NIDHI ASHAR
Sr. Sales and Marketing Executive- International Market
Mumbai
Summary
Accomplished marketing professional with over eight years of experience in international sales, marketing, and operations, dedicated to driving brand growth and enhancing market presence. Seeking managerial-level opportunities to contribute to organizational success while fostering personal development. Expertise includes preparing comprehensive business reports and presentations, managing promotional activities, and facilitating global exhibitions and factory tours, emphasizing delivering exceptional value to customers and internal stakeholders. Proven ability to blend strategic insight with operational execution to achieve impactful results.
Overview
10
10
years of professional experience
Work History
Sr. Executive
Balkrishna Industries Ltd.
10.2021 - Current
- Manage sales, marketing and operations for key European markets including Italy, Sweden, Finland, Norway, Denmark, and Poland, ensuring territory-specific strategies and distributor alignment.
- Achieved Target in YR 2025: 20000 MT in given territory.
- Manage the complete end to end cycle including inquiry handling, order booking, dispatch scheduling, payment coordination (including Letters of Credit) till after sales service including complaint and claims to ensure smooth and timely order execution.
- Drive sales performance through regular distributor sales analysis, follow-ups on weak segments and OE2 accounts, year-on-year sales comparisons, and execution of focused marketing strategies to boost revenue.
- Conduct segment-wise market and competitor analysis to identify potential OEM and OE2 customers, enabling distributors to expand new segments and support strategic product positioning and planning.
- Provide technical consultation to distributors, guiding them in tire selection based on application requirements and updating them on new product developments and size releases.
- Drive OEM-specific tire development by analyzing machine data, coordinating with technical teams for customized solutions, overseeing development to dispatch, and tracking post-delivery tire test performance.
- Handle end-to-end customer claims by diagnosing issues, guiding distributors with solutions, and coordinating technical inspections for on-site visits to ensure effective resolution and customer satisfaction.
- Support distributor marketing initiatives by coordinating promotional material requirement, assisting with events, and evaluating brand-building activities for incentive eligibility.
- Represented the company at the EIMA International Exhibition in Bologna, Italy, supporting brand visibility, engaging with European distributors, and gathering strategic market insights.
Sales Executive In Export Market – SAARC, Australia & New Zealand Market
Parle Global Technologies Pvt. Ltd.
11.2018 - 09.2021
- Managed sales, marketing, and operations for the SAARC and Oceanic regions in pharmaceutical machinery sales, project execution, and international exhibitions.
- Independently closed 3 projects worth 60 lakhs each in 2021.
- Managed customer inquiries, techno-commercial offers, pro forma invoices, and order booking in IMMS/ERP.
- Coordinated with the design, EXIM, and accounts teams for drawings, export dispatches, and documentation, including LC compliance.
- Handled purchase orders, payment follow-ups, and scheduled service engineers for installations and complaints.
- Prepared sales reports, presentations, MIS data, and resolved customer issues through timely communication.
Executive In Export Marketing
Precious Alloys Pvt Ltd
03.2018 - 10.2018
- Managed end-to-end import/export operations, including documentation, logistics coordination, and regulatory compliance.
- Supported projects and client communication, ensuring timely execution and follow-ups on international orders.
- Handled SAP-based order processing, from sales order creation to invoicing, and dispatch coordination.
- Managed over 20 projects.
Service Coordinator
Accutech Power Solutions Pvt Ltd
01.2016 - 03.2018
- Assigned service visit schedules to field engineers and collection agents, ensuring efficient route and workload management.
- Managed invoicing, dispatch coordination, and tracking of service deliverables.
- Oversaw payment collection activities, and prepared regular collection reports for internal review.
- Achieved 1 Cr Outstanding collection - Quarterly Target.
Equity Advisor
Angel Broking Pvt. Ltd.
06.2015 - 01.2016
- Advised clients on stock market investments, and executed equity trades based on market trends and client goals.
- Managed customer investment portfolios, providing timely insights, and performance tracking.
- Cross-sold financial products like mutual funds, SIPs, and insurance, aligning offerings with client risk profiles.
- Handled 30 HNI portfolios.
Education
PGDM - International Business Management
Welingkar Institute of Management Mumbai
Mumbai, India04-2021
M. Com. - Marketing
University of Mumbai
Mumbai 04.2001 -
B.M.S. - Management
KES Shroff College
Mumbai 04.2001 -
Skills
- B2B Marketing
- Skilled in using SAP GUI 770
- Data Analysis & Reporting
- Comprehensive budget analysis
- Certified Internal Auditor (ISO 9001:2015 QMS)
- Claims resolution management
- International market development
- Procedure implementation
- Project management
- Operational management
Hobbies
- Reading
- Cooking
- New Language Learning
Timeline
Sr. Executive
Balkrishna Industries Ltd.
10.2021 - Current
Sales Executive In Export Market – SAARC, Australia & New Zealand Market
Parle Global Technologies Pvt. Ltd.
11.2018 - 09.2021
Executive In Export Marketing
Precious Alloys Pvt Ltd
03.2018 - 10.2018
Service Coordinator
Accutech Power Solutions Pvt Ltd
01.2016 - 03.2018
Equity Advisor
Angel Broking Pvt. Ltd.
06.2015 - 01.2016
M. Com. - Marketing
University of Mumbai
04.2001 -
B.M.S. - Management
KES Shroff College
04.2001 -
PGDM - International Business Management
Welingkar Institute of Management Mumbai
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