Netra Sardesai
Mumbai
Summary
Qualified Integrated Marketing Specialist with proven background in strategic planning and project management. Successfully led cross-functional teams to deliver high-impact initiatives. Demonstrated excellence in stakeholder communication and operational efficiency.
Overview
8
8
years of professional experience
Work History
Associate Director
VML
09.2023 - Current
- Led integrated marketing strategy and brand development for IDFC FIRST Bank, including the launch of IDFC FIRST Private.
- Delivered high-impact campaigns and brand films featuring Mr. Amitabh Bachchan, driving 1M+ reach and strong revenue growth.
- Collaborated on performance marketing creatives that successfully achieved targeted KPIs, contributing to campaign efficiency and ROI.
- Coordinated with vendors such as digital illustrators and production teams to ensure seamless campaign execution and creative delivery.
- Contributed strategically to new business acquisition and overall portfolio growth across the BFSI sector.
Senior Account Manager
SOCIAL PANGA
03.2023 - 09.2023
- Led brand strategy and digital content for Charlie Banana (P&G) and Wella Hair Education, growing Wella’s follower base to 10K in the first month.
- Crafted compelling brand narratives and contributed to successful agency pitches, generating ₹4L+ in monthly revenue.
- Played a key role in elevating brand visibility and digital engagement through targeted content and storytelling.
Social Media Freelancer
HEED INDIA
03.2023 - 09.2023
- Managed end-to-end social media for Heed India during my master’s, creating content and boosting engagement.
- Designed and executed digital campaigns that promoted NGO initiatives and increased outreach, achieving a 2% engagement rate and growing the follower base to 1K.
Account Manager
DDB MUDRA GROUP (22Feet Tribal Worldwide)
06.2021 - 02.2023
- Spearheaded digital transformation for Mahindra Commercial Vehicles, driving internal revenue of ₹7L+ per month.
- Led campaigns for premium brands like Script by Godrej and Platinum Days of Love, contributing to brand acquisition and a 62% increase in website traffic.
- Delivered high-impact integrated campaigns for McDonald’s India, earning internal recognition for strong engagement performance.
- Worked on performance marketing creatives, leveraged CRM tools, and used social media analytics platforms like Sprout Social and Meta Business Suite to drive detailed campaign analysis and optimization.
- Coordinated with external vendors such as production teams and outsourced tech providers to drive campaign success and deliver high-quality creatives.
Senior Digital Media Executive
DENTSU CREATIVE
06.2018 - 07.2019
- Managed digital campaigns for Piramal and Abbott Healthcare, driving 50K+ traffic to the Headache Meter microsite and achieving a ~1.9% CTR for Piramal.
- Created and led the award-winning Ensure Diaries campaign, generating over 50L+ views and revitalizing Saridon's brand presence.
- Developed performance marketing creatives, leveraged CRM tools, and utilized social media analytics platforms like Hootsuite and Meta Business Suite to conduct detailed campaign analysis and optimization. Additionally, received training in programmatic buying to enhance media purchasing strategies.
- Coordinated with vendors for digital activations, production houses, and technology teams to drive successful campaign implementation.
- Enhanced user engagement through the creation of visually appealing and interactive online content.
Digital Media Executive
DI-MENTIONS STUDIO
06.2017 - 01.2018
- Executed digital campaigns across real estate, fashion, and FMCG sectors.
- Built the Ellemora fashion brand from scratch, launching a successful influencer campaign that reached 3K followers in its first month through earned media.
- Rolled out the EsselWorld Bird Park campaign, enhancing visibility and engagement for the brand.
Education
Master of Arts - Media And Communication
Manipal Academy of Higher Education
Manipal, Karnataka06.2021
Times Pro
Mumbai06.2018
Bachelor of Arts -
Mumbai University
Mumbai06.2017
HSC -
SIES College of Commerce And Economics
Mumbai06.2014
SSC -
St. Anthony Girls' High School
Mumbai06.2012
Skills
- Core Skills
- Brand Strategy & Management
- Digital & Social Media Marketing
- Mainline Advertising
- Content Development
- ORM & CRM
- Performance Marketing
Timeline
Associate Director
VML
09.2023 - Current
Senior Account Manager
SOCIAL PANGA
03.2023 - 09.2023
Social Media Freelancer
HEED INDIA
03.2023 - 09.2023
Account Manager
DDB MUDRA GROUP (22Feet Tribal Worldwide)
06.2021 - 02.2023
Senior Digital Media Executive
DENTSU CREATIVE
06.2018 - 07.2019
Digital Media Executive
DI-MENTIONS STUDIO
06.2017 - 01.2018
Master of Arts - Media And Communication
Manipal Academy of Higher Education
Times Pro
Bachelor of Arts -
Mumbai University
HSC -
SIES College of Commerce And Economics
SSC -
St. Anthony Girls' High School
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