N. Srividya

Corporate Strategy and Planning Department

As Assistant General Manager, I drive strategic communication and digital marketing initiatives that profoundly elevate the bank's brand visibility and customer engagement. I lead a multifaceted team responsible for developing and executing comprehensive communication and marketing strategies, ensuring they align seamlessly with the bank’s corporate objectives. My role encompasses critical strategic support for top management, significantly contributing to high-level decision-making and the execution of corporate strategies.

• Strategic Support for Top Management & Corporate Communications: Spearhead all strategic communications and activities for the top management, playing an instrumental role in facilitating decision-making and executing corporate strategies. Direct communication initiatives, including the management of the bank's official website, intranet, and email campaigns, ensuring a cohesive and consistent brand message that aligns with the bank’s long-term strategic goals.
• Social Media Handling: Orchestrated digital marketing campaigns across leading social media platforms such as Facebook, Twitter, LinkedIn, and Instagram, driving substantial improvements in customer engagement and enhancing brand visibility.
• Digital Campaigns: Led and executed comprehensive digital campaigns to promote bank's products across a diverse range of platforms. Oversaw promotional activities on YouTube, OTT services, Spotify, housing-related web applications, and news aggregators. These initiatives aimed to augment product awareness, drive customer acquisition, and enhance engagement through targeted advertising and strategic content dissemination.
• Sponsorship Management: Managed allocation of sponsorship budgets to zonal offices, meticulously analyzed sponsorship proposals, and administered sponsorship of selected initiatives. Ensured strategic deployment of sponsorship funds to bolster brand visibility and support regional and local initiatives.
• Brand Management & Public Relations: Directed digital PR strategies, managed brand representation, and optimized the bank's online presence to maintain a positive brand perception across digital channels.
• Post-Campaign Analysis: Executed thorough post-campaign analysis by juxtaposing ad-serving reports with vendor-provided data. Conducted cost-benefit analyses to evaluate campaign performance and ROI, ensuring strategic alignment and optimizing future campaign strategies based on performance metrics.
• Event & Public Relations Management: Orchestrated and managed key events and public relations initiatives, including press releases and media engagements with senior management, thereby enhancing the bank’s public profile and media presence.
• Geo-Tagging Strategies: Implemented advanced geo-tagging techniques to amplify digital marketing effectiveness and enhance audience targeting precision.
• Below-The-Line (BTL) Campaigns: Supervised execution of Below-The-Line campaigns, including vendor relationship management and budget allocations to ensure operational efficiency and effectiveness.
• Team Leadership: Led a high-performing team in managing budgeting, MIS reporting, and ensuring alignment with bank’s overarching communication and marketing strategies.

Previous Responsibilities:

• Cheque Truncation System (CTS) Implementation: Played a pivotal role in transition from manual cheque clearing to the automated CTS system, significantly enhancing processing speed and operational accuracy.
• Cheque Clearing Operations: Oversaw inward and outward clearing processes under CTS, ensuring the precision and integrity of transactions.
• Electronic Clearing Services: Managed electronic clearing processes, interbank reconciliations, and CMS operations, ensuring seamless and efficient banking operations.
• Accounts Payable & Vendor Management: Administered accounts payable processes, ensuring timely and accurate vendor payments and resolving any related queries.
• Team Leadership at BCP Center: Directed a team at Business Continuity Plan (BCP) center, ensuring effective execution of operational processes within stringent timelines.
• Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention

• Branch Operations: Managed RTGS, clearing operations, and ensured compliance with KYC norms.
• Customer Service: Delivered high-quality front-desk service, addressing account-related queries efficiently.

• Client Relationship Management: Managed high-net-worth and corporate clients, providing tailored financial solutions and ensuring high levels of satisfaction.
• Process Improvement: Collaborated with business and operations teams to optimize processes, improving customer interactions and service delivery.