Ommkar Malkar
Mumbai
Summary
Results-driven Programmatic Media Executive with extensive experience in digital advertising, sales, and business management. Demonstrated expertise in leveraging DV360 to optimize programmatic media campaigns, achieving significant ROI and efficiency improvements. Proven track record in managing large-scale digital campaigns, enhancing targeting accuracy, and streamlining workflows to boost team productivity. Adept at conducting in-depth data analysis to derive actionable insights, providing strategic recommendations, and driving client satisfaction and revenue growth. Experienced in launching and managing profitable businesses and accounts, executing high-impact marketing campaigns, and building effective sales teams. Recognized for exceptional leadership, strategic planning, and cross-functional collaboration skills, with a history of exceeding client KPIs and business objectives across various industries.
Overview
8
8
years of professional experience
1
1
Certificate
Work History
Programmatic Media Executive
Mindshare, GroupM
08.2022 - Current
- Utilized DV360 to execute and optimize programmatic media campaigns, achieving a 20% increase in ROI for Unilever's digital advertising efforts.
- Managed end-to-end programmatic advertising processes, from planning and activation to reporting and analysis, ensuring timely and effective delivery of campaigns.
- Conducted in-depth data analysis to identify key insights and trends, leading to a 25% increase in targeting accuracy and campaign efficiency.
- Oversaw a portfolio of Unilever's Skin Care category digital campaigns with a yearly budget exceeding 138 MN, consistently meeting and exceeding client KPIs and business objectives.
- Streamlined workflow and reporting processes, reducing campaign setup time by 30% and enhancing overall team productivity.
- Provided strategic recommendations to clients and internal teams, contributing to a 10% growth in account revenue and client satisfaction.
Center Head
SIP Academy
06.2019 - 12.2021
- Appointed as a center head at SIP Academy and successfully launched a new center in Thane and made it profitable within a year
- Successfully conducted online and offline marketing campaigns with an average conversion rate of 40 percent and was asked to mentor other center managers to implement similar marketing campaigns in their areas for their respective centers.
- Got awarded for business retention in my region and for doubling the business of the center even in the peak of the pandemic
- Evaluated staff performance regularly to identify areas of improvement and provide constructive feedback for professional growth.
- Conducted regular reviews of operating procedures to ensure continuous process improvements were made as needed.
Sales Manager
360ViewBusiness
12.2016 - 05.2019
- Working with a startup led to an increase in sales and was chosen to mentor new employees within a year in 360 view business
- Built a very effective and high-performing sales team for the Pune region, being a new market for the company
- Cracked a big contract of ₹10 lakhs with a Brand like ASUS to provide services to all their 127 stores across India
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Facilitated cross-functional communication between sales, marketing, and product development teams to ensure cohesive efforts towards shared goals.
Education
Bachelor in Sales And Marketing -
TISS, Mumbai
Mumbai, India2019
HSC (Class 12th) -
Mumbai University
Mumbai2015
ICSE (Class 10th) -
Singhania School
Thane2013
Skills
- DV360, DBM
- Ad inventory management and real-time bidding,
- Data Analysis & Management
- Reporting, dashboard creation & troubleshooting
- QA (Quality assurance) and validation processes
- Microsoft Office Suite & project management
- Workflow optimization, and documentation,
- Client relationship management, strategic planning, and RFP (Request for Proposal) development,
- Public speaking, and presentation skills
- Leadership abilities, managing cross-functional teams, and conducting training sessions
- Sales development, marketing strategy, and advertising campaign execution
- Quality control, process improvement, and performance validation
Certification
- Display & Video 360 Certification
- Google Analytics Certification
- Google Ads Search Certification,
- Google Ads Display Certification
- Facebook Meta Certification
- LinkedIn Ads Certification
- Co-Pilot certification from Xaxis
Timeline
Programmatic Media Executive
Mindshare, GroupM
08.2022 - Current
Center Head
SIP Academy
06.2019 - 12.2021
Sales Manager
360ViewBusiness
12.2016 - 05.2019
Bachelor in Sales And Marketing -
TISS, Mumbai
HSC (Class 12th) -
Mumbai University
ICSE (Class 10th) -
Singhania School
- Display & Video 360 Certification
- Google Analytics Certification
- Google Ads Search Certification,
- Google Ads Display Certification
- Facebook Meta Certification
- LinkedIn Ads Certification
- Co-Pilot certification from Xaxis
Similar Profiles
Rinku DepaRinku Depa
Senior Manager- Programmatic at GroupMSenior Manager- Programmatic at GroupM
Laura GundryLaura Gundry
Senior Associate Investment at GroupMSenior Associate Investment at GroupM
Myra MorrisMyra Morris
Associate Director (Promotion) at Xaxis, GroupM (WPP)Associate Director (Promotion) at Xaxis, GroupM (WPP)