Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
4
4
years of professional experience
1
1
year of post-secondary education
3
3
Languages
Work History
Digital Marketing Manager
Modirealty Developers PVT LTD
Mumbai
01.2022 - Current
Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
Established partnerships with industry influencers to expand brand reach and credibility within target markets.
Boosted brand awareness through the creation of engaging social media campaigns.
Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
Increased website traffic by developing and implementing a comprehensive SEO strategy.
Increased customer engagement through social media.
Wrote and distributed press releases to increase brand visibility.
Created and managed social media campaigns to increase brand engagement.
Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
Reduced overall marketing costs by identifying areas of inefficiency and reallocating resources towards higher-impact initiatives.
SEO Analyst - Digital Marketing
Infidigit PVT LTD
Mumbai
08.2020 - 12.2021
Enhanced user experience on clients'' websites through site speed optimization efforts, resulting in reduced bounce rates and increased time spent on site.
Optimized existing web content to improve search engine rankings and user experience.
Streamlined internal processes within the team by developing efficient project management methodologies that ensured timely completion of deliverables.
Trained junior team members in advanced SEO techniques to improve overall departmental skills and capabilities.
Identified new business opportunities by analyzing gaps in the market landscape and presenting potential solutions to prospective clients during pitches or meetings.
Improved website rankings by conducting keyword research and implementing on-page optimization strategies.
Generated detailed monthly reports to track progress, analyze performance metrics, and recommend strategy adjustments as needed.
Boosted local search rankings by optimizing Google My Business listings and creating localized content targeting specific geographic areas.
Collaborated with cross-functional teams to develop comprehensive digital marketing campaigns that included SEO, PPC, social media advertising, and email marketing efforts.
Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Researched and analyzed competitor website and advertising links to gain insight into new strategies.
Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
Optimized website content and images to improve search engine rankings.
Education
GED -
Mumbai University
Mumbai
03.2014 - 04.2015
Skills
B2C Marketing
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Accomplishments
Overhauled business pages on Google, increasing site visits 320% and new visitor hits 200%.
Achieved 320% by completing SEO with accuracy and efficiency.
Supervised team of 8 staff members.
Software
Google Analytics
Google Search console
Semrush
Ahref
Timeline
Digital Marketing Manager
Modirealty Developers PVT LTD
01.2022 - Current
SEO Analyst - Digital Marketing
Infidigit PVT LTD
08.2020 - 12.2021
GED -
Mumbai University
03.2014 - 04.2015
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