Recognition on the Month of October for starting the sale in PWD where there was no presence. Won Gold Certificate of Recognition on the Month of November for cracking the biggest project of 5Cr with single P.O. of Public Health Care. Won Emerging Business Leader for scoring average score of 107 points & achieving 107% revenue. Won Emerging Business Leader for giving 100% growth on Q1 2020-2021. Revived 5 top dealers which who was inactive. Opened 8 Project Dealers in the tenure. Regular visit in government offices to generate business. Generating enquiries for the company and converting them dedicatedly.
• Airolam LTD. (Vidharbha), Sales & Marketing Executive, 06/01/17, 04/30/19, Laminates, Going on field to study the market to generate business. Generating enquiries for the company and converting them. Studying the company products with other companies. Handling both Urban and Rural designated area. Attaining 100% of sales target with balance confirmation. Sating 100% with base resources to achieve the target. Improved product movement between Company depots to concern dealer. Convocation with Architects, Interior Designers, Project management counselors and Turnkey Builders on regular basis in both Urban and Rural designated area.
• Century Ply Boards India Pvt. Ltd., Sales & Marketing Executive, 06/01/15, 05/31/17, Plywood, Flush Doors & Prelam Doors., Developed strategic plans to generate business from dealers involved with home renovation business. Generated lead reports to measure campaign results. Access and analyzed market trend and competitors behavior. Handled Nagpur, Saoner and Katol. Sated a monthly order of 1+ Millions. Reached it out to the extreme level by hunting different clientele. Opened 5 corporate accounts amounting to 3 million in the year of 2017. Effectively organizing the assigned territory to optimize the customer service requirement & efficient coverage of the potential market.
• Lifestyle International India. Pvt. Ltd. (Landmark Group), Customer Service Representative, 06/01/12, 06/30/14, Completed Cashier process training in speculated time at lifestyle store Landmark Group. Got promoted as a TIC(Customer Service Desk) Coordinator at Mumbai. Completed Counter Sales Training in speculated time at lifestyle store Landmark Group. Continuous Customer Interaction. Handling CRM activities and related issues. Maintaining data for our loyalty customer. Enhancing Institutional Business by Gift Voucher Sales through walk-in customers. Making Loyalty cards by new member enrolments. Handling the POS for exchange process.