NAMRATA CHOUDHARY
Healthcare Marketing
Mulund West
Summary
Healthcare Marketing Leader with 14+ years of experience in Brand Management, Digital Marketing, and Strategic Planning. Proven ability to drive double-digit revenue growth through impactful campaigns, effective P&L management, and team leadership. Expertise in the Indian pharmaceutical market, particularly in Dermatology and Women’s Health, with a solid understanding of US Healthcare IT.
Overview
16
16
years of professional experience
2010
2010
years of post-secondary education
3
3
Certifications
Work History
AVP Marketing
IKS Health
04.2023 - Current
- Launched Scribble Suite, the most comprehensive clinical documentation solution, featuring:
- Scribble Now: An AI-powered scribing solution
- Scribble Swift: A hybrid solution combining the power of AI and human scribe
- Scribble Pro: A premium offering with AI and clinician scribe collaboration
- This launch introduced cutting-edge technology to streamline clinical documentation, improve efficiency, and support healthcare professionals
- Led lead generation and marketing funnel development, executing month-on-month organic, paid campaigns, and Pay-Per-Click (PPC) strategies on platforms like LinkedIn
- Utilized on-page SEO techniques to drive targeted organic traffic, optimizing website visibility and engagement
- Conceptualized and executed high-impact events such as Vitalize and the India User Group Meeting, where U.S.-based physicians visited India for a week, fostering strong professional relationships and knowledge exchange
- Led a team of 3 content creators and designers, driving the creation and execution of impactful product videos, website copies, case studies, and blogs, ensuring consistent messaging and engagement across all channels
MARKETING MANAGER (ZENOVI)
ALEMBIC PHARMA
05.2019 - 04.2023
- P&L management for the 100 Cr Zenovi division, overseeing leading brands like Gestofit SR, Ovigyn D3, Estroplus, and Elata
- Led a high-performing team of 5 brand managers, including 1 GPM, 3 PMs, and 1 APM
- Drove double-digit growth for flagship brand Gestofit SR on a month-on-month basis through engaging multi-touch campaigns
- Created a Guinness World Record for the highest number of pledges for Gestofit SR, marking a first for Alembic
- Successfully launched new brands: Estroplus and Elata, expanding the brand portfolio
GROUP PRODUCT MANAGER (DERMAX)
GLENMARK PHARMA
04.2018 - 04.2019
- Led the emollient portfolio for the Dermax division, overseeing the pioneer brand Elovera (23 Cr)
- Launched the new moisturizer brand, Maxrich (6 Cr), driving growth and market penetration
- Conceptualized and executed marketing campaigns, HCP engagement initiatives, and OTX digital promotions for Elovera, elevating brand presence
- Maxrich became the #1 launch in the Emollient category, setting a new benchmark in the market
MANAGER STRATEGIC MARKETING (DERMA & ACUTE)
GLENMARK PHARMA
02.2016 - 06.2018
- Led Go-to-Market (GTM) strategy for Episoft, Maxrich moisturizers, and Aprezo, driving product positioning and market entry
- Pioneered therapy development by integrating innovation and patient-centric marketing approaches
- Proven ability to lead, influence, and collaborate effectively with cross-functional teams to achieve business goals
SR. PRODUCT MANAGER
CIPLA LTD., INDIA
09.2012 - 01.2016
- Doubled sales revenue of flagship brand Isotroin from 9.5 Cr to 19 Cr in 3 years through innovative engagement initiatives with internal & external customers across multiple touchpoints
- Led end-to-end planning and execution of Hands-on Workshops on Cosmetic Procedures, educating and training upcoming dermatologists in collaboration with eminent Dermatology & Cosmetology faculty
- Actively participated in leading national conferences such as Dermacon and CosdermIndia, enhancing brand visibility and professional networking
PRODUCT MANAGER
LUPIN LTD., INDIA
05.2011 - 08.2012
- Planned and executed multiple high-impact campaigns for brands like L-CIN OZ and B-CIN, driving brand awareness and market engagement
- Successfully launched Lupoxa (Oxaceprol) in the Indian market for the first time, targeting the management of Osteoarthritis
- Launched Flugesic (Fupirtine) in Sept 2011, followed by its extension Flugesic-P (Flupirtine + Paracetamol) in June 2012
- Achieved 1 Cr in sales for Flugesic in less than 1 year
MANAGEMENT TRAINEE – LUPIN PHARMA
LUPIN LTD., INDIA
05.2010 - 04.2011
- Contributed significantly to sales growth in the western suburbs of Mumbai (Gynaec portfolio) during a 12-month sales stint as a Management Trainee, demonstrating strong market knowledge and sales acumen
- Implemented market strategies and developed doctor connect with effective in-clinic communication
- Conducted doctor group meetings, CME’s and participated in regional conferences
SUMMER INTERNSHIP
GLAXOSMITHKLINE PHARMACEUTICALS, INDIA
05.2009 - 06.2009
- PROJECT TITLE: Assess the Prescribers attitude and beliefs towards PHEXIN (Cephalexin)
- OBJECTIVE: To assess the reasons the De-growth of the Phexin and to suggest new opportunities for the brand to grow
- Presented key findings that directly influenced the strategic direction for Phexin, earning appreciation from senior management for valuable insights and contributions to the planning process
Education
MBA - Pharmaceuticals Marketing
NMIMS
M.Sc. - Organic Chemistry
University of Lucknow
B.Sc. - undefined
Isabella Thoburn college
Skills
Brand Management
Content & Digital Marketing
Brand Launch Execution
Marketing Excellence
Product Marketing
KOL Engagement
Portfolio Strategy
Go-to-Market Strategy
Team Leadership
Sales Optimization
Past Professional Experience
- Alembic Pharma, Marketing Manager (Zenovi), 05/19, 04/23, GM-Sales & Marketing, Women’s Health, P&L management for the 100 Cr Zenovi division., Led a high-performing team of 5 brand managers., Drove double-digit growth for flagship brand Gestofit SR., Created a Guinness World Record for the highest number of pledges for Gestofit SR., Successfully launched new brands: Estroplus and Elata.
- Glenmark Pharma, Group Product Manager (Dermax), 04/18, 04/19, DGM-Marketing, Derma, Led the emollient portfolio for the Dermax division., Launched the new moisturizer brand, Maxrich., Maxrich became the #1 launch in the Emollient category.
- Glenmark Pharma, Manager Strategic Marketing (Derma & Acute), 02/16, 06/18, GM-Strategic Marketing, Derma, Respiratory, Gynaecology, Led Go-to-Market strategy for Episoft, Maxrich moisturizers, and Aprezo., Pioneered therapy development by integrating innovation and patient-centric marketing approaches.
- Cipla Ltd., India, Sr. Product Manager, 09/12, 01/16, GM-Sales & Marketing, Derma, Respiratory, Gynaecology, Doubled sales revenue of flagship brand Isotroin., Led end-to-end planning and execution of Hands-on Workshops on Cosmetic Procedures.
- Lupin Ltd., India, Product Manager, 05/11, 08/12, GM-Sales & Marketing, Women’s Health, Ortho, Acute Care, Planned and executed multiple high-impact campaigns for brands like L-CIN OZ and B-CIN., Successfully launched Lupoxa in the Indian market.
- Lupin Ltd., India, Management Trainee – Lupin Pharma, 05/10, 04/11, Regional Sales Manager, Gynaecology & IVF, Contributed significantly to sales growth in the western suburbs of Mumbai.
- GlaxoSmithKline Pharmaceuticals, India, Summer Internship, 05/09, 06/09, Marketing, Assess the Prescribers attitude and beliefs towards PHEXIN (Cephalexin), Presented key findings that directly influenced the strategic direction for Phexin.
Scholastic Credentials
- MBA, Pharmaceuticals Marketing, NMIMS, Mumbai, 2010, 3.16 / 4
- M.Sc., Organic Chemistry, University of Lucknow, 2007, 76%
- B.Sc., Isabella Thoburn College, 2005, 73%
- 10+2, Baldwin Academy CBSE Board, 2002, 82%
Certification
Indian School of Business (ISB) Certification in Digital Marketing and Analytics.
Scholastic Achievements
3rd Rank in M.Sc (Organic Chemistry) in Lucknow University in 2007.
Personal Information
Marital Status: Married
Current Professional Experience
IKS Health (Inventurus Knowledge solutions), AVP Marketing, 04/23, PRESENT, Product Marketing, Launched Scribble Suite, the most comprehensive clinical documentation solution, featuring: Scribble Now, Scribble Swift, and Scribble Pro., Digital Marketing, Led lead generation and marketing funnel development, executing month-on-month organic, paid campaigns, and PPC strategies on platforms like LinkedIn., Event Marketing, Conceptualized and executed high-impact events such as Vitalize and the India User Group Meeting., Content Marketing, Led a team of 3 content creators and designers, driving the creation and execution of impactful product videos, website copies, case studies, and blogs.
Timeline
AVP Marketing
IKS Health
04.2023 - Current
MARKETING MANAGER (ZENOVI)
ALEMBIC PHARMA
05.2019 - 04.2023
GROUP PRODUCT MANAGER (DERMAX)
GLENMARK PHARMA
04.2018 - 04.2019
MANAGER STRATEGIC MARKETING (DERMA & ACUTE)
GLENMARK PHARMA
02.2016 - 06.2018
SR. PRODUCT MANAGER
CIPLA LTD., INDIA
09.2012 - 01.2016
PRODUCT MANAGER
LUPIN LTD., INDIA
05.2011 - 08.2012
MANAGEMENT TRAINEE – LUPIN PHARMA
LUPIN LTD., INDIA
05.2010 - 04.2011
SUMMER INTERNSHIP
GLAXOSMITHKLINE PHARMACEUTICALS, INDIA
05.2009 - 06.2009
M.Sc. - Organic Chemistry
University of Lucknow
B.Sc. - undefined
Isabella Thoburn college
MBA - Pharmaceuticals Marketing
NMIMS
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