Data analytics
Piyush Maheshwari
Marketing
Thane
Summary
Highly driven and results-oriented marketing leader with over 14 years of experience in pharma marketing. Proven expertise in developing and executing innovative in-clinic and out-clinic marketing strategies, fostering collaboration across direct reports and cross-functional teams. Passionate about identifying unmet needs and implementing solutions to advance disease management and improve patient outcomes.
Overview
21
21
years of professional experience
Work History
Group Brand Manager (2 Direct Reports)
Cipla
08.2022 - Current
- Spearheaded the successful launch of FTL erodstyne (erdosteine), 5.25 Crs FY'26, acquired 20% prescriber base.
- Revitalized the flagship brand Pirfenex (Pirfenidone), with addition of 10% market share on a MAT May'25, and consistently outperforming market growth trends with core consolidation.
- Therapy shaping innovation lead to consistent dominance in anti-fibrotic market
- Achieved prestigious "Best Ideas at Work" award in 2023.
- Developed unique patient support program: Conceptualized and launched a Pan-India Pulmonary Rehabilitation Program, building a network of 120 qualified physiotherapists.
- Therapy access: Patient support program: Complete end to end execution; concept to therapy delivery to patient.
- Mentored and developed a Brand Manager who was subsequently promoted to Senior Brand Manager.
Marketing Manager
Viatris India (Mylan + Pfizer's Upjohn)
11.2021 - 08.2022
- Developed a comprehensive launch plan for a new Cosmetic Dermatology business unit in collaboration with Ivatherm (Romania), successfully introducing 'Made in France' products to 800 cosmetologists.
- Collaborated with a new Brand Manager to develop an award-winning brand plan for 2022.
- Implemented a portfolio alignment strategy ('Start, Stop, and Continue') to optimize marketing budget allocation for strategic outcomes.
Group Product Manager
Glenmark Pharmaceuticals
10.2019 - 11.2021
- Developed and executed an award-winning brand plan for Remo (Remogliflozin), a key SGLT2 inhibitor, achieving ₹24 Crores in primary sales and securing a prescriber base of 1200 diabetologists in the first year of launch.
- Implemented multichannel marketing initiatives (in-clinic, case presentations, national conferences, advisory boards, CMEs, and RTMs).
- Revitalized an Anti-infective portfolio valued at ₹70 Crores, driving growth among both general practitioners (GPs) and consultant physicians (CPs) through targeted marketing and retail engagement strategies.
- Recognized with an award for the best brand plan development in the mega brand plan category for Remo, Glenmark's globally researched SGLT2 inhibitor.
- Achieved consistent growth in prescribers and prescriptions within targeted specialties.
- Achieved a top-of-mind recall rate of up to 86% among diabetologists/endocrinologists and chest physicians.
- Exceeded portfolio achievement by 126% in H1 2021-22.
Senior Product Manager
Dr. Reddy's Labs. Ltd
07.2014 - 09.2019
- Awarded 'Best Product Manager of the Year' for 2018-2019.
- Achieved 102% of the FY'19 target, with an internal unit growth of 23%.
- Established Metsmall (metformin SR 500/1000mg) as the most prescribed metformin brand among target endocrinologists and diabetologists, capturing a 6.8% prescriber base (SMSRC FY'19).
- Strengthened brand perception for Metsmall in T2DM (Source: SMSRC), consistently gaining market share and outperforming market growth.
- Successfully rolled out an innovative product packaging campaign for Metsmall targeting 12,000 physicians (CPs, diabetologists, and endocrinologists).
- Aligned the sales team for the campaign by developing the '3Ps of Metsmall' (Pill, Pack, and Pioneer) communication strategy.
- Ensured consistent promotional activities targeting 12,000 physicians with regular input to the sales team.
Product Executive
Fresenius Kabi India
11.2010 - 07.2014
- Managed Aminowel 250ml, a low-volume parenteral amino acid preparation, as an exclusive project for India & Nepal, achieving 20% unit growth through targeted communication and brand campaigns.
Early Career Experience in Pharmaceutical Sales
01.2005 - 10.2010
- Dr. Reddy's (Sept'06 - Oct'10) | Delhi HQ: Promoted key brands including Omez, Nice, and Stamlo (Amlodipine). Consistently achieved an A+ rating and was nominated for the talent management board for PMT.
- Intas Pharmaceuticals (Jan'06 - Sept'06) | Delhi HQ: Promoted Hifenac (Aceclofenac), antibiotics, and prokinetics like Cisa (cisapride) and Moza (mosapride).
- Win Medicare (Jan'05 - Dec'06) | Bangalore HQ: Commenced sales career.
Education
MBA - Marketing
S J Global Institute of Management
Mumbai 04.2001 -
Certificate Course in Effective Business Communication - undefined
IIM - Bangalore
01.2020 - 04.2020
Certificate Course in Marketing Management -
IIM - Bangalore
08.2019 - 01.2020
MBA - Marketing
Sikkim Manipal University
03.2013 - 02.2014
B. Pharma - undefined
RGUHS University
Devanhalli, Bangalore 01.2002 - 01.2004
Skills
- Brand Management
- Product Launch Excellence
- Market Research & Competitive Analysis
- Key Opinion Leader (KOL) & Key Business Leader (KBL) Engagement
Key Strengths - Gallup Strength Finder
- Learner
- Responsibility
- Strategic
- Futuristic
- Execution
Interests
Timeline
Group Brand Manager (2 Direct Reports)
Cipla
08.2022 - Current
Marketing Manager
Viatris India (Mylan + Pfizer's Upjohn)
11.2021 - 08.2022
Certificate Course in Effective Business Communication - undefined
IIM - Bangalore
01.2020 - 04.2020
Group Product Manager
Glenmark Pharmaceuticals
10.2019 - 11.2021
Certificate Course in Marketing Management -
IIM - Bangalore
08.2019 - 01.2020
Senior Product Manager
Dr. Reddy's Labs. Ltd
07.2014 - 09.2019
MBA - Marketing
Sikkim Manipal University
03.2013 - 02.2014
Product Executive
Fresenius Kabi India
11.2010 - 07.2014
Early Career Experience in Pharmaceutical Sales
01.2005 - 10.2010
B. Pharma - undefined
RGUHS University
01.2002 - 01.2004
MBA - Marketing
S J Global Institute of Management
04.2001 -
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