Pawan Pandurangi

• Managed PPC, adwords and paid acquisition for lead-gen. Generated. 400+ SAAS subs paying customers in Jan/Feb for videeo.
• Introduction of Monday boards for project management, bringing TAT down by 33% on an average across Social media, Martech, Design, Performance marketing, copy and Web development (CMS + LP builders) managing managing a team of 8 resources.
• Landing page creations with unbounce + CRO (Averaged 6-17% CR on each landing page)
• Customer retention improvement by 11% though SF and SFMC onboarding journey enhancements.

• Owned engagement and retention for IGP.com (Gifting ecom), Interflora (Floral Ecom), Masqa (Gourmet Ecom) and Propshop24 (New gen gifting Ecom)
• Improved ORs for Email by 50% (From 13-14% to 24-27%) on an average
• Avg order per customer improved from 1.18 to 1.86
• Exceeded every festival target (Valentines, Mother's day, Father's day, Rakhi) as per last year by 18% on an average.
• Cannibalization of Web customers to App: 8-11% month on month
• Improved AOV on app as against web transactions by 27% (1100 AVO on web, 1400 AOV on app (previously 1120)
• Repeat purchase avg conversion time reduced by 32% through automated journey orchestration and category wise dynamic recommendation.
• Highest ever revenue achieved for Rakhi festival (5.4Cr INR i.e. 650,000 USD) across app and website.
• App retention rate improvement by 13% overall.

• Clevertap, Appsflyer and CDP setup for thorough attribution analysis and automated outreach
• Redesigned end to end customer journey based on funnel analysis
• Grew revenue by 13% by end of 1st quarter and 8% in the 2nd
• Repeat subscription improvement by 11%
• 100% improvement in email open rates through humanised content alignment and effective retargeting through segmentation. (From 24% to 55%)
• 100% improvement in CTR for emails and push notifs (3% for push notifs and 6% for Emails).

Planning and delivering CRM strategies across the company encouraging customer conversion and boosting referrals.

• Ownership and full management of the overall CRM and loyalty strategy.
• 6.64% of all revenue generated through CRM as last touch.
• 2.3% (150% improvement) Conversion rate for tooshi shop.
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• Architect the overall marketing stack of all marketing technology products.
• Integrate marketing technology products with non-marketing and Sales CRM systems in record time in liaison with engineering and product team.
• 31% improvement in SQL to conversion (Payment) ratio through lead scoring implementation.
• Improved MAU by 9% and D7 student retention by 25% calculated over 90 days
• Implemented A/B testing strategies to optimize landing pages for increased conversion rates. Best performing landing pages recorded a CR of up to 19.7%.
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• Deliver strategic communication planning, message development, writing, using research and analytics to drive planning and messaging
• Develop testing and optimization product roadmap and assist in technical documentation.
• Improved onboarding rate by 29% by the end of Q3.
• 3.33% average Conversion rate across 5 months from search ads leading to 219 SAAS subscription paying customers.

• 80% demo to sale conversion rate and 100% onboarding to retention as a Growth consultant across 1.5 years.
• Consulted renowned clients ranging from BFSI, OTT, OTA, Ecom, Hospitality, Edtech, Healthtech with an average MAU of 10M+ and secured 3.7Cr INR (~400K USD) in SAAS fees.
• Recognized with SILVER in ACEF (Asian customer engagement forum) for a hyper-personalization based cross channel (Across WA, Fb CA retargeting, Email) for Taj Hotels Safaris and resorts that led to an overall ROI of ~1200% through a combination of RFD and RFM and location prediction based targeting.
• Recognized with GOLD in IAMAI (Indian digital awards) for Thomas cook (20% increment in revenue through a series of Smart discount campaigns) & SBI (Improved Sales by 54% using Cross-channel Marketing Automation)