Upasna Sharma

Coordinate project requirements for the development of a Super App tailored to Payments & Credit Card businesses.

• Serve as bridge between business and tech teams, creating Business User Stories and facilitating communication.
• Formulated solutions in alliance with EDI developer, designed and developed IT infrastructure solutions in close collaboration with IT architect
• Generate project improvement ideas, evaluating feasibility with IT teams and prioritising impactful projects. Manage project lifecycle, including scoping, milestone reviews, and post-production sustenance monitoring for nationwide execution.
• Review and enhance project plans, ensuring efficiency and adherence to timelines. Also, participate in recruitment and build/manage KPI dashboards, tracking and resolving issues for seamless app performance.

• Analyzed user data to identify drop-off points and optimize UI/UX.
• Created conversion funnels to enhance user flows and identify affinity categories.
• Designed and tracked marketing campaigns for product success.
• Provided growth metric reports to Higher Management and Sales Team.
• Collaborated with Tech Leads to implement product analytics structure.

Coordinated between sales and in-house teams to enhance UI for better conversions.

Got Developed a tool for customized brand creatives, enabling sales teams to efficiently tailor content across 200 cities.

Contributed to the UI/UX of the homepage of Zomato app, aligning it with industry standards for enhanced user experience and competitiveness.