Summary
Overview
Work History
Education
Skills
Timeline
Accomplishments
Software
Generic
Niladri Baidya

Niladri Baidya

Thane

Summary

Seasoned Sales Professional with 20 Years Specializing in Commercial Vehicle Spare Parts Sales, Warehouse Management, and International Business Development

Overview

20
20
years of professional experience

Work History

Working as Deputy General Manager LHD Africa

Tata Motors Ltd
01.2024 - Current
  • Strategic Leadership: Provide strategic direction for spare parts operations in the LHD (Left-Hand Drive) Africa market, aligning with Tata Motors' global objectives.
  • Market Penetration: Develop and execute market penetration strategies tailored to the African market, leveraging insights from Tata Motors' international business experience.
  • Operational Excellence: Ensure operational efficiency in spare parts supply chain management, focusing on procurement, inventory management, and logistics.
  • Customer Relationship Management: Enhance customer satisfaction through effective service delivery and support initiatives, adapting service models to regional requirements.
  • Team Leadership: Lead and motivate a diverse team, fostering a culture of innovation, collaboration, and continuous improvement.

Head Warehousing West

Tata Motors Ltd
03.2017 - 01.2024
  • Operational Excellence: Ensure efficient warehouse operations, overseeing inventory management, stock accuracy, and timely dispatch.
  • Leadership and Team Management: Lead a team effectively, fostering a culture of collaboration, continuous improvement, and safety compliance within the warehouse.
  • Customer Service: Ensure high standards of customer service by maintaining optimal stock levels and ensuring timely delivery of spare parts to dealers and service centers.
  • Strategic Planning: Develop and execute strategic plans to optimize warehouse processes, reduce costs, and improve overall efficiency.
  • Compliance and Safety: Ensure compliance with all regulatory requirements and safety standards within the warehouse facility.

Area Parts Manager/ Territory Manager SAARC

Tata Motors Ltd
12.2009 - 06.2017
  • Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
  • Sales Target Achievement: Achieve and exceed sales targets for spare parts across Bihar and West Bengal and SAARC (2013-2017), ensuring consistent revenue growth.
  • Customer Relationship Management: Build strong relationships with dealers, distributors, and key accounts to enhance market penetration and customer satisfaction.
  • Inventory Management: Effectively manage spare parts inventory levels to ensure availability and minimize stockouts, optimizing warehouse operations. Bihar (2009-11) and West Bengal (2011-2013) and SAARC (2013-2017)
  • Market Analysis and Strategy: Conduct market analysis to identify trends, customer demands, and competitor activities, and develop strategies accordingly.
  • Team Leadership: Lead and motivate the sales team in the region, providing guidance, training, and support to achieve collective goals. Bihar (2009-11) and West Bengal (2011-2013) and SAARC (2013-2017)

Territory Sales Manager

SKF LTD
12.2006 - 12.2009
  • Sales Target Achievement: Achieve and exceed sales targets set for the Kolkata territory in the VSM segment, which includes selling bearings and grease for after market.
  • Market Penetration: Develop and implement strategies to penetrate the market effectively, expanding SKF's presence and market share in Kolkata and West Bengal.
  • Customer Relationship Management: Build and maintain strong relationships with key customers, distributors, and stakeholders in the VSM segment, ensuring customer satisfaction and loyalty.
  • Team Leadership: Lead and motivate the sales team in Kolkata, West Bengal providing guidance, training, and support to achieve collective goals.
  • Market Analysis and Reporting: Conduct market analysis, gather competitor intelligence, and provide regular reports on market trends, customer feedback, and sales performance to management.

Senior Sales Representative

Mrf Tyres
07.2004 - 12.2006
  • Sales Target Achievement: Managed over 30 customer calls per day. Achieve and exceed sales targets for MRF Tyre products across assigned territories in Odisha and West Bengal
  • Market Penetration: Increase market penetration by identifying and developing new dealership networks and maintaining strong relationships with existing dealers.
  • Customer Relationship Management: Build strong relationships with key customers, including automotive dealerships and corporate clients, to drive sales and ensure customer satisfaction. Setting up of Exclusive MRF shoppes in Madhyamgram, Krishnanagar, Midnapore, etc etc
  • Product Knowledge and Training: Maintain a deep understanding of MRF Tyre products and effectively communicate product features, benefits, and technical specifications to customers.
  • Market Analysis: Conduct thorough market analysis to understand customer needs, competitor activities, and market trends, and develop strategies to capitalize on opportunities.

Education

MBA - Marketing

IISC Shibpur
Shibpur Howrah
06.2004

Bachelor of Science - Computer Science

Bachelor in Computer Science
Kolkata
06.2002

ISC Class 12 - Science

St. Thomas Boys School
Kolkata
03.1998

ICSE Class 10 - Science

St. Thomas Boys School
KOLKATA
03.1996

Skills

  • Extensive Industry Knowledge: Deep understanding of the commercial vehicle spare parts industry, including market trends, products, and customer needs
  • Sales Expertise: Proven track record of successful sales strategies, relationship building, and achieving sales targets consistently Negotiation Skills: Strong negotiation abilities to secure profitable deals with suppliers, partners, and customers
  • Warehouse Management: Proficiency in inventory management, logistics, and warehouse operations to ensure efficient supply chain processes
  • International Business Acumen: Experience in expanding business operations globally, understanding cross-cultural dynamics, and navigating international regulations
  • Strategic Planning: Ability to develop and implement strategic sales and business development plans to drive growth and profitability
  • Customer Relationship Management: Skilled in building and maintaining long-term relationships with clients, understanding their needs, and providing tailored solutions
  • Team Leadership: Experience in leading sales teams, providing mentorship, and fostering a collaborative and high-performance work environment
  • Problem-Solving: Strong analytical skills to identify challenges, propose innovative solutions, and adapt to changing market conditions
  • Communication Skills: Excellent verbal and written communication skills to effectively present products, negotiate contracts, and build rapport with stakeholders
  • Adaptability: Flexibility to work in diverse environments, handle complex situations, and embrace new technologies and methodologies
  • Results-Oriented: Focus on achieving measurable outcomes, driving revenue growth, and delivering value to the organization
  • Language Proficiency Levels:

    English - Fluent

    Hindi- Fluent

    Bengali- Fluent

    French- Beginner

Timeline

Working as Deputy General Manager LHD Africa

Tata Motors Ltd
01.2024 - Current

Head Warehousing West

Tata Motors Ltd
03.2017 - 01.2024

Area Parts Manager/ Territory Manager SAARC

Tata Motors Ltd
12.2009 - 06.2017

Territory Sales Manager

SKF LTD
12.2006 - 12.2009

Senior Sales Representative

Mrf Tyres
07.2004 - 12.2006

MBA - Marketing

IISC Shibpur

Bachelor of Science - Computer Science

Bachelor in Computer Science

ISC Class 12 - Science

St. Thomas Boys School

ICSE Class 10 - Science

St. Thomas Boys School

Accomplishments

  • Marketing - Implemented marketing strategies which resulted in 20% growth of customer base.
  • Business Development: - Spearheaded acquisition of two competitor companies.Established and managed partner relationships on a daily basis. Developed new marketing strategy which increased customer base by 23%.
  • Achieved 30% by completing a big order from a key account with accuracy and efficiency.

Software

Power BI and Tableau Excel

Niladri Baidya