Nikita Bajaj
Marketing Manager
Mumbai
Summary
Detail-oriented and results-driven Marketing Specialist with over 4 years of experience in executing multi-channel marketing campaigns. Proficient in leveraging analytical tools, marketing automation, and integrated strategies to drive audience acquisition, revenue, and retention. Adept at optimizing processes, collaborating with stakeholders, and delivering high-impact campaigns aligned with commercial and strategic goals.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work History
Senior Executive
BLINKX by JM Financials
Mumbai
09.2023 - Current
- Executed multi-channel campaigns to drive audience acquisition and retention.
- Maintained schedules to ensure timely and budget-friendly delivery.
- Optimized channel mix using analytics to improve ROI.
- Streamlined processes and implemented innovative strategies.
- Managed stakeholders for seamless campaign execution.
- Developed CMS-driven strategies, boosting qualified leads by 20%
- Implemented a new CRM system and optimized workflows, leading to a 25% increase in operational efficiency
- Delivered a 25% ROI through optimized influencer marketing at Blinkx, JM Financials
Marketing Executive
HDFC Bank - NRI Vertice
Mumbai
09.2021 - 08.2023
- Analyzed data to refine campaign strategies and performance.
- Enhanced digital presence with SEO and SEM strategies.
- Created demand generation campaigns using CMS and automation tools.
- Refined customer insights to improve engagement.
- Supported multiple projects under tight deadlines.
Social Media Associate
Xanadu Pvt. Ltd.
Mumbai
02.2020 - 08.2021
- Increased brand awareness and lead generation through content marketing and influencer collaborations for real estate projects
- Partnered with creative Agencies to develop impactful social media campaigns and launch events
Education
PGDM -
ITM University
Kharghar, Navi Mumbai 06.2018 - 01.2020
BBA -
VSIPS
Kanpur 06.2015 - 03.2018
Class XII -
Doon International School
Kanpur 04.2014 - 03.2015
Class X -
Doon International School
Kanpur 04.2013 - 02.2014
Skills
- Marketing Operations
- Campaign Planning
- MultiChannel Strategies
- Project Management
- Digital Marketing
- SEO
- SEM
- CMS
- Demand Generation Campaigns
- ROI Optimization
- Data-Driven Insights
- Marketing Metrics
- Marketing Automation
- Analytical Tools
Timeline
Senior Executive
BLINKX by JM Financials
09.2023 - Current
Marketing Executive
HDFC Bank - NRI Vertice
09.2021 - 08.2023
Social Media Associate
Xanadu Pvt. Ltd.
02.2020 - 08.2021
PGDM -
ITM University
06.2018 - 01.2020
BBA -
VSIPS
06.2015 - 03.2018
Class XII -
Doon International School
04.2014 - 03.2015
Class X -
Doon International School
04.2013 - 02.2014
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