Vishal Sinha

• Directed market expansions to propel business forward, meet changing customer needs.
• Grew the customer base through targeted outreach,networking and high-value contracts with clients
• Launched Ad tech product stack in India from inception to market introduction.
• Championed company culture initiatives, fostering a high-performing and motivated sales team that consistently exceeded targets.
• Provided strategic direction for product development, resulting in high-quality offerings that resonated with customers'' needs and preferences.
• Streamlined internal processes to improve efficiency within the sales department, resulting in faster sales conversions.
• Recruited, interviewed and hired new staff members and developed training materials for employees.
• Launched successful PR campaigns that generated positive media coverage for the company.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Represented organization at industry conferences and events.

• Build GTM strategy unlocking new and improving ARPA MoM basis
• Analyzed market trends, customer demands, and competitor activities to identify growth opportunities
• Launched tailor-made sponsorship programs for Agencies / Partners
• Collaborated closely with Ops, Product teams and Legal teams to develop targeted campaigns, pricing strategies, and product offerings specifically tailored to meet the unique needs of the SMB market & Big ticket advertisers.
• Define performance goals ( direct team) achieving business vision
• Ideate marketing plans for strategic CXO connects across industries.
• Conceptualize framework improving sales velocity and conversion
• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Decrease the customer acquisition cost (CAC) by 13% QoQ
• Collaborated with board to set strategic direction and implement long-term business plans.

• Team: 10 Direct | Multi-Million Dollar Ad Sales Business
• Results : 27% Market Share Expansion within 4 quarters | 13 Strategic Partnerships and 5 sponsorship deals with brands | 15% Operational Improvement adding to employee welling | 4x team growth in 1 year |

Key Drivers

• Amplified ramp model program - 2x faster ramp
• Built effective performance evaluation & rating model
• Built culture cohort for performance sustainability
• Unlocked traditional businesses, e-commerce startups digital natives
• Sales coaching on Value ( Value Selling, Sandler, Basho)
• Empowered teams to respond more effectively to rapid market shifts by introducing adaptive sales strategies

Process

• Devised multi go-to-market strategies in conjunction with cross Google offerings ( GCP, Apps, Maps, G-pay )
• Launched a toolkit to simplify and amplify new customer onboarding
• Automated pipeline and forecasting methodologies

Earlier Role : Manager - Agency Relations & Partnerships

• No of agencies managed : 31 ( Mid size :30 ) ( Big Six: 1 )
• Managed Ads business growth for top 50 Advertisers in India
• New agency Onboarding - Inception to exceptional ramp
• Capability building across agency execution team for consistent innovation adoption for managed customers.
• Built a recurring learning program - Called WoW Wednesdays to efficiently drive new product adoption and sales methodologies.
• Attracted new business, investment and expansion opportunities through 10X mindset approach on product, process and people.
• Closed long-term agreements ( Joint Business Partnerships) through skilful negotiation | Closed the largest JBP in 2019 ( $72M)
• Improved business process by unearthing root causes of recurring issues and developed impactful solutions
• Identified cross-selling opportunities through combining TV, Print, Radio media plans ( Complimenting TV with YouTube )
• Coached, guided, mentored agency teams to identify market opportunities, fuel growth, inspire passion for the brand acquisition, retention and engagement
• Liaised with stakeholders to identify key sales objectives and devise strategies to achieve goals.
• Helped teams reach ambitious sales objectives with multi-channel marketing campaigns.
• Used data to build strategies for targeting specific markets and consumer demographics.
• Reviewed sales data to forecast market trends and adapt marketing strategies.

• Build GTM strategy for digital adoption across end user market segment
• Developed mindset for change management across SMB market leading to business revamping ( Technology, Process, Platform )
• Developing and writing multi-year strategic partnership between Product teams, research leads and customers
• Nurtured business development teams towards strategizing product positioning, solutioning and contract trending.
• Closed multi-million dollar contracts ( recurring ) with a base of 3 years.
• Designed customer onboarding process to reach 22 % retention rate.

• Team size : 14

Key Results

• Built a pool of Partners, ISVs and resellers for On-Premise and Cloud
• Unlocked Small and Medium size organizations built incremental revenue market share though . 7X pipeline growth and 2X revenue in 3 years
• Generated new business with marketing initiatives and strategic plans.
• Built Inside and field sales collaboration model amplifying average deal size ( 0.5x incremental ) and conversion rate ( 22% improved)
• Lead Cross sell campaigns driving deeper install base footprint

Drivers

• Top down and bottom up forecasting methodology - Partner Program
• Pipeline progression, Unlocking dormant accounts, consolidating X-Fn products ( Database / Middleware , ERP ) for a unified offering to clients
• Unlocked Government business by close collaboration with SI and VAD's