Nirja Vakil

• Strategically defined and executed comprehensive content plans and promotional campaigns for diverse global markets, aligning with regional audience preferences and business objectives.
• Led end-to-end content lifecycle management, encompassing content curation, featuring, and the implementation of promotional strategies to maximize platform engagement and viewership across global territories.
• Orchestrated seamless cross-functional collaboration with marketing, product, editorial, and technical teams to ensure 360-degree execution of content priorities and plans, driving unified content delivery.
• Conducted in-depth content performance analysis and data interpretation, leveraging insights to optimize existing content strategies and identify emerging trends.
• Monitored and analyzed competitor content strategies and global market trends to identify opportunities for competitive differentiation and enhance content offerings.
• Developed and presented data-driven insights and recommendations to stakeholders, influencing content strategy and contributing to informed business decisions.

YouTube Channel Management:

• Managed all aspects of YouTube content operations and programming for SPNI's official channels, driving significant platform growth and audience engagement.
• Implemented content monetization strategies to maximize revenue generation, leveraging premium content opportunities.
• Leveraged YouTube's Content Management System (CMS) for in-depth analytics, generating actionable insights on key performance metrics (e.g., watch time, subscriber growth, audience retention) weekly, monthly, and annually to inform strategic decisions.
• Repurposed and optimized existing on-air and library content for YouTube distribution, expanding reach and driving new viewership.
• Identified and pursued new growth avenues to increase subscriber base, viewer engagement, and overall channel footprint.
• Collaborated with internal and external partners to scale channel growth and cross-promote content, fostering a synergistic ecosystem.
• Oversaw asset and copyright management, protecting intellectual property and securing revenue.

Managing the Sports content vertical on Sony LIV:

• Detailed understanding of media rights and ensuring compliance with all broadcast obligations
• Working closely with the broadcast operations and product teams in ensuring flawless execution and streaming of sports.
• Liaising with Sports channel, legal and product teams.
• Led licensor dealings to ensure smooth and productive relationships with key external stakeholders such as IOC, FIFA, UEFA, Cricket Australia, WWE and NBA
• Leading team to drive customer interaction & subscriptions for newly launched “Sony LIV” web & app and also working on Sony LIV Content Management System. Continuous monitor and improve web and app layout, as well as navigate and work jointly with technology team for better user experience.

• Syndicating Audio and Video Content to Web Partners like iTunes, Vimeo, Rediff, Reliance, Hungama, Believe Digital, DailyMotion, Hulu, Gaana, Spuul, Mela, Tata Sky etc. (25+ Platforms) & VuClip, OnMobile.
• Experience in monetizing content on DailyMotion, Hulu, iTunes, Amazon, Spuul, Dhingana,Nokia Ovi, Box TV, Times Of India, Rediff, Reliance, Vu Clip etc.
• Content programming for Rajshri’s catalogue.
• Creating audio compilations for iTunes (Via Believe Digital), Gaana, Nokia Ovi and Dhingana.
• Creating Packages according to COE.
• Supervising subtitles and artwork creation for all platforms mentioned above.

• Syndicating Audio content to Web platforms like iTunes, Amazon, Spotify, LastFM, Nokia Ovi, Dhingana, In.com
• Working through aggregators like Saavn.
• Content operations, programming and planning for all above mentioned platforms. Market research, Competition tracking, research on audience behaviour for each of platforms. Promotions of content made live.

• Syndicating Audio and Video Content to Web Partners like YouTube, DailyMotion, Hulu, iTunes, Dhingana, Spuul
• Experience in monetizing content on DailyMotion, Hulu, iTunes, Amazon, Spuul, Dhingana,Nokia Ovi, Box TV, Times Of India, Rediff, Reliance, Vu Clip, Hot Star, NexGTV etc.
• Uploading content for all above mentioned platforms according to their respective CMS
• Content operations and programming for Rajshri’s channel on DailyMotion and Hulu
• Creating audio compilations for iTunes, Nokia Ovi and Dhingana
• Supervising subtitle and artwork creation for all platforms mentioned above