Mr. Koustubh Dixit

• Integrated Marketing & Campaign Management:
  Proven experience in planning and executing multi-brand campaigns across regions, ensuring consistency in communication and measurable impact through data-driven reporting.
• Content Strategy & Creative Development:
  Ability to lead content creation across digital and offline platforms — including brand, product, and educational content — aligned with strategic marketing and crop solution inputs.
• Strong exposure to field marketing, product promotion, and trade-level branding with the ability to bridge execution gaps between central and regional teams.
• Handling portfolio of around 80+ focused product in all segments of agrochemical including biologicals over four differant regions on Maharashtra and with 30+ territories with LY closing sales of approx. 60 Cr.
• also sucessfully driving Grape , Orange and Pomogranate like Crop project for selective products like Ekotrump Z , Cytocell , Seedkind TCP etc.

Was Looking after Cotton and Horticulture Crop's portfolio of all Speciality Products for the West Zone of the India . i.e. Maharashtra , Madhya Pradesh and Gujrat with targeted revenue of 79.63 Cr. in FY 23-24.

• Initiated "Chilli Project" in allocated region with objective of Making it contribute in top 5 Crops of organization.
• Prepared marketing strategies and Crop-Product Schedules by studying package of practices for both Cotton and Chilli Crop in Maharashtra.

• Managed branding campaigns and event marketing initiatives in print, video, web and social media for Kirari , Nissodium , Zanet , Wetcit and Conika.
• Analyzed strategies and in field activities of competitors to evaluate effectiveness of marketing strategies with respect to assigned assets.
• Utilized detailed market research, specific Crop like Grape , Potato , Pomegranate , Chili and Opium and Package of practice to identify product target markets.
• Contributed in Pan India sales for Conika-230.5 tons , Nissodium - 21.6 KL And Kirari- 12.7 KL For FY 2022-23 by Active efforts of Sales team and Marketing strategies for own assets with 55.34 Cr. revenue value.

• Developed and executed strategic initiatives to implement key changes and improvements in business in multiple crops in K.Mahankal territory like Grape , Pomegranate and Capsicum.
• Created cross-functional team to promote our premium products like kirari , Nissodium in Grapes and Conika , luster in Pomegranate.
• Contributed and Conducted in product Promotional events like Village meetings , Trade meetings and Crop Expert Meetings.
• Implemented Creative Marketing techniques like Creating Video Testimonials , Local Language promotional Messages and Result showing Demographics.
• Collaborated with Sales team in achieving following Focused Product sales in FY 2021-22 by 216.04 lacks with growth of 123.73% on FY 2020-2021 i.e.96.56 lacks
• 1. Luster 348 liters
• 2. Conika 4,325 kg
• 3. Nissodium 970 liters
• 4. Kirari 846 liters
• 5. Wetcit 1,988 liters

• Strategized with sales and marketing team to prospect Kirari and Nissodium products promotion in Grape crop.
• Conducted demonstrations for generating promotional and key result data for both Kirari and Nissodium products In Grape Crop.
• Worked for Promotion for Conika and Wetcit and achieving sales of 3100 kg and 2700 liters in both Sangli and K.Mahankal territory in FY 2019-20 by supporting sales teams.
• Participated in Campaign work for Largo in Mango at Devgad headquarter for 1.5 month and leaded all teams . achieved about 250 liters of Largo sale in Short period.
• Some Major achievements in FY 2020-21 in both K.Mahankal and Sangli territory with supporting sales team.
• 1. Conika 4,265 Kg
• 2. Wetcit 1,746 ltr
• 3. Kirari 492 ltr
• 4. Nissodium 773 ltr
• 5. Maxyld 5,578 ltr