Narendra Dutta
AVP - Performance Marketing
Pune
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
9
9
years of professional experience
3
3
Languages
Work History
AVP - Performance Marketing
MERKLE SOKRATI
04.2023 - Current
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Media planning for budgets across regions which is around 4.5 Cr+ in a month and plan ROI accordingly
- P&L Management of Business & effective planning.
- Reduced operational risks while organizing data to forecast performance trends.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Implemented innovative marketing campaigns that led to increased brand awareness and sales growth.
- Built a strong network of industry contacts that provided valuable insights into market trends and potential business opportunities.
- Increased revenue by developing targeted sales strategies tailored to specific customer segments.
- Collaborated with cross-functional teams to develop new products and services, leading to a competitive advantage in the market.
Client Engagement Manager - Hyper Local
MERKLE SOKRATI
04.2021 - 03.2023
- Working for Maruti Suzuki at an overall Brand level while executing strategies for the Dealerships across the Nation
- Create strategies, experimenting them and executing the best with the Dealerships
- P&L management for the budgets across regions which is around 2.5 Cr+ in a month and plan the ROI for Regions accordingly
- Experimenting different set of campaigns across different platforms and setting up new avenues to build interaction with the end customer
- Overall performance analysis for months and years
- Working closely with different Brand Managers in MSIL to provide solutions to the problems which Regions are facing on specific Brands
- New initiatives and ideating new SOPs to develop and automate.
Zonal Manager - Hyper Local
MERKLE SOKRATI
08.2019 - 03.2021
- Working for Maruti Suzuki handling the Dealerships under MSIL along with Maruti Suzuki Regional Offices on planning the Digital Marketing Activities
- Handle a team who works for 4 states who takes up the operational parameters of Dealerships, the Media execution, SEO execution and maintain other activities which are linked to the digital assets of the Dealerships and Regional Offices of Maruti Suzuki
- Planning on the Media mix for the models under the brands - Arena, Nexa & TV for MSIL
- Performance Analysis on a month- on- m
- N t h basis which would help the Clientele and the tech team in planning the way forward.
Digital Marketing Manager
DigiM
10.2017 - 08.2019
- Joined in DigiM - A Digital Marketing Agency as Senior Client Manager & SMM, SEM & SEO Specialist
- Worked as Digital Marketing Manager handling all the social platforms to maintain the reputation for the company and building the PR & Brand presence within the Industry
- SEO & SEM for the websites to reach out the maximum number of Audience
- Designing strategies to generate leads & doing it through the digital platforms like Fb, Instagram & LinkedIn as well
- Working for Client in HealthCare, Food & Beverages, Education and Political Leaders
- Have a great B2B sales skill as I deal with all the Clients across Hyderabad & Bangalore as well
- Specialized in SEM for Google Ads, Google analytics and other online tools used for analysis and bit of Graphics
- Training Employees who are hired as Interns, KT for Employees & Students who show interest in learning Digital Marketing.
Digital Marketing Consultant
NTree
08.2016 - 09.2017
- Joined in NTree - A Digital Marketing Consultancy as a Social Media Specialist - Create & design Strategies for various clients based on their Industry and their location
- Worked as Digital Marketing Consultant for Sukhibhava Properties Pvt
- Ltd - Create Social Media Strategies to generate leads for their Business and deal with the Customers regarding the Products & service in details and make the closure
- Display campaigns to create more Brand awareness about the company with placements in relevant Industry websites
- Worked as Digital Marketing Consultant for Varistha Infracon Pvt
- Ltd
- Create Social Media Strategies for their page likes, conversions to their websites as well as to generate leads for their Business and deal with the Customers regarding the Products & service in details
- Client requirement, tailoring the strategies and executing it is the key for my job responsibility.
Management Trainee
Supran EXIM Pvt Ltd
06.2015 - 08.2016
- Joined as MT in the Organization and was appointed as International Marketing Executive - International Business & Marketing
- The company is into Producing and export of seafood to various countries across the globe
- I used to work under the General Manager - International Business & Marketing of the company to assist the specs & requirements of the client to the Production Manager
- To deal with the Clients in order to know the packing requirements of the Client and the other aspects of the Client specification in the supply-chain to send the containers as per the requirement
- To deal with quality crew of third-party companies in order to get the certification of the product which is to be exported is human consumable
- To deal with the 3PL companies to book the vessel for the destination and also other requirements in the documentation part required from the 3PL companies.
Education
MBA (International Business & Marketing) -
Amity International Business School
Noida 06.2013 - 1 2015
B.Tech (Computer Science) - undefined
Ellenki Engineering College (affiliated to JNTU)
Intermediate - undefined
Sri Chaitanya
S.S.C - undefined
M.N.R Institutions
Skills
Client Account Management
Growth planning
Operations Oversight
Revenue Generation
Project Management
Business Planning
Financial Acumen
Strategic Planning
Analytical Thinking
Client Account Management
Academic Activities
- Best International research paper in the area of Trade.
- Topper medal in Graduation.
- Won first prize for the technical presentations on Artificial Intelligence twice
Internship
Study & Analysis of Freight forwarding industry and strategies implemented by the company, 05/2014 - 07/2014, Nautical Lines Pvt Ltd, Study of the services provided by the company., Study on the type of customers they handle with., The strategies used by the company to stay ahead in the industry., The kind of offerings they provide to the Clients in addition to the core services., Feedback of the company and the SWOT analysis of the company based on their feedback and company inputs., The future scope of the company to do Business in other Markets where they can rely on their services as a competitive advantage over MNC's.
Extracurricular Achievements
- Best project for BS Clean - College in 2013.
- Player of the College - Volleyball.
- Best Management team for IBSCON, AYF and HR Summit - 2015.
Personal Information
- Date of Birth: 08/10/91
- Gender: Male
- Marital Status: Married
Disclaimer
I hereby declare that the above furnished details are true and correct to the best of my knowledge and belief. I assure you to work hard and enhance the reputation of your esteemed organization.
Timeline
AVP - Performance Marketing
MERKLE SOKRATI
04.2023 - Current
Client Engagement Manager - Hyper Local
MERKLE SOKRATI
04.2021 - 03.2023
Zonal Manager - Hyper Local
MERKLE SOKRATI
08.2019 - 03.2021
Digital Marketing Manager
DigiM
10.2017 - 08.2019
Digital Marketing Consultant
NTree
08.2016 - 09.2017
Management Trainee
Supran EXIM Pvt Ltd
06.2015 - 08.2016
MBA (International Business & Marketing) -
Amity International Business School
06.2013 - 1 2015
B.Tech (Computer Science) - undefined
Ellenki Engineering College (affiliated to JNTU)
Intermediate - undefined
Sri Chaitanya
S.S.C - undefined
M.N.R Institutions