Payal Mitra
Pune
Summary
Dynamic marketing strategist with a proven track record in market analysis and strategic planning, recognized for fostering high-value brand alliances. Successfully spearheaded partnerships and campaigns, culminating in a landmark deal valued at INR 1.11 Cr. A results-driven professional in sales leadership, demonstrating exceptional productivity and efficiency in task completion. Core competencies include team management, sales strategy development, and performance analysis.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Assistant Manager - Brand Alliance
Jio Creative Labs
Mumbai
10.2024 - Current
- Conducted thorough market research and established communication with over 100 brands, leveraging the MAN (Money, Authority, Need) method to identify and pursue high-impact collaboration opportunities. This approach ensured alignment between client objectives and mutually beneficial partnerships, driving enhanced market positioning and long-term brand growth.
- Scheduled and attended the meetings with the Chief Executive Officers (CEOs)and Chief Marketing Officers (CMOs), fostering partnerships and exploring shared opportunities
- Led marketing strategy and social media management for the "Tiigers of Kolkata" (cricket team), driving fan engagement and amplifying brand presence across digital platforms.
- Secured strategic partnerships with an OTT platform brand and a BFSI brand by fully understanding their briefs and devising tailored strategies that maximized brand value, visibility, and engagement.
Territory Sales Manager
Hero Moto Corp.
Pune
06.2024 - 10.2024
- Monitored and evaluated the reach of retail finance within secondary networks. Identified factors causing lower penetration rates and created targeted strategies to address these issues.
- Conducted Root Cause Analysis (RCA) on ECR drivers, promoting Total Quality Management (TQM) practices to boost customer satisfaction.
- Applied Pareto Analysis to prioritize services, empowering the organization to optimize resource allocation effectively and enhancing communication between Dealers & Sales Managers.
- Improved BTL planning by evaluating Counter and Secondary Network performance at dealerships, that led to better enquiry conversion ratios.
- Optimized the loading and unloading process, reduced completion time by 25% and OBL costs by 10%. Investigated & addressed the decline in key business networks over the past years.
- Investigated & addressed the decline in key business networks over the past years.
Brand Alliance and Partnership (Intern)
Jio Creative Labs
Mumbai
05.2023 - 07.2023
- Examined and reached out to brands, leveraged effective communication strategies to anticipate potential partnerships
- Scheduled and conducted meetings with CEOs and CMOs, cultivated relationships and explored collaborative opportunities
- Established communication with over 100 brands to identify and secure collaboration opportunities, successfully led marketing campaigns from ideation to execution
- Secured a significant deal with SBI General Insurance worth INR 1.11 Cr
- Organized a high-profile NGO event featuring a celebrity, concentrating on obtaining brand sponsorships
Education
MBA - Marketing
Institute of Management, Nirma University
05-2024
B.Com. H - Accounts
St. Xavier's College
10-2021
12th Grade -
Sacred Heart Sr. Sec School, Dalhousie
05-2018
10th Grade -
Sacred Heart Convent
05-2016
Skills
Marketing Management
Marketing Research
Marketing Strategy
Marketing Planning
Marketing Analytics
Strategic Planning
Market Analysis
Marketing Campaigns
Data Analytics
Business Development
Sales Strategy
Territory Sales Manager (B2B)
Certification
- ISO Management System Audit Techniques and Best Practices, Alison, 01/01/18
- Trading Financial Instruments and the Psychology of Trading, Udemy, 01/01/18
- Lean Six Sigma, KPMG, 01/01/23
- Microsoft Power BI Boot Camp, Microsoft, 01/01/24
Languages
- English
- Hindi
- Bengali
- Punjabi (Basic)
Timeline
Assistant Manager - Brand Alliance
Jio Creative Labs
10.2024 - Current
Territory Sales Manager
Hero Moto Corp.
06.2024 - 10.2024
Brand Alliance and Partnership (Intern)
Jio Creative Labs
05.2023 - 07.2023
- ISO Management System Audit Techniques and Best Practices, Alison, 01/01/18
- Trading Financial Instruments and the Psychology of Trading, Udemy, 01/01/18
- Lean Six Sigma, KPMG, 01/01/23
- Microsoft Power BI Boot Camp, Microsoft, 01/01/24
MBA - Marketing
Institute of Management, Nirma University
B.Com. H - Accounts
St. Xavier's College
12th Grade -
Sacred Heart Sr. Sec School, Dalhousie
10th Grade -
Sacred Heart Convent
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