Omkar Salvi

Social Media Strategy & Always-On Management

What I did:

• Led monthly content strategy, planning, and execution for NIVEA India’s Instagram in close collaboration with creative and influencer agencies.
• Developed platform-specific content playbooks, ensuring brand tonality while staying agile with trends and topical moments.
• Drove and managed award-winning always-on campaigns such as #NIVEAForLocal (supporting small businesses), Pride Month, Diwali, and Women’s Day.

Impact:

• Achieved 50% YoY follower growth on NIVEA India’s Instagram.
• Maintained a consistent 3%+ engagement rate, above category benchmarks.
• Boosted NIVEA’s Share of Voice and Reach by leveraging cultural relevance and topical hooks.
  
  Content IP Creation & Management

What I did:

• Owned end-to-end execution of NIVEA’s flagship content IP – NIVEA Soft Fresh Batch (2023 & 2024), a large-scale UGC campaign celebrating young creators.
• Drove creative strategy, influencer integrations, and platform rollout across social channels.
• Partnered with Guinness World Records for the 2024 edition.

Impact:

• Grew participation from 270K+ entries in 2023 to 310K+ in 2024 (+15%).
• Reached 60M+ (2023) and 80M+ (2024) women across India annually through digital-first activations.
• 2024 edition won multiple industry awards (Best UGC Campaign).
• Officially broke a Guinness World Record during the 2024 edition.
  
  Influencer Marketing – Product & Category Campaigns

What I did:

• Strategized and executed full-funnel influencer campaigns for major product launches: NIVEA Soft Daily UV, NIVEA Derma Skin Clear Range, and NIVEA Luminous Even Glow.
• Provided creative inputs for influencer content hooks and scripts to drive authenticity and performance.
• Identified and activated relevant influencer cohorts, aligned with audience segments.
• Managed timely, cost-effective execution across all social platforms.

Impact:

Delivered category-leading EMV/Spend efficiency:

• NIVEA Soft Daily UV → EMV/Spend of 14.5
• NIVEA Derma Skin Clear Range → EMV/Spend of 13
• Maintained low CPVs with high engagement rates.
• Consistently surpassed earned media and engagement benchmarks.
  
  Agency & Stakeholder Management

What I did:

• Coordinated with internal brand teams and multiple external partners (influencer, creative, and event agencies).
• Streamlined briefing, approval processes, timelines, and quality checks across stakeholders.
• Partnered on influencer event planning and execution for product launches and brand activations.

Impact:

• Ensured seamless and on-time campaign rollouts.
• Elevated creative output through strong collaboration and alignment with agency partners.
• Strengthened relationships with agencies to enable agile and efficient marketing execution.

• Daily Execution for one of the leading FMCG/Stationery Brands in India; ITC Limited, handled execution and managed social media platforms.
• Ideate and execute digital content and campaign across platform for the assigned brands
• Analyzing and optimizing content basis performance
• Plan & prepare monthly & quarterly content plans for the brands
• Actively collaborate & ideate with respective internal creative teams to conceptualize and execute the project & campaign requirements