Munaf Merchant
Media Professional
Mumbai
Summary
Senior executive leader with a proven track record of driving strategic initiatives and delivering impactful results. Adept at fostering team collaboration and navigating complex organizational challenges. Skilled in strategic planning, financial management, and operations oversight. Valued for reliability, adaptability, and a results-oriented approach. Strategic-thinking professional with expertise in driving business growth to exceed expectations.
Overview
15
15
years of professional experience
19
19
years of post-secondary education
Work History
Senior Vice President Revenue
Associated Broadcasting Company Pvt. Ltd. - Tv9 Group Digital
Mumbai
11.2021 - Current
- Responsible to generate revenue growth across digital businesses which includes Platforms, Youtube, CTV, Branded Content, Shows Integrations, Sponsorships, Events & IP
- Responsible for Money9 revenue growth strategy across Platform, Youtube Channel, CTV, in additional to building BFSI content vertical across Tv9 Network inclusive of linear
- Responsible strategy with a revenue growth objective working along with cross function teams, editorial, product, tech, social, analytics
- Success stories: Integrated approach: Budget & Election packages benchmark in the industry, leverage YT, CTV, sponsorships. Introduced Youtube selling packages
- In a very short time, Tv9 Digital team penetrated the market well and created a mark amongst the competitions which are well established in the digital ecosystem
- Revenue growth from 60lacs a year into 2021 to 50cr from direct revenue 2024
- Responsible for hiring the right talent across sales functions which includes ad operations, client servicing, & sales team along with mentoring in setting up processes to streamline the digital business function
National Sales Head - Brand Solutions & Convergence
Network18 Media & Investment Ltd
Mumbai
04.2020 - 11.2022
- Company Overview: Mumbai (India)
- Handling revenue across General News, Tech & Auto Lifestyle Cluster
- 360 degree Integrated solutions across the group.
- Mentoring the studio team from a market perspective & deliveries of the campaign
- Ideating & strategizing for high value IPs & events
- Mentoring television sales team on integrated digital pitches
- Managing the benchmarked P&L on campaigns
- Mumbai (India)
National Sales Head - English News
Network18 Media & Investment Ltd
Mumbai
08.2017 - 03.2020
- Company Overview: Mumbai (India)
- Handling revenue across English News vertical First Post & News18
- Managing both Display & Brand solution
- Scaled the revenue with growth 60% across Display & brand solutions on News18
- Digital Sponsorship - Elections - Budget - IPL - Special Days - Festival
- On ground + Digital properties - Tech2 Innovate - Reel Awards - Tech & Auto Awards
- Overall revenue closed 38cr
- Scaled News18 English revenue 100%
- Scaled revenue of top clients & delivered award winning campaigns
- Mentoring the creative team on special projects like 9months ( a parenting show ), Social Media Star & Vanity Dairies
- Executed 6 Seasons of 9months with an average revenue of 1.2cr for each season
- Created multiple revenue opportunities under First Post, News18 & Tech2
- Setting up a seamless process with sales, ad ops & the finance team on billing & expenses
- Managed to sell more than 100+branded videos across all categories
- Strategic Partnership for marketing tie ups with Voot, Momspresso, Radio and Television
- Mumbai (India)
Regional Head West
Network18 Media & Investment Ltd
Mumbai
10.2015 - 08.2017
- Company Overview: Mumbai (India)
- Responsible for generating revenue for Firstpost & Faking News18, IBN Live, Burrp, Overdrive
- Managed to grow the business more than 100%
- 6-8cr revenue from West region
- Digital properties during the Budget - Elections - Festival days
- Managed to sell first social content video to Cadbury for Friendship's Day
- Part of setting up the brand solution Studio creative team
- Mumbai (India)
Sr. Manager - Firstpost.com
Network18 Media & Investment Ltd
Mumbai
09.2014 - 10.2015
- Company Overview: Mumbai (India)
- Closed first video series on content with Kotak Mutual Fund
- First content deal with HDFC Life Insurance & Cadbury on Faking News Budget & Elections sponsorship
- Mumbai (India)
- Established strong relationships with clients, ensuring long-term partnerships and repeat business.
- Consistently met or exceeded annual performance targets set by senior leadership.
- Held monthly meetings to create business plans and workshops to drive successful business.
Asst. Manager - Firstpost.com
Network18 Media & Investment Ltd
Mumbai
08.2014 - 09.2014
- Company Overview: Mumbai (India)
- Responsible for generating revenue for Firstpost & Faking News
- Road shows with agencies
- Mumbai (India)
Sr. Executive Sales
India Today Group
Mumbai
08.2011 - 08.2013
- Promoted to BSFI vertical team
- Responsible for generating revenues for India Today Megabrand Magazine, Business Today, Reader's Digest, India Today Women, Auto Build, Money Today & Mail Today.
- Won Awards for various features: Home Loan , Small Medium Enterprises (SME), Tax Planning, Best Banks, Home & Auto Loan booklets across India Today Megabrand
- Managed to grow revenues from PSU sectors more than 50%
- Managed to cross sell Print + Digital - First annual deal with HDFC Life Insurance
Sales Executive
India Today Group
Mumbai
05.2010 - 08.2011
- Responsible for generating ad revenues from retail category for a supplement magazine 'Simply Mumbai'.
- Executed special features around lifestyle, Corporative Banks & Buyers guide for second Home
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
Education
MBA - Marketing
Rizvi Academy of Management
Mumbai 04.2008 - 03.2010
Bachelor's of Commerce - Commerce
Lala Lajpat Rai College
Mumbai 04.2001 - 03.2006
Secondary Education -
St. Peter's High School
Mumbai 04.1989 - 03.2001
Diploma - Event Management
NIEM Institute
MumbaiSkills
Strategic leadership
Business development
Revenue generation
Operations management
Accomplishments
- Best Innovation of the year
- Best sales person of the year
- Grown revenues more than 100%
- Closed 4.3 cr - Budget 2016 & 2017
- Video Solutions - 100+ videos across categories
Activities
- President of Rotary Club
- President of Rendezvous Intercollegiate Event - At State Level Event
- President of Photography Association
- President of Geography Association
- Member of Placement Committee at Rizvi Management College
Timeline
Senior Vice President Revenue
Associated Broadcasting Company Pvt. Ltd. - Tv9 Group Digital
11.2021 - Current
National Sales Head - Brand Solutions & Convergence
Network18 Media & Investment Ltd
04.2020 - 11.2022
National Sales Head - English News
Network18 Media & Investment Ltd
08.2017 - 03.2020
Regional Head West
Network18 Media & Investment Ltd
10.2015 - 08.2017
Sr. Manager - Firstpost.com
Network18 Media & Investment Ltd
09.2014 - 10.2015
Asst. Manager - Firstpost.com
Network18 Media & Investment Ltd
08.2014 - 09.2014
Sr. Executive Sales
India Today Group
08.2011 - 08.2013
Sales Executive
India Today Group
05.2010 - 08.2011
MBA - Marketing
Rizvi Academy of Management
04.2008 - 03.2010
Bachelor's of Commerce - Commerce
Lala Lajpat Rai College
04.2001 - 03.2006
Secondary Education -
St. Peter's High School
04.1989 - 03.2001
Diploma - Event Management
NIEM Institute
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