Mustafa Gadiwala
Mumbai
Summary
Accomplished Marketing Manager at TATA Play Fiber, adept in project management and digital marketing, forged strategic partnerships within the Tata Group, and spearheaded the launch of innovative products, significantly contributing to a 150% revenue increase. Excelled in alliances, enhancing customer relationships, and achieving organizational goals with a dynamic blend of leadership and collaboration.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Marketing Manager
TATA Play Fiber
04.2022 - Current
- Build and nurture strategic partnerships for Tata Play Fiber with entities within the Tata Group, such as Tata Digital, Mia by Tanishq, Starbucks, Big Basket.
- Launched the Tata Play Binge OTT App on our Fiber Broadband service , this product launch required me to work collaboratively with cross-functional teams.
- I was the liaison between Tata Play and Tata Play Fiber for other product launches like – Tata Play Home Security Solutions powered by Google, Tata Play Binge Android Box, Amazon Fire TV Stick.
- Enhanced brand awareness and customer engagement through targeted WhatsApp campaigns. Oversaw budget allocation as well.
- Keep a track of the national and global (USA and Europe) broadband markets, understand the key propositions of these markets and perform global benchmarking.
- Conduct market research of our competitors in India, such as Airtel and Jio with an aim to identify trends and opportunities,
- Led the project for product integration between Tata Play Fiber and Tata Digital’s super app, i.e. Tata Neu.
- Launched Diwali offer campaigns, wherein we offered Silver Coins and Diamond Gift Vouchers to select customers. Criteria for selection was upgrade and subscription to High Value Plans.
- Introduced the EMI plans on our fiber broadband service, as this was an industry first initiative, it required us to present a thorough business case to our finance team.
- Have played an instrumental role in achieving the organization's AOP target year on year with an overall increase in revenues and Gross-Ads by 150%.
Account Manager
Flytxt Mobile Solutions Private Limited
05.2016 - 04.2022
- Flytxt is headquartered in Netherlands. The company offers various data analytic products which are used by its clients, such as the Telecom, Banking and Advertising companies to gain key insights about their customer base.
- As an account manager my primary role was to liaison between our clients and the critical functions within the organization.
- Built relationships with the enterprise accounts and generated 2X revenues.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
Assistant Marketing Manager
Medisurge Technologies Private Limited
08.2013 - 04.2016
- Managed the digital marketing promotions of the Company’s flagship product – ‘Top Doctors Online’.
- Executed and oversaw the digital marketing campaigns across the Social Media platforms with the objective of creating brand awareness and increasing the subscriber base.
- Was involved in market launch of the flagship product in 2 international markets, i.e. Mexico and UAE.
Digital Marketing Executive
Saregama India Limited
07.2011 - 08.2013
- Managed the Digital Marketing campaigns, such as the Social Media campaigns and Google Search campaigns.
- Worked on campaign optimization, tracked key campaign parameters, such as the CPA, CPC, CPI and worked towards improving the ROIs.
- Product testing, product rollout and post implementation support.
Marketing Executive
GI Infotech Limited
07.2009 - 07.2011
- Conducted market research to identify new prospect clients while understanding their needs and expectations.
- Engaged with customers, built relationships and fostered loyalty and retention.
Education
MBA - Marketing
NMIMS
Mumbai10.2022
Post-Graduate Diploma in Management - Media And Advertising
Welingkar Institute of Management
Mumbai, India09.2016
Bachelor of Commerce - Commerce
KC College
Mumbai03.2009
Skills
- Alliances and Partnerships
- Project Management
- Customer Relationship Management
- Digital Marketing
- Social Media Marketing
Certification
July 2022
Mathematics for Management Online Course
Harvard Business Publishing Education
June 2022
Finance Online Course
Harvard Business Publishing Education
May 2022
Management Communications Online Course
Harvard Business Publishing Education
December 2021
Financial Accounting Online Course
Harvard Business Publishing Education
Hobbies
- Long Distance Running
- Fitness Training
- Reading
Timeline
Marketing Manager
TATA Play Fiber
04.2022 - Current
Account Manager
Flytxt Mobile Solutions Private Limited
05.2016 - 04.2022
Assistant Marketing Manager
Medisurge Technologies Private Limited
08.2013 - 04.2016
Digital Marketing Executive
Saregama India Limited
07.2011 - 08.2013
Marketing Executive
GI Infotech Limited
07.2009 - 07.2011
MBA - Marketing
NMIMS
Post-Graduate Diploma in Management - Media And Advertising
Welingkar Institute of Management
Bachelor of Commerce - Commerce
KC College
July 2022
Mathematics for Management Online Course
Harvard Business Publishing Education
June 2022
Finance Online Course
Harvard Business Publishing Education
May 2022
Management Communications Online Course
Harvard Business Publishing Education
December 2021
Financial Accounting Online Course
Harvard Business Publishing Education