Neeraj Joshi
Founder - Bombay Hustle
Mumbai
Summary
Over 20 years of Motion Picture Marketing & Development experience. Over 95 marketing campaigns for Bollywood, Hollywood & Regional language films. Only content marketing professional in the country to have marketed films in 10 different languages. Over 25 marketing awards across categories. A sucker for innovations, partnerships, disruptions & content development. Story teller, by design.
With Bombay Hustle; I have built a strat-co with a clear agenda of market expansion and demand generation like never before, building bridges of innovations and opportunities between entertainment sector, brands, media, Government Bodies and non-profits.
Overview
24
24
years of professional experience
Work History
Founder
Bombay Hustle
Mumbai
11.2024 - Current
- Developed strong partnerships with 15 different film, sports & celebrity businesses for significant market growth opportunities.
- Providing strategic & creative business inputs with a target based output.
- Setting up teams and SOPs for new entertainment & media companies.
- Providing tactical content, communications, research and brand advisory.
- Setting up project teams & task forces.
Head of Marketing
Zee Studios
Mumbai
09.2018 - 08.2024
- Been a solid contributor to profitability beyond the marketing profile in identification; development; acquisition of content for the company & group companies.
- Key contributor in propelling the organisation from a 200 CR top-line to a 900CR top-line.
- Additional profile – launching & heading marketing for ZeePlex - platform PPV service; along with being a part of the core business team.
- Led campaigns for some of the most landmark films such as 'The Kashmir Files', 'Gadar II', '12th Fail'.
- Led the role of setting international footprints for the studio across the most coveted film festivals such as the Cannes film festival, Berlin Film Festival etc. with various films.
AVP Marketing
Viacom18 Motion Pictures
Mumbai
12.2011 - 08.2018
- Leading the media planning, research, alliances & branded content revenue functions.
- Generated over 100 CR in earned media values across my tenure.
AVP Marketing Bollywood
Fox Star Studios India Pvt. Ltd.
Mumbai
08.2010 - 12.2011
VP Marketing
Balaji Motion Pictures Ltd.
11.2008 - 07.2010
Marketing Consultant
Rajshri Productions Pvt. Ltd.
08.2006 - 11.2008
- Functioning as a Marketing Consultant for their filmed content.
Marketing Consultant
One More Thought Entertainment
10.2007 - 01.2008
- Functioning as a Marketing Consultant for all their film ventures.
Media Consultant
PVR Pictures Ltd.
01.2007 - 01.2008
Marketing
The Factory - A Ram Gopal Varma film Production Company
02.2004 - 07.2006
Sales, Logistics, Promotions, Concepts
Varriance promotions, concepts
12.2001 - 02.2003
- Primary responsibilities included sales, logistics, promotions, concepts.
Education
Design Thinking & Innovation
IIT Delhi
Delhi06-2025
MBA - finance & marketing
IIPM
Mumbai08-2004
Skills
Team leadership
Strategic planning
Project management
Marketing
Creative Inputs
Agency Management
Industry Interface
- Bombay Hustle, Founder
- Zee Studios, Head of Marketing, 09/01/18, 08/31/24
- ZeePlex, Marketing Head
- Viacom18 Motion Pictures, AVP Marketing, 12/01/11, 08/31/18
- Fox Star Studios India Pvt. Ltd., AVP Marketing Bollywood, 08/01/10, 12/01/11
- Balaji Motion Pictures Ltd., VP Marketing, 11/01/08, 07/31/10
- One More Thought Entertainment, Marketing Consultant, 10/01/07, 12/31/08
- PVR Pictures Ltd., Media Consultant, 01/01/07, 12/31/08
- Rajshri Productions Pvt. Ltd., Marketing Consultant, 08/01/06, 11/30/08
- The Factory - A Ram Gopal Varma film Production Company, Marketing, 02/01/04, 07/31/06
Additionally
- Winner of various marketing awards across branded content, digital, activation & partnership categories.
- Have understanding of Indian and international theatrical distribution.
- Have fair exposure to film festivals.
- Understanding of various logistical requirements for release planning.
- Understanding of Production & Postproduction processes.
- Understanding of exhibition business in India.
- An active cricket player & lover at 43, voracious appetite for playing & viewing the sport.
Live Events
Varriance promotions, Sales, Logistics, Promotions, Concepts, 12/01/01, 02/28/03
Personal Information
Date of Birth: 10/31/81
Roles And Responsibilities
- Content & communication research.
- Market potential research in case of regional films.
- Formulating the consumer pitch and the trade pitch, creative communication planning, PR planning.
- Campaign planning Media & strategy.
- Earned media & revenue focus through tactical & strategic alliances.
- Campaign budgeting & Cash flows, contingencies etc.
- Campaign execution & timelines.
- Agency Identification for various allied activities.
- Vendor management & QC regulations.
- Aligning with partnering companies / group companies audio labels, TV networks etc.
- Box Office Analysis.
Timeline
Founder
Bombay Hustle
11.2024 - Current
Head of Marketing
Zee Studios
09.2018 - 08.2024
AVP Marketing
Viacom18 Motion Pictures
12.2011 - 08.2018
AVP Marketing Bollywood
Fox Star Studios India Pvt. Ltd.
08.2010 - 12.2011
VP Marketing
Balaji Motion Pictures Ltd.
11.2008 - 07.2010
Marketing Consultant
One More Thought Entertainment
10.2007 - 01.2008
Media Consultant
PVR Pictures Ltd.
01.2007 - 01.2008
Marketing Consultant
Rajshri Productions Pvt. Ltd.
08.2006 - 11.2008
Marketing
The Factory - A Ram Gopal Varma film Production Company
02.2004 - 07.2006
Sales, Logistics, Promotions, Concepts
Varriance promotions, concepts
12.2001 - 02.2003
Design Thinking & Innovation
IIT Delhi
MBA - finance & marketing
IIPM
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