Nelson Soans

SynOps for Marketing is an innovative human-machine operating engine that orchestrates the optimal synergy of data, intelligence, and technology to power exceptional talent to transform operations and create experiences to deliver superior results.

• Directing the planning and creation of new client-specific configurations within SynOps for Marketing for individual client account teams, by cultivating a thorough understanding of users' needs and detailed product knowledge to design a solution that supports the Delivery team's business processes.
• Through deep analysis of the expected processes, converting business requirements into functional requirements to define, construct, and deploy the appropriate objects and settings within SynOps for Marketing, while leveraging existing standard solution components as much as possible.
• Established best practices to be shared across client teams in a similar domain and use SynOps to drive process efficiencies.
• Managed team of employees, overseeing hiring, training and professional growth of employees.
• Driving innovation and automation on Workfront to reduce people dependencies on the processes.
• Tool being used - Adobe Workfront, Adobe Fusion and SynOps (proprietary Accenture tool)

Managed end to end Digital Marketing campaigns for a pharmaceutical giant based out of US.

• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
• Drove cross-functional collaboration with focus on quality service delivery.
• Evaluated monthly performance statistics and used data to inform future strategies.
• Led and managed talented team to plan and implement project tasks meeting timelines and exceeding expectations.
• Tool used for campaigns - Adobe Campaign Manager

• Managing automation of reports and resource management for All India Domestic Businesses for Accenture
• Managing end to end resources hiring and onboarding from all channels – Bench, Contractual or external hiring
• Managing work plans for all projects by maintaining and adhering to detailed schedules of activities, milestones, and deliverables of the project team
• Risk Analysis – ensuring all stakeholders are in the know for any risks to the projects hiring plans.
• Reduced turn around times for sales reporting to 50% using automation techniques.

Client Servicing & Project Execution

• Planning & deploying the overall program and monitoring the progress of individual projects within the program
• Managing $2 million account end-to-end operations with close to 100% success rate
• Working as a SPOC for the organization in defining and establishing program goals & outcomes with external / internal clients
• Supervising risk mitigation through proactive management and providing sustainable frameworks
• Ensuring governance through weekly & monthly reporting of project status & revenues
• Directing & utilizing resources across projects in coordination with Operations & Business Development Teams

Senior Project Manager - Digital Marketing

• Developed project plans and managed project scope using methodologies to guide projects from conceptualization to implementation and maintenance for a FMCG Major client.
• Directed changes to project scope and cost and implemented appropriate change management processes to keep project on track.
• Updated customers and senior leaders on progress and roadblocks.
• Recorded all project costs and expenses and aligned with project budget.
• Maintained schedules to meet key milestones at every project phase

Oversaw data visualization projects for a major Social Media client, delivering comprehensible and invaluable visuals for presentation to audiences of different technical understanding

• Automated reporting from regular Excel based reports to insights driven reporting using Tableau.
• Using smart tools to effectively roster a team of 1500+ resources to maximize output across teams.
• Created custom dashboards and interfaces designed specifically to suit customer needs and priorities for optimal performance

• Supervised a group of 12 Sales Advisors with respect to the client's SLAs
• Collaborated with Assistant Managers and Team Leaders to ensure smooth flow of information & updates
• Interacted with the clients on process updates and refinement to quality parameters
• Facilitated training for associates through daily coaching and regular performance appraisals

• Oct'07 – Jul'10: Aquest RLO Pvt. Ltd., Mumbai as Client Servicing Lead
• Jan'06 – Oct'07: Convergys India Services, Mumbai as Team Leader
• Dec'00 – Jan'06: eFunds International, Mumbai

Growth Path:

Dec'00 – Feb'02: Team Member – Operations

Feb'02 – Jan'06: Team Leader – Operations

• Dec'98 – Dec'00: Crown Worldwide Movers Pvt. Ltd., Mumbai as Accountant-cum-Ops/Admin Executive
• Jan'97 – Dec'98: Procter & Gamble India Ltd., Mumbai as Taxation Consultant
• Jan'95 – Jan'97: Hydrotech Pvt. Ltd., Mumbai as Accounts Assistant