Niyati Ingale Sharma
Media Professional
Mumbai
Summary
Digital marketing professional with over 8 years of expertise in developing innovative strategies for editorial and branded content. Skilled in end-to-end production management and fostering collaboration across departments, with a commitment to delivering exceptional client service within the beauty, fashion, and lifestyle sectors.
Overview
13
13
years of professional experience
1
1
Language
Work History
Project Lead
Condé Nast India
07.2025 - Current
- Lead end-to-end branded content projects across Vogue India, GQ, Architectural Digest, and CN Traveller India.
- Drive concept-to-execution workflows: creative development, client alignment, cross-functional coordination, and timely delivery.
- Ensure all content is on-brand, on-message, and optimized for platform nuances, while meeting client goals under tight timelines.
- Manage stakeholder expectations and last-minute pivots without compromising quality or brand integrity.
- Oversee multi-format campaigns (video, digital, print, social), ensuring seamless integration of editorial and commercial objectives.
Sr. Creative Lead
Schbang
09.2024 - Current
- Digital marketing strategy for editorial and branded content.
- Lead creative campaigns for luxury beauty brands - L’Oréal Professionnel, Kérastase, Kiehl’s, Lancôme, Redken
- Craft strategies and pitches with the Business Development team.
- Streamline workflows for seamless project delivery.
- Develop high-performing, results-driven teams.
- Convert clients through compelling presentations.
Head - Content & Social Media
The Good Creator Co
03.2022 - 09.2024
- Create a content strategy for Instagram, YouTube, and Pinterest.
- Create a monthly content calendar.
- Convert client briefs into strategies.
- Client communication.
- Trend spotting.
- Cross-platform promotion.
- Cover offline and online events.
- Manage pre-production, production, and post-production of video.
- Management of a team of over 15 individuals and talents.
Creative Producer & Content Creator
Worldwide Media
01.2019 - 03.2022
- Content creation (on-camera talent)
- Host Live Sessions.
- Conduct interviews with celebrities and industry experts.
- Cover on-ground events and activations.
- Ideate IP properties and the creation of a monthly content calendar.
- Pre-production: Styling, set, and props.
- Production: Shoot coordination.
- Post-production: Creative and editorial feedback on video assets.
- Long-form and short-form script writing.
- Supervise internal and external scriptwriters.
- Other brand work: Flipkart (Expert of the Experts), Tanishq - Weddings of India.
Content Producer
NewGen Internet Works
07.2018 - 01.2019
- Host of live show : Glamrs Hindi
- Creative ideation & development
- Ideate branded & editorial content strategies for brands - Maybelline, Sunsilk, Dove, Nivea
- Manage end-to-end Pre-production, production & post-production
- Manage ORM for all social handles
Digital Writer
Freelance Writer/Digital Marketing
06.2015 - 01.2018
- Digital marketing for an interior painting brand - Dustlesspainting
- Content writing for website
- SEO articles & blogs
- New Client acquisitions
Assistant Producer
CNBC-TV18 | Network18 Group
06.2012 - 06.2015
- Strategize editorial content for various shows: Markets Today with Udayan Mukherjee, India Business Hour, What’s Hot, Your World @ 10, Reporters Diary, After the Bell.
- Prepare runorder
- Script, edit, research, and compile relevant data for shows.
- Make infographics.
Education
MA - International Broadcast Journalism
Birmingham City University
Birmingham, United Kingdom01.2012
Bachelors Of Mass Media -
Ramnarain Ruia College
Mumbai, India01.2009
Bachelor of Arts - Arts
Ramnarain Ruia College
Mumbai, India 04.2001 -
SSC -
Vasant Vihar High School
Thane, India03.2004
Skills
Project management
Multi-tasking skills
Client relations
Project planning
Creative thinking
Top Brand Experience
- Vogue India
- L’Oréal Professionnel
- Hindustan Unilever (Beauty Segment)
- Tanishq
- Lancôme
- Kérastase
- Kiehl’s & Redken
- Flipkart
Events
- Lakmé Fashion Week
- Filmfare
- Grazia Beauty Festival
- Luxe Rose Gold Awards
Timeline
Project Lead
Condé Nast India
07.2025 - Current
Sr. Creative Lead
Schbang
09.2024 - Current
Head - Content & Social Media
The Good Creator Co
03.2022 - 09.2024
Creative Producer & Content Creator
Worldwide Media
01.2019 - 03.2022
Content Producer
NewGen Internet Works
07.2018 - 01.2019
Digital Writer
Freelance Writer/Digital Marketing
06.2015 - 01.2018
Assistant Producer
CNBC-TV18 | Network18 Group
06.2012 - 06.2015
Bachelor of Arts - Arts
Ramnarain Ruia College
04.2001 -
MA - International Broadcast Journalism
Birmingham City University
Bachelors Of Mass Media -
Ramnarain Ruia College
SSC -
Vasant Vihar High School
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