Nirajkumar Mishra
Sale
Maharashtra
Summary
Area Sales Manager leading territory growth across Navi Mumbai and Raigad. Oversees 5+ distributors, 750+ MBO retailers, and a team of 3 sales officers and 4 DSO while improving product availability, visibility, and market execution. Partners with marketing and merchandising teams on promotions, launches, and retail activation to expand distribution and strengthen outlet performance.
Overview
3
3
Languages
12
12
years of professional experience
Work History
Area Sales Manager
Relaxo footwear Ltd
06.2025 - Current
- Drove 18cr+ Business in territory revenue through retailer coverage, product visibility, and distributor coordination.
- Led a team of 3 sales officers and 4 DSO across Navi Mumbai and Raigad, aligning daily execution with territory priorities.
- Managed 5 distributors and 750+ MBO retailers across the assigned territory, supporting product availability and visibility.
- Coordinated with marketing and merchandising teams to execute promotional campaigns and strengthen trade marketing activity.
- Identified new business opportunities through networking across the region, expanding customer relationships and territory reach.
- Conducted market research on customer needs and trends to support sales planning, territory strategy, and market intelligence.
Area Sales Executive
Kellogg India Pvt.Ltd.
12.2022 - 06.2025
- Managed 5 crore in annual business across Navi Mumbai, working with one direct distributor and 9 distributor salesmen.
- Covered 2300+ outlets in the assigned territory, including Loyalty Program stores, while maintaining visibility and hygiene standards.
- Managed wholesale and key outlets, driving engagement through KPC, PLC, and Bandan program activations.
- Built strong relationships with major customers and improved satisfaction through responsive, quality service.
- Managed distributor claims and kept unsalable contributions within company norms.
- Coached DSRs on market execution and monitored performance through regular sales reports.
- Led NPD launches, managed the existing portfolio, and handled distributor appointment and retirement under the Joint Business Plan.
Sales Officer
Zydus Wellness
02.2022 - 12.2022
- Managed 5 distributors, 1 crore of annual business, and a team of 10 off-role employees across the territory.
- Delivered secondary and primary monthly targets while supporting gross revenue growth through disciplined sales planning.
- Planned routes efficiently to improve field productivity and coverage.
- Increased net distribution by expanding outlet coverage and improving product reach.
- Strengthened weighted distribution by increasing SKU count in existing outlets.
- Maintained stock availability and strong execution to support in-market customer satisfaction.
- Provided one-on-one training to DRS, set monthly targets, and supported recruitment and retention.
Area Growth Manager
Parle Agro Pvt. Ltd.
11.2019 - 01.2022
- Managed traditional trade volume delivery across portfolios, driving INR 7.2 crore annually in monthly business size.
- Led a team of 10 Growth Officers and managed 3 distributors across the Kalyan/Navi Mumbai territory.
- Monitored trade services to improve DD coverage, timely delivery, claim settlement, and inventory management.
- Analyzed monthly, quarterly, and yearly targets to track General Trade performance and guide corrective action.
- Executed category initiatives in merchandising, display, branding, and fixtures at key stores to strengthen visibility.
- Managed sales promotional activities for new products, maintaining availability, timely distribution, and market development.
- Devised pre- and post-marketing activities to support successful new product launches and territory execution.
Sale's Executive
Parag milk foods Ltd
05.2018 - 11.2019
- Managed 2 distributors generating ₹7 crore annual business turnover across the assigned Mumbai territory.
- Led a team of 8 DSRs, driving daily sales productivity and reinforcing market discipline.
- Drove primary and secondary sales growth through active territory management and disciplined field execution.
- Consistently met monthly distribution targets while expanding retail presence across the market.
- Coordinated distributor performance using sales planning and sales forecasting to support steadier territory coverage.
- Expanded retail footprint by strengthening distributor engagement and executing product launch activities in the field.
- Applied market intelligence and joint business planning to align field efforts with sales objectives.
Market Growth Representative
Hindustan Coca-Cola Beverages Pvt. Ltd
09.2014 - 04.2018
- Managed secondary volume for the territory and coordinated day-to-day operations with company reporting requirements.
- Tracked daily operations and forwarded accurate reports to company stakeholders to support sales planning and market review.
- Coordinated timely customer deliveries and maintained service continuity across the assigned territory.
Education
Bachelor Of Commerce - Commerce
Premier College Of Arts
Mumbai, IndiaH.S.C - Commerce
Norh East National School
Mumbai, IndiaS.S.C - General Studies
Swami Vivekanand High School
Mumbai, IndiaSkills
- Customer relationship management
- Sales planning
- Sales strategy
- Team leadership
- Training and development
- Distributor management
- Product launch
- Data analysis
Interests
Traveling, Listening Music, Swimming, Playing Cricket, Playing Chess, Reading Books
Timeline
Area Sales Manager
Relaxo footwear Ltd
06.2025 - Current
Area Sales Executive
Kellogg India Pvt.Ltd.
12.2022 - 06.2025
Sales Officer
Zydus Wellness
02.2022 - 12.2022
Area Growth Manager
Parle Agro Pvt. Ltd.
11.2019 - 01.2022
Sale's Executive
Parag milk foods Ltd
05.2018 - 11.2019
Market Growth Representative
Hindustan Coca-Cola Beverages Pvt. Ltd
09.2014 - 04.2018
S.S.C - General Studies
Swami Vivekanand High School
H.S.C - Commerce
Norh East National School
Bachelor Of Commerce - Commerce
Premier College Of Arts
Personal Information
- Date of Birth: 05/01/2995
- Nationality: Indian
- Add- 102 M Wing L TO S Chandresh Rejency, Nilje Gaon Lodha Haven Dombivli East Thane 4212024.
HONOUR AWARDS
Best Sales Officer H1 & H2 (2023), Beat Sales Officer Building Brand For Future Pringle (2023), Best Sales Officer H1 (2024), Beat Sales Officer For Perfect Store (2024)