Pankaj Vaswani
Trade Marketing Manager
Pune
Summary
Dynamic marketing professional with over 8 years of experience in marketing, sales, customer service, and payment reconciliation, specializing in trade marketing and brand growth. Proven track record of driving market share through innovative campaign development and comprehensive market analysis. Committed to fostering collaborative team environments and adapting to evolving market demands. Recognized for achieving strategic marketing objectives while cultivating strong, productive relationships across cross-functional teams.
Overview
8
8
years of professional experience
Work History
Trade Marketing Manager
Allied Blenders & Distillers Ltd
01.2024 - Current
- Planning the Brand Development Plan (BDP) for each brand with Stakeholders
- Facilitate the execution of the promotional activities
- Planning & Driving New Brand Launches – Iconiq, Zoya Gin, Woodburns, Pumori, Segrdo Rum & Russian Standard Vodka
- Vendor Negotiations & Management
- Create avenues/ Look for opportunities for Promotional Activities, Visibility & Events
- Deployment of all Visibility Assets & tracking effectiveness
- Coaching, Training the Brand Advocates, DSMs & Merchandisers
- Driving Sales team with Marketing Support/tools
- Maintain relationship with Trade Partners & CSM’s
- Market Intelligence – Any movement in terms of launch, activation by competition
Assistant Manager
Bira 91
07.2023 - 12.2023
- Led sales strategies to significantly increase the market share of Bira91 brands across Pune, handling over 130 Horeca accounts including hotels, resorts, and clubs.
- Consistently achieved brand-specific volume, market share, and WOD targets on a monthly and quarterly basis.
- Successfully negotiated and finalized key contract agreements, securing the highest market share in the industry for Bira91 in India.
- Ensuring product availability, menu listing, menu pricing, and implemented strategic brand activations across Horeca accounts.
- Pioneered the installation of new draught beer machines, effectively boosting the market share and visibility of Bira91.
- Conducted training sessions for bartenders and outlet owners, emphasizing portfolio highlights and perfect serves to foster a loyal community and promote brand advocacy.
- Planned and executed sales promotion activities, events, and exhibitions, generating substantial demand and enhancing the brand image.
High End Specialist
AB InBev India
05.2022 - 06.2023
- Successfully launched Mike's, Budweiser Magnum Double Barrell Whiskey, D'yavo Vodka, D'yavol Scotch and Hoegaarden Gin in my territory of Horeca accounts through proper brand placement and volume MOM.
- Ensuring execution of placing new brands as per the Trade Marketing strategy by building relationships across Horeca accounts and achieved monthly targets.
- Planning, designing & executing marketing activities, promotions & visibility to effective utilization of trade budget.
- Conceptualization and implementation of brand promotion to gain preference and consumer mind share.
- Keeping close eye on Industry to gain market share by doing competitive analysis to understand market trends, opportunities and future prospects to build strategies accordingly at Horeca accounts.
- Responsible for promotions, BTL activations, events and marketing activities for various products at On Trade.
Deputy Manager
Axis Finance Ltd
02.2020 - 04.2022
- Maintained positive, professional working environment to optimise employee satisfaction.
- Responsible for loan volume sales goals, branch volume and targets.
- Educating channel partner on the policy and developing business from the source.
- Reviewed Sales officer performance, target and achievements on weekly basis.
- Portfolio Management! Serving Clients by providing end to end solutions.
- Evaluated market conditions and competitor actions to develop successful marketing strategies
Manager
Bajaj Finserv Ltd
05.2017 - 02.2020
- Driven business from B2B | LFR's and Modern Trade.
- Managed a team of 38 Sales Officers.
- Recruited and Deployed manpower at counters.
- Created awareness of easy EMI payment solution among the customers and dealers.
- Reconciliation done for pending business payments of dealers.
- Generated cross sell business i.e. personal loans, extended warranty and Insurance.
- Weekly review of Sales officers to identify potential in market
- Responsible for sales officers productivity defined as per company requirement.
Education
Bachelor Of Commerce - Computer Application
B.S.S.S
05.2015
Skills
Business Development
Key Account Management
Merchandising strategies
Marketing analytics
Negotiation
Data-driven decision making
Competitive analysis
Product positioning
Creative thinking
MS office suite
Sales promotion
Timeline
Trade Marketing Manager
Allied Blenders & Distillers Ltd
01.2024 - Current
Assistant Manager
Bira 91
07.2023 - 12.2023
High End Specialist
AB InBev India
05.2022 - 06.2023
Deputy Manager
Axis Finance Ltd
02.2020 - 04.2022
Manager
Bajaj Finserv Ltd
05.2017 - 02.2020
Bachelor Of Commerce - Computer Application
B.S.S.S
Similar Profiles
Simran PusatkarSimran Pusatkar
Executive Quality & Blending (Central Quality Control Laboratory) at Allied Blenders & Distillers Ltd.Executive Quality & Blending (Central Quality Control Laboratory) at Allied Blenders & Distillers Ltd.
ABDULLA IRFAN MABDULLA IRFAN M
Territory Sales Executive at Allied Blenders & Distillers LimitedTerritory Sales Executive at Allied Blenders & Distillers Limited
Simran PusatkarSimran Pusatkar
Executive Quality & Blending at Allied Blenders & Distillers Ltd.Executive Quality & Blending at Allied Blenders & Distillers Ltd.
Abhijeet KulkarniAbhijeet Kulkarni
Sr. Technical Leader at KPIT TechnologiesSr. Technical Leader at KPIT Technologies
ROHAN BHOSALEROHAN BHOSALE
Senior Software Consultant at Company : AllStateSenior Software Consultant at Company : AllState