Adobe Creative Suite & Canva
Nandkumar Nair
Digital Marketing Manager
Mumbai
Summary
Results-driven Digital Marketing Manager with 9 years of experience in developing and executing comprehensive marketing strategies across various industries. Expertise in social media marketing, SEO, content creation, email marketing, and paid advertising. Proven track record of enhancing brand visibility by 40%, driving customer engagement by 35%, and achieving business objectives through data-driven marketing campaigns. Strong analytical skills with a 30% improvement in campaign ROI, creative problem-solving abilities, and a commitment to continuous improvement. Adept at leading cross-functional teams and managing multiple projects in fast-paced environments, consistently delivering projects on time and within budget.
Overview
10
10
years of professional experience
5
5
Certificates
6
6
Languages
7
7
years of post-secondary education
Work History
Digital Marketing Manager
IndusInd Bank Limited
06.2022 - Current
- Streamlined marketing operations by introducing project management tools and automating repetitive tasks.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Develop and execute comprehensive social media campaigns, increasing brand awareness and customer engagement across platforms by 35%.
- Manage and optimize vehicle loans (consumer finance division) website, improving user experience and increasing conversion rates through SEO and content strategy, resulting in 40% increase in organic traffic.
- Coordinate and implement WhatsApp, email, and SMS campaigns, achieving 25% increase in open rates and 20% increase in click-through rates.
- Lead creative development and content writing for various marketing initiatives, ensuring alignment with brand voice and messaging, contributing to a 30% increase in customer engagement.
- Execute Below-The-Line (BTL) and Above-The-Line (ATL) campaigns, driving 25% increase in lead generation and enhancing market presence.
- Analyze campaign performance using data analytics tools, providing actionable insights to refine marketing strategies, leading to 20% improvement in campaign ROI.
- Collaborate with cross-functional teams to ensure cohesive and integrated marketing efforts, resulting in 15% increase in team efficiency.
- ICC Men's Cricket World Cup 2023: Directed comprehensive marketing efforts for ICC Men’s Cricket World Cup 2023 in India, leveraging bank's global partnership with ICC to enhance brand visibility.
- ICC T20 World Cup 2024: Orchestrated marketing and promotional activities for ICC T20 World Cup 2024, including social media promotions, merchandise distributions, VIP ticket distribution to dealerships, OEMs, and employees, and coordinating anthem kids' participation for dealership and employee kids.
Digital Marketing Specialist
Al-Balagh Trading & Contracting Co. W.L.L.
01.2018 - 06.2022
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Spearheaded innovative influencer marketing collaborations that elevated brand awareness among key demographics.
- Conducted thorough market research to identify target audience segments and tailor messaging accordingly for maximum impact.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Led digital marketing efforts for various divisions, including Construction, Trading, Medical & Scientific Equipment, Oil & Gas, IT Solutions, and Operation & Maintenance.
- Developed and executed comprehensive social media campaigns, increasing brand awareness and customer engagement across platforms by 30%.
- Managed and optimized company’s website, improving user experience and increasing conversion rates through targeted SEO strategies, resulting in 35% increase in organic traffic.
- FIFA World Cup 2022 Qatar: Managed ticketing campaign for FIFA World Cup 2022, resulting in high ticket sales and widespread promotion.
- Promoted architecture and stadiums for hosting country, enhancing global awareness and interest.
- Coordinated FIFA team promotions across globe, increasing international recognition and support.
- Directed merchandise promotion campaigns, boosting sales and brand visibility.
Digital Marketing Lead
Map My Marketing Private Limited
12.2016 - 01.2018
- Led team of digital marketers to develop innovative solutions for client challenges, resulting in improved customer satisfaction ratings.
- Streamlined marketing processes to maximize results within budget constraints.
- Managed social media accounts by curating relevant content and engaging with followers, fostering strong sense of community among users.
- Led digital marketing efforts for prominent clients like NBFC Manappuram Finance and Bisleri.
- Implemented SEO strategies to improve search engine rankings and managed website updates and optimizations to enhance user experience and conversion rates.
- Increased social media followers for Manappuram Finance by 35% and Bisleri by 40% through targeted content and engagement strategies.
- Achieved top search engine rankings for key industry terms, resulting in 50% increase in organic traffic.
- Coordinated Below-The-Line (BTL) and Above-The-Line (ATL) marketing activities, ensuring cohesive and effective brand communication across all channels.
Digital Marketing Executive
Qseap InfoTech Private Limited
09.2015 - 12.2016
- Evaluated competitor strategies to identify gaps in market and capitalize on untapped opportunities.
- Developed successful email marketing campaigns for enhanced customer/client engagement and retention.
- Managed end-to-end execution of various digital marketing activity, ensuring timely delivery within budget constraints.
- Increased lead generation by 30% through targeted digital marketing campaigns.
- Boosted social media followers by 25% and engagement by 20% through consistent and relevant content.
- Implemented SEO strategies to improve website rankings and developed high-quality content, including blog posts, whitepapers, and case studies, to drive organic traffic.
- Developed and executed digital marketing campaigns for range of cybersecurity services, including system audits, security assessments, application security, and vulnerability assessments.
- Coordinated and optimized PPC campaigns across Google Ads and social media platforms, achieving 35% increase in lead generation.
Mechanical Engineer
Amejo Engineering | Reliance Industries Limited
08.2014 - 08.2015
- Developed engineering solutions for complex technical problems, enhancing overall system performance and reliability.
- Conducted root cause analysis to troubleshoot equipment issues and implemented preventive maintenance programs, reducing equipment downtime significantly.
- Mentored junior engineers in design principles and best practices, fostering culture of knowledge-sharing and continuous learning among team members.
- Optimized manufacturing processes through continuous improvement initiatives, resulting in enhanced productivity and operational excellence.
- Established strong relationships with vendors, fostering partnerships that led to improved pricing and faster delivery times for critical materials.
- Presented technical findings at conferences or client meetings clearly articulating recommendations supported by sound engineering principles for improved understanding among all stakeholders involved.
- Improved piping system efficiency by conducting thorough analyses and optimizing design parameters.
- Led root cause analysis efforts following incidents involving piping systems, implementing corrective actions to prevent reoccurrence in future projects.
- Completed detailed stress analysis on complex piping systems, ensuring compliance with industry standards and regulations.
- Created, prototyped and tested LTCS/Drain line/Flare systems for 4 clients.
Education
MBA - Marketing Management
Narsee Monjee Institute of Management Studies
Mumbai, India 07.2022 - 06.2024
Bachelor of Technology - Mechanical Engineering
Chhatrapati Shahu Ji Maharaj University
Kanpur, India 06.2010 - 08.2014
Higher Secondary School - Science
Mahatma Education Society
Mumbai, India 04.2008 - 06.2009
Accomplishments
- Overhauled business pages on LinkedIn, increasing site visits by 50% and new visitor hits by 45%.
- Resolved product issue through consumer testing, leading to a 30% reduction in customer complaints and a 25% increase in customer satisfaction.
- Achieved a 20% increase in email open rates by completing a comprehensive email marketing campaign with accuracy and efficiency.
- Supervised a team of 8 staff members, ensuring project milestones were met on time and within budget.
- Boosted Social Media Engagement: Increased social media followers by 40% and engagement rates by 35% through targeted content and strategic campaigns.
- Enhanced Organic Traffic: Achieved a 50% increase in organic search traffic by implementing effective SEO strategies and optimizing website content.
- Optimized Campaign ROI: Improved ROI of digital advertising campaigns by 30% through data-driven optimizations and efficient budget management.
- Successful Lead Generation: Generated 25% more qualified leads within six months by leveraging multi-channel marketing tactics, including email, social media, and PPC.
- Elevated Brand Visibility: Spearheaded a comprehensive rebranding campaign, resulting in a 45% increase in brand awareness and a 20% rise in customer loyalty.
Certification
Indian Council For Technical Research & Development
Software
MoEngage
Google Analytics & Adwords
Smartlook & Microsoft Clarity
Facebook Ads Manager
SEMrush & Ahrefs
SalesForce Marketing Cloud & Marketo
Timeline
Indian Council For Technical Research & Development
10-2023
MBA - Marketing Management
Narsee Monjee Institute of Management Studies
07.2022 - 06.2024
Digital Marketing Manager
IndusInd Bank Limited
06.2022 - Current
Management, Reporting and Collaboration Test
06-2021
The Fundamentals of Digital Marketing
04-2020
Marketing & Communications - International Business Management Institute
04-2020
Analytics Individual Qualification
08-2018
Digital Marketing Specialist
Al-Balagh Trading & Contracting Co. W.L.L.
01.2018 - 06.2022
Digital Marketing Lead
Map My Marketing Private Limited
12.2016 - 01.2018
Digital Marketing Executive
Qseap InfoTech Private Limited
09.2015 - 12.2016
Mechanical Engineer
Amejo Engineering | Reliance Industries Limited
08.2014 - 08.2015
Bachelor of Technology - Mechanical Engineering
Chhatrapati Shahu Ji Maharaj University
06.2010 - 08.2014
Higher Secondary School - Science
Mahatma Education Society
04.2008 - 06.2009
Interests
Photography
Networking and Collaboration
Technology and Innovation
Social Media Strategy
Digital Marketing Trends
Content Creation
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