Nirala Neekhra
Senior Sales Manager
Pune
Summary
Dynamic and forward-thinking with a proven track record in identifying and capitalizing on business development opportunities through innovative, multi-faceted strategies. Committed to driving sales growth by implementing effective team management practices and staying ahead of market trends. Expertise in fostering relationships and eliminating obstacles while leveraging deep knowledge of the industry to deliver exceptional results. Passionate about continuous improvement and dedicated to achieving excellence in every endeavor.
Overview
7
7
years of professional experience
Work History
Senior Sales Manager
Swiggy
08.2024 - Current
- Managed a ₹1.5 Cr revenue portfolio of restaurant partners in the Swiggy Food Marketplace, delivering consistent growth through result-oriented, data-driven decision-making.
- Acted as the primary SPOC for key restaurant accounts, leveraging data analysis and data interpretation to improve order volume, conversion, visibility, and customer ratings.
- Conducted regular F2F business reviews, presenting data visualization dashboards, and performance reports to identify gaps and unlock growth opportunities.
- Performed funnel analysis and performance tracking across impressions, menu views, conversions, cancellations, and repeat orders to optimize partner outcomes.
- Executed market research and competitive intelligence to drive counter-share growth, cuisine dominance, and strategic pricing recommendations.
- Delivered incremental revenue through monetization strategies, supported by advanced MS Excel analysis (Pivot Tables, VLOOKUP, dashboards), and commercial planning.
- Collaborated cross-functionally to resolve issues, improve restaurant NPS, and scale partner performance using structured reporting and analytical insights.
Key Account Manager
Zomato Limited
04.2023 - 08.2024
- Analyzing and comparing the data: DoD, WoW, MoM.
- Providing customer support to all the Key Accounts merchants.
- Understanding the metrics and helping to boost business for a specific BU.
- Helped restaurant partners to have more customers fall on the page and increase visibility by understanding the metrics.
- Helped merchants grow from 10% to 43-45% of the customers landing on the page by running ad campaigns, discounts, and other necessary moves based on a data-driven approach.
- Able to deliver an overall 40% repeat customer rate.
- Able to deliver a 5x ROI to 23% of total accounts.
- Understanding Market Trends by Data Analysis: Most Ordered Dishes, Location, Frequency, and Making Data for Our Direct 2 Restaurant Brand - Hyperpure.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
RM/Business Development Manager
OYO Hotels and Homes Pvt Ltd
07.2022 - 03.2023
- Responsible for strategizing, launching and scaling up business operations in new markets.
- Lead generation to identify new properties which can be acquired to do business with OYO.
- Meet property owners and sell OYO's Vision of providing comfortable stays for many.
- Build a joint business plan with the property owners in order to have a profitable business association.
- Liaise with key stakeholders- Property Owners, Transformation and operations team, across all stages from lead generation to property going live.
- Periodic review of SLAs signed off with the property owners.
- Resolve issues arising between Property owners, Transformation Team and Operations Team. Work on improving property realization for URN Conversion.
Senior Account Manager
Entertainment Network India Limited(Radio Mirchi)
02.2022 - 07.2022
- Providing written briefs to programming for spot/commercial based on inputs from the clients/agency. Ensuring that the pricing is maintained as per stipulated target.
- Work to bring the core brand creative to life by designing a multimedia solutions interactive campaigns for clients including On- Ground, Digital, Content, Media and PR.
- Making sales calls solely and with the team if they are struck somewhere and preparing client proposals and presentations. Maintaining strong relationships with clients and agencies.
- Conducting competition tracking and monitoring on frequent basis to generate prospects.
Retail Manager
Cars24 Services Pvt Ltd
04.2021 - 02.2022
- Handled all 3 branches of the city with a team of 8 RA's and and 6 CJ's. Was responsible for the performance of my team and my branches. Highest number of cars procured for consecutive 2 months.
- Was the best performed branch for 2 consecutive months.
Venue Manager
OYO Weddingz.in
09.2018 - 03.2021
- Looked after 3 venues of the city simultaneously.
- Called the customers to visit the venue and ensured every single detail about the venue is communicated to them. Make sure that the visit is successful and is converted into booking.
- Checked whether all the promises made at the time of booking has been fulfilled by the operations team of the venue. Ensured that the event was a success and services provided is top notch.
- Handled the operations team of the venue and maintained good relationship with them.
- Was responsible for the sale of all the Non Venue services of the city. Handled a team of 22 Venue Managers.
- Looked after the NV Sales of 20+ Venues.
- Was the top performing WRM of Gujarat in terms of sales and vendor onboarding.
Education
MBA - Sales And Marketing
Indore Indira Business School
Indore, India01-2018
Skills
Sales tracking
Business growth and retention
Performance tracking and evaluations
Brand-building strategies
Competitor analysis
Data Analysis
Timeline
Senior Sales Manager
Swiggy
08.2024 - Current
Key Account Manager
Zomato Limited
04.2023 - 08.2024
RM/Business Development Manager
OYO Hotels and Homes Pvt Ltd
07.2022 - 03.2023
Senior Account Manager
Entertainment Network India Limited(Radio Mirchi)
02.2022 - 07.2022
Retail Manager
Cars24 Services Pvt Ltd
04.2021 - 02.2022
Venue Manager
OYO Weddingz.in
09.2018 - 03.2021
MBA - Sales And Marketing
Indore Indira Business School