PARIJEET MATHUR
Product Manager
Mumbai
Summary
Experienced and highly determined Product Manager passionate about developing innovative methods to develop and manage products. Specializes in handling projects focused product design and distribution. Comfortable working in fast-paced and deadline-driven environment.
Overview
4
4
years of professional experience
9
9
years of post-secondary education
11
11
Certifications
Work History
Product Manager
Shriram Finance
Mumbai
07.2023 - Current
- Spearheaded development of comprehensive strategy for launching personal loans, aligning with market research and customer needs analysis.
- Analyzed competitor offerings, pricing strategies, and market trends to formulate competitive strategy
- Coordinated with legal and compliance teams to mitigate risks and adhere to all applicable laws and regulations.
- Developed marketing collaterals and promotional materials to support launch of personal loans product.
- Led development and implementation of user-friendly and responsive online platform for personal loans.
- Conducted usability testing with sales team and gathered feedback to enhance navigation, accessibility, and overall user satisfaction.
- Provided training and support to team of around 150-200 sales, credit team on new feature additions on online platform and how to conduct efficient online journey.
- Collaborated with IT and development teams to ensure that additional feature based developments done are seamless
- Drafted product policy and SOP's
Associate Product Manager
IDFC FIRST BANK
Mumbai
01.2020 - 12.2022
- Developed and executed product roadmap for launching new product construction equipment loans and developed go-to-market strategies for construction equipment loans and existing product commercial vehicle loans for sales enhancement.
- Conducted thorough market research, competitive analysis and planning to identify market opportunities/trends in order to understand product gaps and implemented required strategies for product enhancement.
- Designed and implemented incentive structures for business teams to drive revenue growth, motivate for performance improvements and align with organizational objectives.
- Collaborated with cross-functional teams, including sales, marketing, operations, and risk management, to ensure product alignment and effective product launch.
- Coordinated with tech team and worked on transformation and enhancement of loan journey processing platform for both commercial vehicle as well as construction equipment loans .So first we upgraded existing platform finnone and then we transformed to Salesforce.com
- Coordinated with tech team and develop portal for timely submission of post disbursement documents in order to keep product hygiene healthy.
- Developed BRD's, Product notes and SOP's for both commercial vehicle as well as construction equipment loans.
- Prepared data analysis reports and product performance presentations for both products.
- Coordinated with marketing team to develop promotional materials for both commercial vehicles and construction equipment loans, use digital channels like social media for promotions, online reputation management (ORM) and managed website content for both products.
- Developed reports on campaign performance for both products.
- Developed customer feedback programme, risk control management programme and apart from that started welcome kits distribution process to our commercial vehicle loan customers in order to enhance customer experience and retention.
- Coordinated with cross-selling team for selling products like fastags, savings/current accounts to existing or new customers through third party channel or directly as part of increasing revenue for both products at over 100 locations
- Developed third party channels feedback programme in order to enhance performance of business team.
Education
B. Tech - Electronics And Telecommunications
Narsee Monjee Institute of Management Studies
Mumbai 07.2015 - 01.2020
MBA - Marketing
Narsee Monjee Institute of Management Studies
Mumbai 07.2015 - 01.2020
Skills
Management Skills
Stakeholder Management
Customer Engagement
Distributor Management
Team Engagement
Interpersonal Skills
Operational Expertise
Product Analysis
Project Management
Email Marketing
Social Media Marketing
Search engine optimization (SEO)
Data Analysis
Market Research
Product Development
Advanced Excel and VBA
Agile Methodology
JIRA
Power Bi
Tableau
SQL
Certification
Financial Literacy from IIT Bombayx
Timeline
SQL Bootcamp from Udemy
11-2023
Microsoft Power BI desktop for business Intelligence from Udemy
10-2023
Data Visualisation in Tableau from Great learning Academy
09-2023
Agile with Atlassian JIRA from Coursera
08-2023
Product Manager
Shriram Finance
07.2023 - Current
Market Research Strategies using Excel from LinkedIn Learning
03-2022
Content Marketing Master Class: Create content that sells from Udemy
07-2020
The Neuroscience of Shopping (Marketing and Manipulation) from Udemy
06-2020
Smart Marketing with Price Psychology from Udemy
05-2020
Associate Product Manager
IDFC FIRST BANK
01.2020 - 12.2022
Email Marketing from HubSpot Academy
04-2019
Online marketing fundamentals from Google
03-2019
Financial Literacy from IIT Bombayx
01-2018
B. Tech - Electronics And Telecommunications
Narsee Monjee Institute of Management Studies
07.2015 - 01.2020
MBA - Marketing
Narsee Monjee Institute of Management Studies
07.2015 - 01.2020