Mukul Naik
Distribution Expert | Telco | M&E | CD
Mumbai
Summary
A Seasoned Business leader with 22 years of Experience in various Industries like Telco, M&E, CD , leading functional teams in B2B and B2C Business Models. Expertise includes Distribution Growth, Business Development, Channel Sales, Key Accounts Management, Strategy & Business Planning, Start-Up Projects to Scaling, Stabilization & Hyper Growth.
Overview
22
22
years of professional experience
2
2
years of post-secondary education
3
3
Languages
Work History
Asst Vice President – Home Business – Partner- West Region (MHG, GJ, MP&CG)
Reliance Jio Infocomm Ltd.
02.2021 - Current
- Successfully Launched Partner Model (LCO / MSO /ISP) In Western Region
- Operationalized 350+ Towns within 18 mths of Launch
- Build High Performance Team across Region delivering 1.5 Prod~ in 350+ Towns
- Handled Entire Cross Functional Coordination with Network Planning / Construction / O&M / HR / Marketing / Finance / RE / ROW Teams at Region, State and NHQ.
- Identification, Negotiation, Training & OB of Sales Team , Partner, Partner Manpower for assigned JC / Geography
- Monitoring KPI’s / Performance Metrics individually
- Managing Team of 3 State Heads with 150 + Managers at 250+ JC’s
- Delivering 4000+ Subbase monthly & Increasing…
- Increased efficiency by streamlining processes and implementing new software tools for the team
- Reviewed, identified, updated and prioritized strategic initiatives to provide comprehensive support to senior leadership
- Streamlined internal processes, fostering improved efficiency and productivity.
Director – Affiliate Sales West (Maharashtra, Gujrat, Goa)
IndiaCast Media Distribution Pvt. Ltd.
09.2012 - 03.2021
- Increasing Revenues / Collections & cable subscriber base across Region
- Independently responsible for driving reach and penetration targets for Key channels across region
- Successfully Handled Transition of SUN18 to Indiacast in entire West Region (Rest of Maharashtra, Gujarat & Goa) with staggering 350% growth over Two Years
- Exponential Growth in revenues in Key Accounts of ROM and Goa
- Implementation and Follow-up of DAS (Digital Addressable System) Phase II in reference to guidelines mandated by TRAI, with Key Clients and Independents
- Relationship building and negotiating with the Cable Operators, Distributors and Multi Service Operators across region
- Managed more than 475 + clients directly/indirectly
- Managed team of 1 Regional Manager, 2 Sr .Managers and 22 Associates.
Area Manager - ROM (Rest Of Maharashtra) and Goa
MSM Discovery Pvt Ltd.
08.2005 - 08.2012
- Increased Revenues & cable subscriber base across Region and Managed Collections
- Achieved Collection and Revenue Targets
- Relationship building and negotiating with Cable Operators, Distributors and Multi Service Operators across region
- Managing between 300+ clients directly or indirectly
- Individually Handling Channel Placement On Key Networks And LC1 Towns Across Region
- Coordinating Marketing activities on ground, Celebrity Management, Trade promotions, Road shows, Merchandising Etc.
- Achieved high employee retention rates by creating an inclusive work environment where staff felt valued and supported
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects
Senior Territory Executive Handling South Maharashtra
Whirlpool Of India Ltd.
02.2004
- Primary and Secondary Sales – Company Sales, Distributor Sales
- Dealer Management - PJP Adherence, Meeting Counter Share Norms, Meeting Floor Share Norms, Merchandising Norms, Product Training to Dealers
- Distributor Management – Distributor ROI, Distributor System, and Pricing
- BTL Activities – Execution of Local Marketing activities, Trade promotion activities, New product Launches
- Defective and Receivables Management
Executive – Sales Handling Indore Territory
Electrolux Kelvinator Ltd.
08.2002 - 01.2004
- Conceptualizing & implementing sales promotional strategies as a part of brand building and market development effort
- Forecasting monthly / annual sales targets and executing them thru Sales Team in given time frame thereby enhancing existing clientele
- Devising & effectuating competitive selling programs/strategies to improve the product awareness and enhance business growth
- Direct Reporting to Branch Manager Handling MP & Chattisgarh.
Education
Master Of Business Administration (M.B.A - Mrtg.) -
VINIM, Barkatullah University, Bhopal
04.1998 - 05.2000
Graduation (Commerce) - undefined
Shri P.M.B Gujrati Commerce College, Indore
Diploma in Computer Programming and Application - undefined
TULEC, Indore
Skills
Websites
Accomplishments
- Awarded “BEST REGIONAL HEAD- SALES” For FY 12-13
- Awarded “BEST EXECUTIVE – SALES” (GOLD) All India for FY 2009-10.
- Awarded “BEST NEGOTIATOR – SALES” All India FY 2008-09.
Brands Handled
- Reliance Jio Infocomm Ltd.
- IndiaCast Media Distribution Pvt. Ltd.
- MSM Discovery Pvt Ltd.
- Whirlpool Of India Ltd.
- Electrolux Kelvinator Ltd.
mukuln@gmail.com, mukulnaik@yahoo.com
Personal Information
Date of Birth: 06/28/77
Timeline
Asst Vice President – Home Business – Partner- West Region (MHG, GJ, MP&CG)
Reliance Jio Infocomm Ltd.
02.2021 - Current
Director – Affiliate Sales West (Maharashtra, Gujrat, Goa)
IndiaCast Media Distribution Pvt. Ltd.
09.2012 - 03.2021
Area Manager - ROM (Rest Of Maharashtra) and Goa
MSM Discovery Pvt Ltd.
08.2005 - 08.2012
Senior Territory Executive Handling South Maharashtra
Whirlpool Of India Ltd.
02.2004
Executive – Sales Handling Indore Territory
Electrolux Kelvinator Ltd.
08.2002 - 01.2004
Master Of Business Administration (M.B.A - Mrtg.) -
VINIM, Barkatullah University, Bhopal
04.1998 - 05.2000
Graduation (Commerce) - undefined
Shri P.M.B Gujrati Commerce College, Indore
Diploma in Computer Programming and Application - undefined
TULEC, Indore
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