Pallabi Ganguly

Space Design – Design Cell

Asian Paints (Digital Marketing Collaboration)
2023 – 2025

Part of a specialized Design Cell responsible for developing high-quality 3D room visualizations tailored for the Asian Paints Digital Marketing team. The visuals were designed to support customer engagement on the company’s website, showcasing thematic interiors, trending design styles, and a wide range of Asian Paints products in a hyper-realistic format.

These virtual rooms served as a digital experience journey for potential clients to explore personalized and aspirational home spaces before initiating formal inquiries.

Key Contributions & Impact:

• Created visually immersive 3D environments aligning with seasonal trends and evolving brand themes, used across web platforms and marketing campaigns.
• Played a crucial role in significantly boosting customer engagement, with website visits increasing from 85,674 (2023–24) to 1,90,120 (2024–25).
• Enabled higher lead generation through optimized visual storytelling—form submissions rose from 340 to 930 in the same period, reflecting an improved user experience and call-to-action conversion.
• Ensured design consistency and visual quality in alignment with the Asian Paints design philosophy and marketing objectives.

Asian Paints – Hyderabad
Year–Year

As a Principal Designer, led end-to-end execution of residential interior projects, combining creative design leadership with operational and sales accountability. Spearheaded a team of 5 interior designers—hiring, training, and mentoring them to deliver high-quality design solutions in line with brand standards.

Key responsibilities included reviewing and approving design outputs, formulating standard operating procedures (SOPs), managing client escalations, and driving business growth through upselling of interior solutions and allied products. Maintained active engagement in client discussions, site reviews, and cross-functional collaboration with execution teams.

Key Achievements:

• Achieved the highest sales target in Hyderabad for two consecutive years, setting a benchmark in design-led business performance.
• Successfully hired, trained, and led a high-performing team of 5 designers, improving project efficiency and customer satisfaction.
• Played a pivotal role in creating and implementing process-driven SOPs that streamlined design workflows and project delivery.
• Recognized for consistent client satisfaction and exceptional conflict resolution skills in high-value interior projects.

Senior Colour Consultant

Asian Paints – Customer Advisory Services
Year–Year

As a Senior Colour Consultant, directly engaged with homeowners to advise and recommend paint and wallpaper solutions tailored to their personal preferences and spatial aesthetics. The role involved on-site customer visits to understand client needs, explain Asian Paints offerings, and provide professional guidance on colour combinations, finishes, and textures.

Leveraged a tablet-based visualization tool to present realistic room transformations, helping customers visualize paint and wallpaper options in real-time and make informed decisions with confidence.

Key Responsibilities:

• Conducted in-person consultations to pitch and recommend colour schemes and wall finishes aligned with client style and functional requirements.
• Used digital visualization tools to transform customer conversations into interactive design experiences, increasing trust and conversion.
• Acted as the face of the brand, delivering personalized service and representing Asian Paints' wide range of decor and coating solutions.
• Ensured smooth coordination with backend sales and execution teams for seamless project handovers.