NAYSA ARORA
Mumbai
Summary
Dynamic Senior Creative Strategist with a proven track record at Stars N Stripes, excelling in campaign strategy and brand management. Expert in influencer partnerships and visual storytelling, I have successfully developed impactful campaigns that enhanced brand visibility and engagement, driving significant growth in audience reach and brand awareness.
Overview
1
1
Certification
6
6
years of professional experience
Work History
Senior Creative Strategist
Stars N Stripes
Mumbai
05.2025 - Current
- Developed creative campaigns for starplus that increased brand awareness and successfully launched new shows.
- Produced pitch decks for various brands that effectively showcased campaign ideas and expanded outreach.
- Created effective pitch decks to secure partnerships with Unicorn India and 7/11.
- Recommended innovative online and offline marketing strategies that enhanced audience engagement.
- Directed shoots for festival campaigns at shoppers stop, including Diwali, Pujo, and Christmas.
- Managed BAU shoots and campaigns for Foxtale to maintain brand visibility.
Freelance Branding & Campaign Work
The Nail Nest
01.2023 - Current
- Developed brand identity, logo, and visual aesthetics for nail salon, enhancing customer engagement and recognition
- Established cohesive brand look, social media strategy, and marketing materials, driving consistent messaging across platforms
- Completed day-to-day duties accurately and efficiently.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Intern
The Pink Room
12.2023 - 01.2024
- Managed social media content and influencer collaborations
- Created graphic design assets for brand campaigns
Intern
Biplob World
09.2023 - 11.2023
- Assisted in marketing research and proofread brand materials
Intern
Aer Media
10.2022 - 01.2023
- Managed database administration and coordinated influencer marketing campaigns
Co-founder
House of Paws
01.2021 - 01.2022
- Led branding and marketing strategies for an online pet accessories store
- Designed visual content for social media, strengthening brand identity
Intern
Nirdhan NGO
10.2020 - 01.2021
- Wrote and edited blogs for the organization
- Participated in a Christmas donation drive and community outreach programs
Education
Bachelor of Mass Communication & Media - Advertising
Kishinchand Chellaram (KC) College
Mumbai, India07-2026
ISC -
Modern High School For Girls
Kolkata, IndiaICSE -
Modern High School For Girls
Kolkata, IndiaSkills
Creative strategy
Influencer partnerships
Visual content creation
Ad conceptualisation
Brand management
Certification
Google Ads Certification, Online Course
Personal Information
Extracurriculars And Leadership
Social Media Head, Blitzkrieg Fest, 2025: managed sponsor campaigns and handled the social media page for the fest
Languages
- English
- Hindi
- Bengali
Timeline
Senior Creative Strategist
Stars N Stripes
05.2025 - Current
Intern
The Pink Room
12.2023 - 01.2024
Intern
Biplob World
09.2023 - 11.2023
Freelance Branding & Campaign Work
The Nail Nest
01.2023 - Current
Intern
Aer Media
10.2022 - 01.2023
Co-founder
House of Paws
01.2021 - 01.2022
Intern
Nirdhan NGO
10.2020 - 01.2021
Bachelor of Mass Communication & Media - Advertising
Kishinchand Chellaram (KC) College
ISC -
Modern High School For Girls
ICSE -
Modern High School For Girls