Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
Generic
Nisha Aphria

Nisha Aphria

Mumbai

Summary

Digital Marketing Strategist with around 8 years of experience, with a solution-oriented mindset and a consistent drive to deliver high-quality, impactful work. Currently leading media planning for content and tentpole campaigns at a leading OTT platform, managing full-funnel strategies and cross-functional collaboration. .

Overview

10
10
years of professional experience

Work History

Associate Director: Planning

WPP- OpenDoor
01.2025 - Current
  • Client- Amazon Prime Video & Amazon Music
  • Spearheaded digital marketing strategy and execution for key tentpole campaigns, including Prime Day, flagship title launches, and category-specific promotions.
  • Developed full-funnel media plans covering platforms such as Google, Meta, YouTube, CTV, and programmatic to drive reach, engagement, and consideration.
  • Worked closely with cross-functional teams (content, creative, analytics) to ensure cohesive messaging and delivery across all touchpoints.
  • Drove innovation through new format testing (e.g., QR codes, interactive video, and regional targeting) to engage diverse audience segments.
  • Managed media briefs, platform recommendations, budget allocations, and channel mix strategies tailored to campaign objectives and TG behavior.
  • Contributed to monthly and quarterly planning, ensuring strategic alignment across APV and Amazon Music campaigns where needed.
  • Ensured alignment across APV and Amazon Music initiatives where applicable, facilitating cross-functional planning and execution.

Group Head -Digital strategy

GroupM- Motivator
06.2023 - 12.2024
  • Client- MYK Laticrete, Fibe, Gits, IDBI Bank, TATA AIA
  • New Pitch- Poonawala, Emotorad, Pilgrim, Bonito and more
  • Lead the process of making decisions, managing briefs, and exhibiting thought leadership in digital media strategy.
  • Developed data-backed media plans using tools like GWI, SimilarWeb, Google Insights, and Comscore.
  • Handled reporting and optimization, while staying updated on digital trends to drive innovation and improve campaign outcomes.
  • Actively contributed to new business pitches and cross-functional collaboration.

Account Controller (Group Head)

Madison World
10.2021 - 05.2023
  • Client- Pidilite Industries, Joy- Personal Care, Raymond Ltd ,Gold Medal Switches, Balaji Wafers, Weikfield
  • Primarily concentrating on client servicing while actively participating in understanding the brief, strategizing, and campaign management. and achieving results to meet KPIs and objectives
  • Managing the entire Planning, optimization, and performance of on- going campaigns. Assist in strategic analysis of campaigns.
  • Create and maintain media plans, flowcharts, buying guidelines, budget summaries, plan implementation and reports
  • Mentor team members and develop their skillset in accordance with their individual goals and objectives and career path.
  • Working on Pitch presentations to win media mandate Award winning campaigns like Fevicol 19da20,Fevicol 60yrs and more

Associate-Performance Media /biddable Media

Publicis Media (Performics Convonix)
04.2019 - 09.2021
  • Client: HDFC Business Loan,Personal Loan and Gold Loan
  • Managing multi-faceted media campaigns across prominent biddable media platforms such as Google, Facebook, in line with client’s business objectives
  • Enabling clients to be media efficient by ensuring end-to-end tracking Monitor and make need based changes in the digital campaigns from time to time for optimum performance of the campaign
  • Manage client campaigns including: strategy development, project management, report delivery and client communication
  • Planning Campaign Strategy and Integrating with the team across various platform -Google AdWords, Google Analytics, Facebook Ads manage.

Assistant Manager-Media Sales

Way2online Interactive Pvt Ltd
11.2017 - 04.2019
  • Cliental: Bank of Baroda, Jetking, Audi Mumbai, Kalki Fashion, Hiranandani Group, Kenscio Digital Marketing Agency, Groupm, Dentsu Aegis, Logic serve, Phd media and more.
  • Identified potential clients and key decision-makers within agencies and organizations.
  • Managed end-to-end campaign execution, ensuring alignment with client goals.
  • Generated leads, pitched solutions, and developed tailored proposals in collaboration with the team.

Virtual Relationship Manager

Aegis Ltd. (ESSAR Group)
01.2015 - 03.2016
  • Client: Reliance Mutual Funds
  • To provide Expertise Knowledge to the customers about Mutual funds through Virtually
  • Advising and Understanding the Portfolio and Investment Objective of every scheme and guiding the HNI customers to the best suited product
  • Partnering effectively with the client and other internal business partners within the organization. Handling the end to end process of investment for HNI porfolio

Education

MBA - Marketing

Mumbai University
01.2018

BE - Biomedical Engineering

Mumbai University
01.2014

Skills

  • Digital Media Strategy and Planning
  • Campaign Management (Branding & Performance)
  • Audience Segmentation & Targeting
  • Hands-on experience with Google Ads, Meta Ads, YouTube
  • Tools used: GWI, Comscore, Similarweb, Google Analytics, Insight Finder
  • Campaign reporting, performance tracking, and real-time optimization
  • Involved in pitch support and proposal development

Hobbies and Interests

Fitness conscious, Fashion Enthusiast, Travelling for leisure

Timeline

Associate Director: Planning

WPP- OpenDoor
01.2025 - Current

Group Head -Digital strategy

GroupM- Motivator
06.2023 - 12.2024

Account Controller (Group Head)

Madison World
10.2021 - 05.2023

Associate-Performance Media /biddable Media

Publicis Media (Performics Convonix)
04.2019 - 09.2021

Assistant Manager-Media Sales

Way2online Interactive Pvt Ltd
11.2017 - 04.2019

Virtual Relationship Manager

Aegis Ltd. (ESSAR Group)
01.2015 - 03.2016

BE - Biomedical Engineering

Mumbai University

MBA - Marketing

Mumbai University

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Nisha Aphria