Palash Bhandare
Performance Marketing Manager
Pune
Summary
Digital marketing professional with 2+ years of experience specializing in Performance Marketing. Possessing a natural inclination to understand how brands establish connections and make lasting impressions on consumers. Proactively shaping opinions on brand engagement strategies to effectively resonate with diverse audiences. As an MBA graduate, I am always driven by a relentless pursuit of mastering the intricate nuances that elevate a brand's significance in everyday life. Eager to leverage acquired skills and expertise in marketing to pursue new challenges and achieve career objectives in the dynamic field of marketing.
Overview
2
2
years of professional experience
3
3
Languages
Work History
Performance Marketing Manager
Poonawalla Fincorp Limited
06.2022 - Current
- Developed and executed data-driven digital marketing campaigns across Google AdWords, Meta Ads Manager, Microsoft Bing Ads, and LinkedIn Ads, focusing on maximizing ROI and performance metrics.
- Utilized advanced analytical tools such as Google Analytics and Appsflyer to meticulously track campaign performance, analyze trends, and optimize strategies for continuous improvement.
- Managed customer relationships and engagement through sophisticated CRM tools to personalize marketing efforts and enhance customer retention rates.
- Conducted rigorous A/B testing, optimized budgets, and implemented strategic interventions to significantly enhance conversion rates and overall campaign performance.
- Monitored and reported on critical performance indicators (KPIs) including CTR, Cost of Acquisition (COA), and Cost Per Lead (CPL) to assess campaign effectiveness and identify optimization opportunities.
- Implemented comprehensive End-to-End funnels for unsecured products such as Short-Term Personal Loans, Loans for Professionals, and Business Loans.
- Worked on successful marketing Campaigns including 'Do It Tibara' and 'Kya Se Wah', achieving substantial brand awareness while effectively managing cost per acquisition.
- Collaborated cross-functionally to align marketing strategies with overarching business objectives, leveraging Influencer Marketing to augment paid campaign effectiveness.
- Planned and executed targeted app campaigns to drive app penetration and enhance user acquisition across prominent platforms including Google, Meta, and various ad networks.
- Managed vendor procurement and cultivated strategic partnerships to streamline campaign execution and optimize overall marketing strategies.
Education
MBA - Marketing
Department Of Management Sciences (PUMBA)
Pune, India 04.2001 -
B.E - E&TC
Sinhgad Institute Of Technology
Pune, India 04.2001 -
Skills
Stakeholder Management
Appsflyer
Google Analytics
Leadsquared
Power BI
MS Excel
Meta Ads Manager
Google Ads Manager
Strategic Planning
Leadership
Project Management
Strategic Planning
Accomplishments
- Cultural Head , Cultural Cell of DMS, Pune University
Responsible for the cultural events under cultural cell.
- Volunteer Head , Cultural Team of SIT, Lonavala
Responsible for managing all the volunteers of the event.
- Taken part in a Fundraising Campaign at Muskurahat Foundation, Mumbai
- Intern Of The Week at StoryMirror Infotech Pvt Ltd
Internships
Marketing Intern - StoryMirror Infotech Pvt Ltd
- Collaborating with influencers and organizing Online Workshops.
- Implemented strategies for maximum user engagement using Market Research.
Market Research Intern - C4i4 Labs
- Researching on the adaptability of industry revolution 4.0 standards.
- Conducting Market survey of Tata Motors dealers regarding the implementation of 4.0 standards.
Research & Analytics Intern - ODCL Consulting
- Market Research on understanding online presence of pharmaceutical companies.
Timeline
Performance Marketing Manager
Poonawalla Fincorp Limited
06.2022 - Current
MBA - Marketing
Department Of Management Sciences (PUMBA)
04.2001 -
B.E - E&TC
Sinhgad Institute Of Technology
04.2001 -
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