Pikku Bachhuka
Research & Insights
Mumbai
Summary
Motivated market research professional, dedicated to driving data -driven insights and contributing to successful marketing strategies. Committed to leveraging market research expertise to drive marketing initiatives and achieve business objectives. Skilled in leading diverse teams to deliver high-quality projects within scope and on-time.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
Work History
Research Manager
Kantar
9 2023 - Current
- Serving the FMCG & Retail accounts to develop marketing strategies covering a range of topics, including creative testing, consumer segmentation, category pricing, and brand health.
- As a point of contact for the client's needs regarding quantitative insights, anticipate their wants and make sure the highest level of service is given all the time.
- Measure and monitor a leading Food & Beverage company's brand awareness, consideration, consumer satisfaction, and brand drivers in comparison to its competitors.
- Work closely with clients and creative agencies to create effective communication to drive awareness in key markets for the client's brand.
- Worked closely with all internal and external stakeholders on various projects to complete year-end reporting on schedule.
Research Executive
NielsenIQ
02.2022 - 08.2023
- Analyzed the quantitative data to infer consumer insights from it.
- Worked end to end on various brand health track, product test, and claim test projects in Consumer Insight – FMCG and Retail space.
- Prepared proficient research proposals addressing client's requirement.
- Attended field to review the work progress and accompany clients for visits.
Management Trainee Intern
NielsenIQ
02.2021 - 05.2021
- Analyzed the primary data to check the brand health of the client's company based on brand health metrics.
- Worked on building various reports and presentations for the clients.
Education
Master of Business Administration - Marketing
ICFAI Business School, IBS
Bengaluru, Karnataka 04.2020 - 06.2022
B. Com - Accounting & Finance - Honors
The Bhawanipur Education Society College
Kolkata, West Bengal 04.2015 - 06.2018
Certification
Tools & Utilities : Google Digital (Intermediate), Well versed with MS Office (Word, Excel, PowerPoint) & Google Suite, SPSS, IBM Survey Reporter.
Languages
English
Hindi
Timeline
Research Executive
NielsenIQ
02.2022 - 08.2023
Management Trainee Intern
NielsenIQ
02.2021 - 05.2021
Master of Business Administration - Marketing
ICFAI Business School, IBS
04.2020 - 06.2022
B. Com - Accounting & Finance - Honors
The Bhawanipur Education Society College
04.2015 - 06.2018
Research Manager
Kantar
9 2023 - Current
Tools & Utilities : Google Digital (Intermediate), Well versed with MS Office (Word, Excel, PowerPoint) & Google Suite, SPSS, IBM Survey Reporter.
Strategic Tools : PESTEL, SWOT, Porter's Five Forces, Benchmarking.
Proposal & Report writing, client servicing, project management
Soft skills : Quick learner, time management, decision-making, critical thinking, problem-solving, multi-tasking, and team collaborator
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