Summary
Overview
Work History
Education
Skills
Certification
Awards
English
Websites
Timeline
Generic
Nidhi Tiwari

Nidhi Tiwari

Pune

Summary

Business Analyst with 8+ years of experience in the Banking and Financial Services industry, with a strong background in stakeholder engagement, data-driven decision-making, portfolio performance analysis, and process improvement. Proven expertise in gathering requirements, analyzing business needs, and delivering strategic insights that support customer acquisition, cross-sell initiatives, and operational efficiency. Currently reskilled through Google’s Digital Marketing & E-Commerce Certification. Looking to leverage cross-functional experience in a Business Analyst role within banking or fintech domains.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Regional Head Sales & Marketing (Affluent Credit Cards)

IndusInd Bank Pvt Ltd
09.2023 - 07.2024
  • Analyzed credit card portfolio performance and implemented data-backed strategies that increased activation and usage rates.
  • Collaborated with product and marketing teams to enhance acquisition processes and customer onboarding journeys.
  • Generated business intelligence insights to identify new sourcing channels and improve channel ROI.
  • Led a high-performing team; introduced tracking KPIs and performance dashboards for evaluation and process improvement.

Marketing Manager (Sales & Distribution)

CITI Bank N.A.
Pune
12.2018 - 08.2023
  • Managed 30+ key corporate accounts (5,000+ employee base each); conducted financial need-gap analyses and tailored solutions accordingly.
  • Conducted periodic analysis of portfolio value and customer transactions to ensure sustained NRV growth (achieved +30% YoY).
  • Drove cross-selling of multiple products (MFs, loans, credit cards) using insights from client behavior and past trends.
  • Collaborated with compliance and operations teams to improve process turnaround time and service standards.

Business Analyst

Indusind Bank Pvt Ltd
Pune
10.2015 - 05.2018
  • Managed and analyzed portfolio data for HNI and NRI clients to identify service improvement areas.
  • Conducted quality audits and knowledge checks for onboarding teams to align with customer service KPIs.
  • Coordinated with internal stakeholders for workflow enhancements, client retention, and cross-sell initiatives.
  • Pre-Sales
  • Banking
  • Stakeholder Management
  • Asset Allocation
  • Financial Planning
  • Relationship building
  • Promotional Strategies

Education

Masters in Engineering - Digital Comms.

RGTU University
Bhopal
01.2014

Bachelor of Engineering - E&C

RGTU University
Bhopal
01.2008

Skills

  • Business & Data Analysis
  • Project Management methodologies
  • Banking Domain Expertise
  • Requirement Gathering & Documentation
  • Stakeholder Management
  • Digital & CRM Tools
  • MS Excel & Reports
  • Cross-functional Collaboration
  • SQL Basics
  • Portfolio management
  • Client relationship management
  • Operations management
  • Team & Human resources management
  • Sales planning
  • Performance reporting
  • Business forecasting
  • Strategic marketing
  • Team evaluation
  • Meetings and presentations
  • Staff training and development
  • Customer satisfaction
  • Interpersonal relations
  • Business planning
  • Business analysis and reporting

Certification

  • Business Analysis Certification, IIBA approved
  • AMFI-certified mutual funds distributor, Association of Mutual Funds in India

Awards

  • Employee of the Quarter, Q4 2019, Q3 2022 CITI Bank
  • Top Performer of the Q2 2016, Q1 2024 West Region

English

Hindi
First Language
English
Proficient (C2)
C2
Marathi
Intermediate (B1)
B1

Timeline

Regional Head Sales & Marketing (Affluent Credit Cards)

IndusInd Bank Pvt Ltd
09.2023 - 07.2024

Marketing Manager (Sales & Distribution)

CITI Bank N.A.
12.2018 - 08.2023

Business Analyst

Indusind Bank Pvt Ltd
10.2015 - 05.2018

Masters in Engineering - Digital Comms.

RGTU University

Bachelor of Engineering - E&C

RGTU University

Similar Profiles

CREATE PROFILE
Nidhi Tiwari